Survey: EV Buyers Upgrade For The Tech, 39% Count On Incentives To Buy, Don’t Like Used

OCT 6 2015 BY JAY COLE 19

Why Buy A New Plug-In Vehicle? (via Morpace)

Why Buy A New Plug-In Vehicle? (via Morpace)

Survey: 43% Of Buyers Say They Needed Government Incentives To Convince The To Buy An All-Electric Vehicle

Survey: 43% Of Buyers Say They Needed Government Incentives To Convince The To Buy An All-Electric Vehicle (BEV)

Marketing and research firm Morpace has compiled an interesting electric vehicle survey centered around some not-so-typical questions.

One of those questions being:

Would you have purchased your first electric or hybrid plug-in vehicle if you did not receive rebates/government credits?”

According to the survey’s participants, 39% would not have made the decision to buy without the government’s assistance.

So one could look at this data point as a “positive reinforcement” for the $7,500 federal rebate, or an indictment on the state of the EV market segment in the US, ex-assistance.   Your choice.

Interestingly, inside that 39% figure, 43% of BEV (all-electric battery vehicle) purchasers say they needed the government’s help to seal the deal, while just 27% of PHEV (plug-in hybrid) owners counted on the incentives.

Do You Need The Government To Assist You To Buy An EV? (via Morpace)

Do You Need The Government To Assist You To Buy An EV? (via Morpace)

Other questions focused on how knowledgeable EV owner’s salespersons were (easy to predict this answer), and would you consider buying a used EV, and also why would you consider replacing your current plug-in vehicle?

The company frames the results as follows:

“Owners of plug-in hybrids and electric vehicles love the new and improved technology that come with alternative-fuel vehicles…However, consumers are somewhat hesitant to purchase a used electric or plug-in hybrid vehicle, according to community feedback. They also would prefer to receive more detailed information on alternative-fuel vehicles from dealership sales professionals when shopping for a vehicle.”

While we imagine the numbers are fairly close to being representational, we do feel we should note that the data was taken from the “Morpace MyDriving Power online community” between July 8th and 20th – and according to the research firm, that community of US electric vehicle owners is just “nearly” 300 strong.

Would You Buy A Used EV (via Morpace)

Would You Buy A Used EV (via Morpace)

Perhaps Not Surprisingly, Only About Half Of EV Buyers Look To Dealers As Sources

Perhaps Not Surprisingly, Only About Half Of EV Buyers Think Their Salesperson Knew What They Were Talking About, Most Did Their Own Research


Categories: General, Sales

Tags: , ,

Leave a Reply

19 Comments on "Survey: EV Buyers Upgrade For The Tech, 39% Count On Incentives To Buy, Don’t Like Used"

newest oldest most voted

“just 27% of PHEV (plug-in hybrid) owners counted on the incentives”

This aligns with previous surveys. Many shoppers polled feel that pure BEVs should be less _upfront_ than gassers. They won’t (or can’t) do TCO or DCF, they want a debit for the loss of cross-country capability (whether they’d use it or not), or both.

As far as I know they still haven’t fixed the problem in buying an EV. I lease when I would rather buy because I’m retired and don’t have the income to benefit from the $7500 federal credit from buying.

If you lease an EV, much of the fed tax credit is factored in the residual. If leasing in CA/MD, look into SparkEV

I definitely would not have leased my former Leaf without incentives. $38k for a compact car isn’t worth it, especially since I’m not a greenie.

Leaf is not a compact car – it is a midsized. But I agree that $38k is steep for a new car. But the prices are coming down.

After incentives (from the Federal Gov’t and from Nissan), I purchased my Leaf for $23k. That is reasonable for a new car. Without incentives, it was $35k. That’s a bit much.

LEAF is only midsize due to the loophold of EPA classification of difference in hatchback and wagons where luggage spaces are counted toward total interior volume.

For hatchbacks, the luggages count toward the same classification as sedan where wagons would require a higher volume to be qualified as midsize.

LEAF has similar passenger volume as the Nissan Versa. I believe they are within 2-3 cu-ft of each other.

Same here, egolf before incentives 38k out the door including tax and fees is 28k after incentives which is comparable to the ICE version. Note that ICE are heavily subsidized because CO2 is wrongly priced at $0. If a reasonable price for CO2 emissions was priced in, the ICE version would be a lot more expensive.

Actually, I think that if they were pricing carbon, it would be *gas* that would be more expensive. That’s the scheme that we use where I live, and it’s been the single most successful carbon pricing scheme anywhere, to date. Although I’d have to admit that Norway’s carbon taxation scheme (which is to tax the cars based on their carbon emissions) has been far more effective at getting people into EVs.

Either way, that means that people are still scared away from EVs because of the higher sticker price. It’s truly where the manufacturers need to focus their efforts.

My question would be who ends up with all the cars coming off leases — Leafs, Volts, etc.? What are the characteristics of this group?

As someone coming off a Volt lease soon, I’d say a used Leaf is looking good. I can afford a used Tesla, but I simply don’t need the range. It’s too bad Tesla killed the 40kW model.

I’m considering a used car to replace my LEAF lease, but I’m going to be very picky.

I’ll be turning in my LEAF least this month, drive my gas car for the time being, and continue looking for a:

2012 Volt Premium
MyLink (so I get Bluetooth streaming)
Beige leather interior (but I’ll settle on black leather)
Gray center stack
15F ERDTT setting
Bose Audio
Backup camera or rear assist
Prefer higher lifetime MPG

From my research, late 2012s are the best value since they aren’t as decontented, have good seats with more legroom, newer 2013 battery, ERDTT settings like 2013+, and don’t default to 8A while on L1.

No hold mode, though. And I have to choose between navigation and MyLink- can’t get both. If I get navigation, I’m stuck without Bluetooth streaming, unless I get one of those USB/aux adapters. 🙁

Kubel, is Nissan making any offers to you to extend the lease or buy the Leaf at a further discount?

Sounds like my 2012 Volt is perfect. Sorry, I am keeping it unless you are making me a deal that is too good to pass on. 🙂

I’d like to know how big was the sample and from where they were?

Your answer is in the article.

Yes, right,thanks!

I’d buy a used Leaf at current prices. Great deals. I’d also buy a used Fiat. Not a used Volt, tho.

25% are upgrading due to a decline in range from aging. That’s a very interesting stat.

We are seriously considering buying our 2012 Leaf out at the end of our 4 year lease, but at the same time, that will be coming up in spring of 2017. You know, when everyone will be offering 200 mile EVs.

The trick though, is that we bought our car in spring of 2013, when Nissan was trying to get rid of the previous model year Leafs to make way for the new-and-improved 2013s. So we got our SL model at only $27,500 after incentives (it would have been about $36k without their sale pricing, even with incentives). I’m not entirely sure we’d be able to afford the new shinies at their full MSRP at that time. Maybe one of the 2016 Leaf SVs with the new 30 kwh battery when they’re trying to make way for the 48 kWh battery models though. 😉