Tesla Announces European Pricing On Model S. No 40 kWh Version Available
Tesla has just announced European pricing for the Model S, and as noted by InsideEVs two weeks ago (after Tesla’s European website was updated), the entry level 40 kWh version is not available.
“As we begin production of Model S for Europe, we will only be importing 60 and 85 kWh cars. We will not be importing the 40 kWh car. We may choose to import the 40 kWh car at some point in the future, but it is not planned as an option in Europe for 2013.”
The base price starts at €60,000 ($79,400 USD) before VAT, and therefore prices will vary from country to country depending on available incentives and taxation levels.
Tesla highlights the Netherlands in their announcement of Euro-pricing, where the entry level Model S (in this case, now the 60kWh version) starts at €72,600 ($96,100 USD) , while the 85kWh starts at €83,150 ($110,000).
In Germany, the 60 kWh version starts at €71,400 ($94,500), and the 85 kWh version at €81,750 ($108,000).
The 85 kWh Signature starts at €101, 400 ($134,200 USD) and the Signature Performance from €110,950 ($146,800 USD).
You will note that these prices are significantly higher than those found in the United States. However, Tesla has an explanation and says their margins will be roughly the same.
Tesla has taken a very straightforward, transparent approach to European pricing. Our goal is to make the same level of profit per car no matter where it is ultimately delivered around the world. We do not think it is right to seek higher profits from customers in some countries just because other companies do.
The reason our European prices are higher is simply to cover additional transport costs, import duties and minor business expenses that vary by country. Another important difference is that US prices take into account a $7500 federal tax credit and do not include VAT/sales tax, which results in a 20% increase in some countries.
What is still not known is if Tesla can price the Model S to the profit margin they hope to achieve as opposed to what the market will bear.
First Europe deliveries will begin in the Spring, starting with the high-end 85 kWh Signature Model S sedan, followed by both the standard 85 kWh and 60 kWh versions in the summer.
According to Tesla, customers in Europe who already have reservations in ‘the queue’ for a Model S (or who do so by the end of the year), will get a 1,700 euro ($2,250 USD) reduction on the pretax price.
The 60 kWh Model S is priced starting from $67,400 in the US.
Full Tesla press release can be found here.