Smart Mobility Society Introduced By Toyota; Features Prius PHV and i-Road (video)

OCT 10 2013 BY JAY COLE 4

Sure the video is staged in your stereotypical future Japanese Utopia, but it not only features the plug-in Prius, but the Toyota i-Road as well (which has just been green-lit for limited production), so it’s worth a look.

Toyota says of their “vision”:

The Toyota I-Road Figures In Toyota's Smart Mobility Society

The Toyota I-Road Figures In Toyota’s Smart Mobility Society

“By linking people, cars, and communities, Toyota is working toward a society where everyone can feel safe, secure, and happy as they move through each day of their life.

We dare to adopt the newest technologies and deliver them to as many people as possible. Our success in putting 5,000,000 hybrid cars on the road is a realization of this ambition.

Now, we are forging forward toward an integrated world where cars and information technology are one. We want to deliver this world to your fingertips. Toyota is already working to make it a reality.”

Oh, Quasi-Futuristic Japanese World - You Are So Fun...And Sterile

Oh, Quasi-Futuristic Japanese World – You Are So Fun…And Sterile

Part of that vision includes shared services, which partially comprise compact EVs and electric assist motorcycles, as well as vehicle-to-home (V2G) technology.

Also, keep an eye out for some fine over-the-top English acting peppered into the Toyota Global video – “oh, Veggie Town” for lunch indeed Toyota! “Veggie Town” indeed!

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4 Comments on "Smart Mobility Society Introduced By Toyota; Features Prius PHV and i-Road (video)"

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Jeff D

Funny how Toyota has committed more to technology that will make EVs better, but still will not make a greater commitment to the EVs themselves.


The braincloud above the city is both an incredibly good explanation of where we are now and where we are happily headed, and a little scary.


Definitely saving this one. All hail the braincloud.


What the heck is going on at 0:47?

Does this come in a Jitterbug version for the elderly?