Study Shows Electric Vehicle Owner Loyalty is Through the Roof at 80%

Electric Mini


A UK study, which began back in 2008 with the Mini E and continued with the Mitsubishi i-MiEV, found that approximately 80% of the 350 drivers surveyed would replace their current electric vehicle with another EV.

Mitsubishi i-MiEV

Mitsubishi i-MiEV

That’s not brand loyalty, but EV loyalty, as the survey says.

The 350 participants of the study racked up more than 1.5 million miles and record 50,000-plus recharge cycles.  The average daily distance driven by the participants was 21.4 miles.

Range anxiety was basically non-existent.

If electric vehicles didn’t prove themselves worthy, then why would the majority of survey participants say they’d buy another?

As the 80% figure shows, once behind the wheel of an EV for any length of time, most drivers prefer to stay behind in the driver’s seat of an electric for the rest of their lives.

Electric vehicles will only continue to get better and better over time, so we’ll guess that this 80% figure will continue to rise.

We personally know of few, if any, electric vehicle drivers who say they’ll never get an EV again.

What we often hear instead is that a one EV family adds a second vehicle and that too is electric.

As many EV owners tell us, once you’ve tried it, there’s no going back.

Source: Business Green

Categories: General


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9 Comments on "Study Shows Electric Vehicle Owner Loyalty is Through the Roof at 80%"

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Not really a fair survey. These people back in 2008 would have most likely been EV enthusiasts already and these two vehicles probably being the only thing they could get their hands on.

However, I suspect despite the fallacy of the study, there’s probably some truth in it. I’m willing to bet most people that drive a plug-in vehicle will not want to go back to straight gasoline.

This conclusion is no more a stretch than saying “people don’t want EVs”.

“We personally know of few, if any, electric vehicle drivers who say they’ll never get an EV again.”
I bet Broder would say he would never drive one again, ha!
(well, until his show’s sponsor is an plug-in car, or Tesla stock goes over $200/share)

Good points, I will Never buy any vehicle but electric now. We just got our second one.

I’ve got my second EV also!!!!

We know EV are better, I guess that for the other 20% commute necessities are beyond EV range “Tesla MS is too expensive”. Just imaging the potential if the big brands embrace 100% electric. BMW i5 series, Mercedes C,E , Jaguar XF Electric….. wow the end of ICEs

A far more interesting survey would be those who bought a Volt or LEAF in 2012-2013, and comparing the two against each other. As of 2008 there was only the Tesla Roadster for $115,000, and I’m surprised the number is only 80%.

In 2014 you will see a lot of early Leaf and Volt leases ending. It will be interesting to see how many buy again. Also, how many Leaf leases change to Volts and vice versa.

The crazy thing is that this is with first generation EV’s with their known limitations and pricing. EV’s are just getting started. I wonder what 2nd gen and 3rd gen EV/PHEV retention rates are going to be, as EV’s just keep getting better?