Tesla CEO Looks Past Today, And Into The Future: “We’re at a measly 30,000 unit a year run rate”
Last week while promoting the Tesla Model S going on sale in China (at a aggressive price), CEO Elon Musk took some time to play down where the company is now in order to focus squarely on the future.
Hot on the heals of pre-emptively beating a Q4 sales estimate of slightly less than 6,000 all electric sedans sold (the company actually sold about 6,950), Mr. Musk told Bloomberg that beating the estimates put on his company was something he likes to do…and wants to see more of in the future.
“I’d like to get into the habit of exceeding expectations”.
And while producing about 600 Model S sedans a week after selling almost 23,000 in 2013 gave the company a $21 billion dollar market cap, Musk has clearly moved on – and is now looking forward to maxing out Tesla’s Fremont, California assembly facility.
“We’re at a measly 30,000 unit a year run rate.”
Tesla says that facility can make upwards of 500,000 cars, and Musk is already considering options for a second plant in order to make even more, perhaps in China where Tesla expects to sell about half of all international sales in 2014, about 5,000 cars.
Mr. Musk also noted that in 2015 more cars may perhaps be sold in China than the US, making it Tesla’s largest market – the CEO did stop short of getting too far ahead of himself saying that “I don’t want to get overexcited about it.”