Survey Says: Tesla Will Be Most Successful Automaker Over Next 10 Years

4 months ago by Steven Loveday 25

Tesla Showcase in Hong Kong

A recent survey of tens of thousands points to Tesla as the people’s choice to be the leader in electric and autonomous vehicles over the next 10 years.

Driving-Tests.org initiated a survey, over the course of two months, to website visitors asking questions about the upcoming advancements in the automotive sector. Respondents that chose Tesla as the top contender were also most likely to purchase an electric vehicle. Tesla secured the win from 23.4 percent of survey takers, beating out Toyota by 3.2 percent, and Ford by 10.

The upcoming, more affordable Model 3 may be the answer for the wealth of young people that believe in Tesla.

Another interesting caveat was that the group that chose Tesla for the top spot most often were those from the ages of 13-19. This goes to show that the lack of traditional advertising, and instead, the use of the internet and social media, is making a notable impact on young people. Other studies show that many people stick with a preferred car brand for their entire life. If Tesla can woo the young audience even before they get their first car, this could be promising.

Although Tesla vehicles tend to be too expensive for the average young person, the upcoming Model 3 aims to change that. By the time some of these kids are driving, the car will have been to market for a number of years. We can assume that there will be off-lease and used Model 3 vehicles in the market.

Also, other studies show that children often follow in the footsteps of their parents when it comes to car brands and choices. If mommy or  daddy drive a Model S or X now, there is a better chance that they will want to get a Model 3 for junior at some point. We can’t see junior turning down the opportunity. If the parents are EV supporters, even if they can’t afford a Tesla, you better believe they would still hope for an EV for the young drivers.

Older respondents were more apt to choose Toyota as the primary innovator over the same time period. This is not surprising since the tried-and-true brand is now the first company to offer a full suite of active safety technology as standard on nearly its entire lineup. It’s much more difficult to get an older audience to change suit, however Tesla is making obvious headway.

Even more promising is the fact that of the people that chose Tesla as the leader, 37.6 percent are planning to purchase an electric vehicle. So, even if they aren’t considering the price at this point, and whether or not a Tesla is attainable, they are dreaming of electric cars rather than gas guzzlers (like the majority of the younger generation not too long ago).

It matters not that they plan to buy a Tesla, but that they are excited about electric and self-driving vehicles. By the time these young people become successful adults, they will have a multitude of affordable options to choose from.

Source: Inverse, Driving-Tests.org

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25 responses to "Survey Says: Tesla Will Be Most Successful Automaker Over Next 10 Years"

  1. theflew says:

    Even though Tesla doesn’t do traditional advertising sitting in fashion malls is advertising and it’s expensive.

    1. CLIVE says:

      Nah it is a small write off and very boutique at the same time.

      Better than having huge stealerships wasting space.

    2. Rob Stark says:

      Vacancy rates continue to decline in fashion malls.

      Higher supply and lower demand equal falling prices.

  2. Koenigsegg says:

    Tell us how expensive it is. Show the bills per month.

    I’ll wait

  3. Pushmi-Pullyu says:

    That’s nice for bragging rights, and as a Tesla fan I’m happy to see it, but since anyone can vote, it’s just a popularity contest. No offense to young teens, but I doubt many 13- and 14-year-olds are informed auto industry watchers.

    1. Bacardi says:

      100% agree…

      Another thing worth mentioning is at some point and possibly as soon as a few years you have to imagine is there will be fully AV available through ride sharing…

      You’d imagine the cheapest ride will always be the most popular so more people will be using Lyft/Uber vs Tesla’s service…

    2. ffbj says:

      I’m not sure about that. When I was that age I knew a lot about cars, and which were the most desirable ones, and I was just mildly interested in them.

      1. Pushmi-Pullyu says:

        I learned to drive at age 14 (on my grandpa’s farm, not on public roads). I think that puts me into a rather small segment of people. But that didn’t give me any insight into which auto makers would succeed or fail over the 10 years after I learned to drive.

