Subaru Hints At Upcoming Electric Vehicle


Subaru Viziv 2 Live in Geneva

Subaru Viziv 2 Live in Geneva

Viziv 2 Live in Geneva

Viziv 2 Live in Geneva

Fuji Heavy Industries now says that it’s considering a second launch of electric vehicles.  This time, the United States will apparently be included, according to Fuji Heavy President Yasuyuki Yoshinaga.

According to Yoshinaga, Fuji Heavy will need to offer an electric vehicle in the US due to the tightening of environmental regulations.

As Yoshinaga states:

“Electric vehicles are [effective] products to help cope with these new regulations.  We want to make a decision by the end of the year.”

Can you say compliance electric vehicle?

In case you didn’t know, Fuji Heavy is the parent company of Japanese automaker Subaru.

With this being the “second launch” for Fuji Heavy, the obvious question is which vehicle was in the first launch?  Well, the answer to that is the Subaru Stella EV, a pure electric minivehicle leased only in Japan.  The automaker leased 200 Stella EVs beginning in 2009, but later halted production due to lack of profit.

It’s assumed that if Subaru enters the US market with an electric vehicle then it’s likely to be a plug-in hybrid production version of the Subaru Viziz concept.  We don’t believe that Subaru will make the jump straight to a pure electric for the US, nor do we think another minivehicle EV will be coming.

Subaru Stella EV

Subaru Stella EV

In case you’re looking for some Stella EV background, here goes:

Fuji Heavy Industries Ltd., the maker of Subaru automobiles, launched its Subaru Plug-in STELLA electric vehicle. The model will be sold in Japan directly through FHI, with delivery starting from late July [of 2009].

The production version of the STELLA EV features a more powerful traction motor than used in the prototype introduced last year: 47 kW and 170 N·m (125 lb-ft), compared to 40 kW and 150 N·m (11l lb-ft). A 9 kWh, 346V Li-ion battery pack comprising 16 modules in series supports a range of 90 km (56 miles) when driven in the Japan 10-15 mode cycle.

The EV can be re-charged up to 80% of its capacity in 15 minutes using the quick charging system (3-phase 200VAC, 50 kW); a full recharge takes 8 hours with 100VAC household power or 5 hours with 200VAC.

Source: The Japan News

Categories: Subaru


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11 Comments on "Subaru Hints At Upcoming Electric Vehicle"

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It would be curious if the plug-in Subaru were a plug-in hybrid rather than an all electric vehicle. For compliance all electric vehicles are preferred to plug-in hybrids. VW only brings the e-Golf to the US, not the GTE plug-in hybrid. GM, Toyota and Mercedes came up with BEV compliance cars besides their plug-in hybrid offerings.

I would love to see a plug-in Outback

I’ll take an electric Subaru BRZ, please.

What happened to the R1e?

The man from Mars will eat them

Given Subaru’s customer demographic and the current limited capabilities of BEVs, I would be very surprised if they went with anything other than a PHEV. With the likely exception of the BR-Z and STIs, their cars are often used in winter and travel long distances to remote roadheads. While Subie owners tend to be more green than average, BEVs, even including unaffordable Teslas, currently just don’t meet the requirements of many Subaru owners, including me for the past 26 years as my sole car (1988 GL Turbo 4WD Wagon, replaced after it was stolen by my 2003 Forester XS, both bought new). I replaced my first Subie with another, not due to brand loyalty but because their cars have suited my needs better than all the others (about 12 IIRR) I considered.

Oh, the Crosstrek HEV just doesn’t cut it for those Subaru owners who are more likely to go to more remote locations, for one simple reason – no spare. Otherwise, we might consider it.

As a Seattleite, I’d by the shit out of an Outback PHEV. We all love our outbacks, but hate the milage. 25mpg? reeeaaaly? Why not buy a leaf or Tesla? Tesla, expensive only for Amazon people. And the leaf? We wouldn’t be taking a leaf skiing, hiking, or to Canada or Portland, or camping in the Olympics/or on a Walla Walla wine tour. The fact is even the most basic tourist spots, Chinook Pass and Mt. Rainier Nat. Park are too far away for a leaf, not to mention inclement weather. Thus we buy Outbacks, perfect for when I-90 is reduced to two lanes and chains, and when we go to Ikea.

Electric Car Guest Drive

lol, perfect pitch, Andrew.

If you add gas costs to an Outback lease, tne difference isn’t as big as you’d expect between that an a Tesla.

A 60kWh Tesla with the RVG and tax credit will cost you about $30k over three years.

An Outback will have lease payments totaling ~$11k and gas costs of ~$200/mo (assuming 15k miles/yr & $4/gal), i.e. $18k over 3 years.

Yeah, that’s definitely pricier, but it’s a lot smaller than the $40k+ difference in MSRP.

would never consider a subaru