Survey: Buyers Willing To Pay 60% More For A Tesla, 83% Percent Would Recommend Tesla To Friends
Courtesy of Barron’s, we present some Tesla owner survey findings.
As Barron’s writes, “Jefferies analysts Dan Dolev and Trevor Young observe that Tesla (TSLA) owners really love their cars. Oh, and they’re not all rich guys either.”
Here are a few of the survey findings:
Our survey of ~145 Tesla owners challenges conventional wisdom that owners are a uniform group of luxury car buyers (e.g. Mercedes-Benz S-Class or BMW 7-Series). The survey highlights a longer-than-expected tail of 82 unique substitute combustion engine models, with 13 of the top 20 models priced at <$60K and 4 priced at <$35K.
On average, owners assign a ~60% premium to Tesla, which could widen its global total available market by ~75%. On average, owners were willing to pay ~60% more for a Tesla.
Survey highlights exceptional brand loyalty… Twenty five percent of respondents are not considering any other brand but Tesla, 85% noted that their next car would be a Tesla, 83% stated they would recommend a Tesla to their friends
An impressive showing for Tesla, that’s for sure.