Survey Says: In UK, Price, Fuel Economy More Important Than Green Cred For Car Buyers
Online motor retailer BuyaCar.co.uk’s latest survey of ~1,000 people is one of those “brings dreams to the ground” reality check pieces, at in terms of consumers interest in electric cars.
According to the survey, there is three times as many people that prefer high-speed performance specs as a top priority for their rides, over green credentials.
Price, economy, style and comfort were mentioned as top considerations in the UK. Even crash safety loses to having the latest in-car gadgets, which is quickly becoming more and more important for consumers.
Austin Collins, managing director of BuyaCar.co.uk said:
“The results of our research show that people are really only in touch with the immediately tangible aspects of the cars they buy and drive. That’s why the thought of spending money at the fuel pump every week or so seems more important than a trade-in or sale value in a few years’ time.
“We believe this is also why a car’s environmental credentials are at the bottom of the list for most people when they’re choosing their next vehicle.
“It’s not that people really don’t care about the environment – it’s just that the impact of your car on the environment is less immediately tangible compared with other factors.”