Tesla Applies For Additional Model 3 Trademarks


Tesla Model

Tesla Model ☰ Nameplate

Only one week before the Model 3 was unveiled, the company applied for its first trademark for the vehicle.  This made for interesting press, as it brought up Elon Musk and the company’s assumed plans of having the model line spell SEX or SEXY (provided the Model Y comes along next as expected). Since then, Tesla has applied for three more related trademarks.

The company initially planned to call the upcoming car the Model E, but due to a possible lawsuit with Ford, the car was renamed the Model 3. No one knows for sure if at that time there were already plans to make the “3” look like the “E” in T☰SLA, but either way the concept worked.

The new trademarks will further secure the nameplate of the car and assure that Tesla can “keep SEXY alive”. The first trademark is categorized as “Automobiles and structural parts” and will apply to the word MODEL.

The other two are categorized as apparels: “Articles of clothing, namely, t-shirts, shirts, jackets, gloves, scarves, hats; headgear, namely, sports hats, caps, sun visors; hats for infants, babies, toddlers and children; infant and toddler one piece clothing; infant wear”. The apparel trademarks combine the three horizontal lines and the word MODEL. It can be assumed that Tesla must have plans to sell Model 3 items in its stores and online at the Tesla Gear website.


Tesla Model 3 Trademarks

Source: Electrek

Categories: Tesla


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15 Comments on "Tesla Applies For Additional Model 3 Trademarks"

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Interesting the “Model” is in a sans-serif typeface versus the serifed typeface for the Model S.

Question to Elon Musk: how about using extra battery pack, like those recently advertised as a kind of “jerry can” for electric cars. Of course some extra connectors are needed somewhere in the trunk. This would help with so called range enxiety.

Suggestions like that are typically only given by non-EV owners, who think that EVs are not viable right now.

They are viable right now. Teslas are viable for everything, cheaper EVs are viable commuter or local drivers. Until battery prices are much lower, no more range is needed.

Who really cares about font? Oh, I forgot, The Tesla crowd does … 🙂

Typeface not font. :-p

“Can I get this icon in cornflower blue?”


good one! Of all movies, “fight club”.

It matters in the trademark business.

mxs uses Comic Sans for all his correspondence.


Jobs sat in on Palladino’s calligraphy class at Portland’s Reed College, which eventually inspired the elegance for which Apple computers are renowned, the tech icon recalled in his famous 2005 commencement address at Stanford University.

“It was the first computer with beautiful typography,” Jobs said. “If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.”

I was at that commencement address. While good, what struck me was that most of his advice was best for someone just starting college, not folks at the end of their college careers.

Jobs: “Be sure to take classes that are interesting and different from your major.”
Graduate: “Oops!”

I needs me some Model III Tees…

I love Martini!

more ☰bell!