        If you think you did have such insight at such a young age, then I think it’s safe to say you were the exception, not the rule.

        Most people that age have never even driven a car, and have no experience with the reality of having to make monthly car payments or the cost of insurance. Learning to drive an old beat-up pickup didn’t give me an understanding of the economics involved, either. And it certainly didn’t give me any insight into the auto industry.

        1. ffbj says:

          As an example I would point out the ’57 Chevy, which everyone knew, even 12 and 13 year olds was a great car.
          They probably knew nothing, or very little
          about the car industry, but they knew what a good car was.

    3. mx says:

      BMW is Tesla’s strongest competitor, and yet, it only have an uptake rate of 4% for the i3/i8, and other plugin’s. You can’t beat Tesla with 4% uptake.

      Tesla has already won.

    4. Nix says:

      Yes, it will take a while for the kids who goto that website to prepare for their first driving test to make it into their 40’s and 50’s, which is the median age of brand new car buyers.

      With that said, hooking them into your brand when they are young certainly helps when they go to buy their first used Tesla, then their first CPO Tesla, then their first brand new Tesla in their 40’s or 50’s.

      Selling cars is all about brand loyalty until buyers are in the largest new car buying demographic.

    5. Rob Stark says:

      Neither are the overwhelming majority of car buyers.

      1. Pushmi-Pullyu says:

        Yeah. I should have just said that and not tried to underscore the point by singling out the youngest and least-informed survey respondents. That might have avoided a pointless argument. (Altho it is the internet, so… 😉 )

  4. La frennia di Mamata says:

    Surveys says.,”Tesla will be the most successful automaker over the next 10yrs”. I love everything these guys are doing, I’m confident that this shall come to fruition.. However., As my Jewish friends always say., “From your Lips to God’s Ears”

  5. ffbj says:

    Survey Says:

  6. Kosh says:

    Argumentum ad populum

  7. Rob Stark says:

    People tend not to buy what their parents did.

    GI generation Detroit cars.

    Boomers Import cars.

    Millennials rejecting Toyota and Honda.

    Toyota creating Scion youth brand. It fails.

    Millennials aspire to Tesla.

    1. ffbj says:

      Yes ’em. I think there is certainly some truth to that and that it’s mostly over-looked, or undervalued as a determinant of consumer choice.
      Partly I just suspect square parents, round children, sort of thing with many consumer choices.

    2. groovygh57 says:

      I agree Rob, kids these days aren’t buying into brand loyalty like our parents did.

      They want the new shiny high tech stuff that elevates them from mediocre to “cool guy”.

      Crappy, self absorbed brats they are.

      1. Robert Middleswarth says:

        Don’t agree. Looks at Apple products. Many apple products aren’t better they just have brand loyalty.

  8. HVACman says:

    Statistics are now showing this younger generation is trending towards not getting their drivers’ licenses or purchasing their own vehicle. As adults they’ll be living in more metro areas and using Lyft, Uber, or fully-autonomous vehicle taxi-type services. That urban commercial fleet market is the market that GM is really targeting going-forward with the Bolt EV urban-people-mover. GM’s Cruise Automation work with the autonomous Bolt is way-way ahead of what Tesla has done.

  9. Frank says:

    “Although Tesla vehicles tend to be too expensive for the average young person, the upcoming Model 3 aims to change that.”

    What nonsense. What kind of young person has a brand new car as their first car, let alone one costing as much as an entire year’s median income?

    1. Robert Middleswarth says:

      More than you might believe. Many 20 some things still live with their parents and have a fair amount of disposable income.

  10. groovygh57 says:

    Kinda agree HVAC , but I believe having a license to drive is a status symbol whether their are actually driving or not… even then lotsa kids make money driving Uber…

  11. groovygh57 says:

    Frank, I’m Baltimore/DC based, I see so many kids, teens even, driving BMW’s, new Camaro’s, Mustangs, etc… How do you suppose those high school kids paid for that?

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