Tesla Announces European Pricing On Model S. No 40 kWh Version Available

DEC 20 2012 BY JAY COLE 8

Tesla Announces European Pricing on 2013 Model S Sedan

Tesla has just  announced European pricing for the Model S, and as noted by InsideEVs two weeks ago (after Tesla’s European website was updated), the entry level 40 kWh version is not available.

“As we begin production of Model S for Europe, we will only be importing 60 and 85 kWh cars. We will not be importing the 40 kWh car. We may choose to import the 40 kWh car at some point in the future, but it is not planned as an option in Europe for 2013.”

The base price starts at €60,000 ($79,400 USD) before VAT, and therefore prices will vary from country to country depending on available incentives and taxation levels.  

"Ok, Time To Purchase My 40 kWh Model S. What the..." (insert British accent)

Tesla highlights the Netherlands in their announcement of Euro-pricing, where the entry level Model S (in this case, now the 60kWh version)  starts at €72,600 ($96,100 USD) , while the 85kWh starts at  €83,150 ($110,000).

In Germany, the 60 kWh version starts at €71,400 ($94,500), and the 85 kWh version at €81,750 ($108,000).

Read more: http://www.businessinsider.com/tesla-announces-model-s-european-pricing-2012-12#ixzz2FcUsVwXL

The 85 kWh Signature starts at  €101, 400 ($134,200 USD) and the Signature Performance from  €110,950 ($146,800 USD).

You will note that these prices are significantly higher than those found in the United States.  However, Tesla has an explanation and says their margins will be roughly the same.

Tesla has taken a very straightforward, transparent approach to European pricing. Our goal is to make the same level of profit per car no matter where it is ultimately delivered around the world. We do not think it is right to seek higher profits from customers in some countries just because other companies do.

The reason our European prices are higher is simply to cover additional transport costs, import duties and minor business expenses that vary by country. Another important difference is that US prices take into account a $7500 federal tax credit and do not include VAT/sales tax, which results in a 20% increase in some countries.

In Europe, EV Affordability Is Much Lower

What is still not known is if  Tesla can price the Model S to the profit margin they hope to achieve as opposed to what the market will bear.

First Europe deliveries will begin in the Spring, starting with the high-end 85 kWh Signature Model S sedan, followed by both the standard 85 kWh and 60 kWh versions in the summer.

According to Tesla, customers in Europe who  already have reservations in ‘the queue’ for a Model S (or who do so by the end of the year),  will get a 1,700 euro ($2,250 USD) reduction on the pretax price.

The 60 kWh Model S is priced starting from $67,400 in the US.

Full Tesla press release can be found here.

Categories: Tesla


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8 Comments on "Tesla Announces European Pricing On Model S. No 40 kWh Version Available"

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In other words do not expect “high-volume” sales of the Model S in Europe.

$95,000 plus to bring a 60 kw Tesla Model S home in europe?

phew, that is steep

Those are some high tariffs…. Makes the Volt look cheap..


Since they are not selling any cars to speak of, why is Tesla bothering with a 3-phase charger point they’ve supposedly promised for the Model S?. Of course they could come up with something really quick, and just have the car see it as a LEVEL III (high voltage DC) slow “Fast Charger”. In other words, just come up with a small fast charger box external to the car, and then just charge the car dc wise. The box would take 32 amps @ 400 volts 3phase or whatever.

But if sales volume is going to be this slim, then they may not bother with the accessory complication anyway. But I would think Germany and Italy would want this eventually also.

Having the charger on board allows it to be liquid cooled, using the car’s radiator and electric pump. An off board unit would have to be air cooled, and would be heavy and awkward to handle. It would also be an attractive target for thieves.


European members of Tesla Forum are not suprised by the prices. Seems to be what they expected. Only negatives are just some nitpicking on options etc

But if gas is $8-9/gal equivalent, and a kWh is 20c, do the payback figures look better or worse than here in the US?

In some countries like Norway & Denmark, there is a huge tax on imported ICE cars. No import tax on EVs. That is a big reason why EVs sell well in these countries.