Study Shows Electric Vehicle Owner Loyalty is Through the Roof at 80%
A UK study, which began back in 2008 with the Mini E and continued with the Mitsubishi i-MiEV, found that approximately 80% of the 350 drivers surveyed would replace their current electric vehicle with another EV.
That’s not brand loyalty, but EV loyalty, as the survey says.
The 350 participants of the study racked up more than 1.5 million miles and record 50,000-plus recharge cycles. The average daily distance driven by the participants was 21.4 miles.
Range anxiety was basically non-existent.
If electric vehicles didn’t prove themselves worthy, then why would the majority of survey participants say they’d buy another?
As the 80% figure shows, once behind the wheel of an EV for any length of time, most drivers prefer to stay behind in the driver’s seat of an electric for the rest of their lives.
Electric vehicles will only continue to get better and better over time, so we’ll guess that this 80% figure will continue to rise.
We personally know of few, if any, electric vehicle drivers who say they’ll never get an EV again.
What we often hear instead is that a one EV family adds a second vehicle and that too is electric.
As many EV owners tell us, once you’ve tried it, there’s no going back.
Source: Business Green