Tesla Becomes #8 Most Valuable Car Brand


Tesla is now # 8 on the list, ahead of prestigious automakers such as Porsche and Land Rover.

Toyota Still #1

According to the BrandZ Top 100 Most Valuable Global Brands study released by market researcher Kantar Millward Brown, Tesla rose two spots to land in number 8 on the list of the most valuable automotive brands.

Toyota remains in the lead, with BMW and Mercedes-Benz rounding out the top three spots.

Automotive News reports:

“Toyota has been No. 1 in 10 of the 12 years the study has been conducted.”

“Tesla, which increased its brand value 32 percent to $5.9 billion, overtook Land Rover and Porsche to jump to No. 8 in this year’s ranking from No. 10 last year among automotive brands.”

Peter Walshe, Global BrandZ director at Kantar Millward Brown, had this to say in regards to Tesla:

“The Tesla story is interesting because it is not just the cars it offers now, it is the promise for the future. There is a perception that it offers a fantastic brand experience, even among non-owners. The only other brands that I’ve seen have this kind of appeal before they got into mass market were Apple and Facebook.”

Here’s the list of the Top 10 World’s most valuable car brands in billions, including each automaker rank in top global 100 of all brands and the % of value change from 2016.

1. Toyota $28.7 (30) -3
2. BMW $24.6 (35) -8
3. Mercedes-Benz $23.5 (40) +4
4. Ford $13.1 (83) 0
5. Honda $12.2 (91) -8
6. Nissan $11.3 (100) -1
7. Audi $9.4 (*) -1
8. Tesla $5.9 (*) +32
9. Land Rover $5.5 (*) +17
10. Porsche $5.1 (*) +16
(*) Did not rank in the top 100 global brands

And a note on the rankings:

“The study combines measures of brand equity based on interviews with more than 3 million consumers globally using data from Bloomberg and Kantar Worldpanel.”

Source: Automotive News

Categories: Tesla


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9 Comments on "Tesla Becomes #8 Most Valuable Car Brand"

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If Tesla’s current rate-of-rise on this list continues, Tesla will be in the top 3 within five years.

If I’m Mercedes-Benz I’d be looking over my shoulder and working very hard not to be knocked off the Top-3 by Tesla.

Mercedes-Benz is looking over its shoulder and working very hard not to be knocked off the Top-3 by Tesla. So is BMW. Only Toyota appears unphased by Tesla’s meteoric rise, hydrogen business as usual. We’ll see how that works out for them.

Where’s GM?

Evidently their brand is considered less valuable than Porsche’s $5.1B.

Not really that surprising. They’ve only ever sold a single car with GM branding (the EV1).

It is a bit surprising that their Chevy sub-brand isn’t worth about as much as Ford, though.

“Where’s GM?”

GM isn’t really a global brand. GM is a global company which has “localized” brand in just about every continent and every country. But none of the brands are really major across the world like other major global brands.

GM in China are Buick and Cadillac and few locally acquired Chinese brands. In the US, it is all Chevy, GMC, Cadillac and few Buicks. In Europe, it is Opel and Vanxhaul which are sold recently.

GM doesn’t have a global brand across the world and many consumers don’t even know some of their local brands are owned by GM.

In a way that helps and hurts GM globally.

I think only brands with positive brandvalues are listed.


Woah! I drink your milkshake!

“Brandz” should take a look at market caps. The markets value Tesla’s brand much more.