Posts Tagged polaris

(Polaris) GEM Launches 2016 Line, Brammo Lithium Packs (video)

In what’s being described as a “total re-design from the ground up”, Polaris announced the 2016 Polaris GEM line, (interestingly described on the site as an “electric car” without apology) for the first time offering the Brammo lithium battery packs as options.  It’s part of the “SmartPower” system they’re calling…

2 years ago by Ted Dillard 27

Victory Launches 2016 Empulse TT (w/video)

Victory launched the (mostly Brammo) Empulse TT last night, and didn’t shatter much earth in the announcement, though it’s being touted as a “… street legal electric race motorcycle.”.  In what’s essentially a very slightly altered Brammo Empulse, at more money, they beat Harley Davidson to the punch but in…

2 years ago by Ted Dillard 25

Polaris Registers “Victory Charger” Trademark for Electric Motorcycle

On January 27, Polaris Industries registered the name “Victory Charger” with the US Patent and Trademark Office.  Here’s the record of the registration: Trademark/Service Mark Application, Principal Register, Serial Number: 86515128, Filing Date: 01/27/2015 There’s not much in the way of additional information, only “Electric motorcycles and structural parts therefor”. There…

3 years ago by Ted Dillard 9

Brammo (Polaris) Status Update: Unclear

In spite of hammering away at the various points of access at both Brammo and Polaris, we don’t have much to report as official word.  Our last exchange was with Polaris, which was met with “…email questions, please” (which we did, with no answer even with a follow-up phone call),…

3 years ago by Ted Dillard 9

The Polaris/Brammo Empulse: Moving to Iowa Mid-2015

Can you say, Spirit Lake, Iowa? Couched deep in the press release we reported yesterday is the statement: “As part of this transaction, Polaris will utilize the assets acquired to begin manufacturing electric motorcycles in the second half of 2015 at its Spirit Lake, IA facility.” That facility is where…

3 years ago by Ted Dillard 6

Polaris Buys Out Electric Motorcycle Line From Brammo

Did we call it?  Why yes, we certainly did: Polaris Acquires Electric Motorcycle Business from Brammo That’s the headline and here’s the entire release, though it’s tantalizingly thin on details: Polaris Acquires Electric Motorcycle Business from Brammo Acquisition Includes Certain Assets, Technology, and Trademarks January 15, 2015 06:00 PM Eastern…

3 years ago by Ted Dillard 30

Polaris GEM Introduces 2015 Lineup

Founded in 1998, Global Electric Motorcars (GEM), a wholly owned subsidiary of Polaris Industries that was acquired in 2011 from Chrysler Group, lives on to exceed the mark of 50,000 sales. Last year, GEM was the fastest growing business at Polaris with 50% retail growth and continued growth in the…

3 years ago by Mark Kane 4