Survey: 90% of Licensed Drivers Would Opt for an Autonomous Vehicle If…


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Autonomous vehicles fly onto our radar simply because most of the ones out there today are plug-in vehicles.

It’s a natural fit to pair the high-tech gadgetry of autonomous-drive technology with the vehicle of the future: the plug-in.

As such, autonomous technology weasels its way onto our InsideEVs quite often.

This particular post is not so much the tech that make autonomous drive work, but rather the public’s consensus of whether or nor they’d be willing to “drive” such a vehicle in the future.

A survey of 2,000 licensed drivers conducted by Car Insurance finds that 90% of licensed drivers would opt (very likely or consider) for an autonomous-drive vehicle if insurance rates were reduced by 80%.

What’s the deal with the 80% rate reduction?  Car Insurance put forth this figure as a possible estimate of how much auto insurance costs could fall if autonomous-drive became the norm.  It based this reduction on the claim by the National Highway Safety Transportation Administration that 95 percent of accidents are caused by human error and on a 2012 Celent report that says liability premiums could drop 60 to 80 percent by the year 2022.

Rather than trying to rephrase some of the rather complex data/survey results put forth by Car Insurance, we’ve posted a portion of the article directly below:

90% - Says Car Insurance

90% – Says Car Insurance

About 20 percent of drivers said they would buy a fully autonomous car if one were available,’s survey found.

The follow-up question introduced the prospect of an 80 percent discount on car insurance. Thirty-four percent of respondents said described themselves as “very likely” to buy an autonomous car for a big insurance discount, and an additional 56 percent said they would consider the option. Only 10 percent ruled out a robot car.

Money is not the only factor that turns heads. A KPMG study found that drivers were much more receptive to driverless vehicles when they were promised a dedicated lane and a 50 percent cut in their commute time.

Asked what they will do with newly freed time, drivers chose:

  • Text/talk with friends: 26 percent
  • Other: 21 percent
  • Read: 21 percent
  • Sleep: 10 percent
  • Watch movies: 8 percent
  • Play games: 7 percent
  • Work: 7 percent

The “Other” category was dominated by two categories of write-ins: “Enjoy the scenery” types who welcomed the new opportunity, and worriers who wrote in “watch the road” or “hold on for dear life.”

Trust issues run deep, the survey found:

  • 64 percent of respondents said computers were not capable of the same quality of decision making that human drivers have.
  • 75 percent of respondents said they could drive a car better than a computer.
  • 75 percent would not trust a driverless car to take their children to school.

While Google has been a clear innovator and evangelist for autonomous technology, respondents said they are more inclined to trust a maker of cars than a maker of software. Asked who they would trust most to deliver autonomous-car technology, drivers said:

  • Communications company such as Sprint or Verizon: 1 percent
  • Consumer products company such as Apple or Samsung: 12 percent
  • Software company such as Google or Microsoft: 15 percent
  • Start-up automaker such as Tesla: 18 percent
  • Traditional automaker such as Honda, Ford or Toyota: 54 percent

We strongly suggest you check out the full article by clicking the link below.

Source: (link removed by request)


Categories: General, Nissan, Tesla

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5 Comments on "Survey: 90% of Licensed Drivers Would Opt for an Autonomous Vehicle If…"

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A massive drop in insurance would likely only come if you weren’t allowed to drive at all. And that might be a hard sell.
Insurance companies should be demolished though. A civilized society cannot function with a legal requirement at the mercy of capitalist greed. It should be a state issue.

I disagree. Human’s are very good at dealing with complexity, their main weakness is inattention. Autonomous/autopilot systems help reduce the key risks and will eliminate a huge number of accidents. Just having no collisions in parking locations or in stopped traffic, you’d eliminate a lot of stupid costs.

That’s just silly. They could easily structure it so that you get discounts based on what percent of automation you do. Such discounts will indeed happen, because insurance is a very competitive industry with easily comparable products. All insurance companies will compete viciously for drivers with low claim rates.

They will never be demolished, because there will always be somebody complaining about the way the gov’t charges premiums. Even if premiums are reduced overall, it’s almost guaranteed that 10% of people will see rate hikes, and they’ll bitch about it as badly as Obamacare opponents.

I think that the insurance companies should have a standard deduction for autonomous cars, much the same way they have for having a security system installed. The idea being that even if you use it only some of the time, you should be safer and less likely to need to file a claim. The longer you go without filing a claim, the higher your deduction could grow. The longer you go without a claim, they could start paying back a portion of your essentially unused premiums.

I’m wondering how many people would opt for autonomous cars when you ask them if they’d want one that doesn’t cost more than a regular car but that it is safer because the auto pilot never makes errors.

I think a lot of people would opt for anything that reduces their insurance cost by 80%