Smart Fortwo and Nissan LEAF Lead Germany Plug-In Car Sales In September 2014

OCT 22 2014 BY MARK KANE 27

The German plug-in car market increased by over 70% year-over-year in September to 1,145 units sold, which is 0.5% market share.

747 of the total were battery electric cars and 398 were plug-in hybrids.

In total, this year registrations for plug-in electric cars in Germany amount to 9,100.

Plug-in registrations in Germany – September 2014

Plug-in registrations in Germany – September 2014

Among models, the leader last month was electric smart with 186 registrations. Runner up, with 176, was Nissan LEAF and probably the last one above 100 was BMW i3 with 131 (78 all-electric).

Mitsubishi Outlander PHEV had 91, Renault ZOE 78, BMW i8 64 and Tesla Model S 56.

Volkswagen e-Golf and e-up! together had 133.  Additionally, 98 plug-in hybrid Golf GTEs were sold.

Plug-in registrations in Germany – September 2014

Plug-in registrations in Germany – September 2014

Categories: Nissan, Sales, Smart

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27 Comments on "Smart Fortwo and Nissan LEAF Lead Germany Plug-In Car Sales In September 2014"

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The graph, “Plug-in Registrations in Germany – September 2014” is confusing as the rainbow of colors (marron, apple, mango) has nothing related to the data.

Would have expected to see bands breakdown to show ratio of:
– 747 battery electric cars
– 398 plug-in hybrids
of the total 1,145 units sold.

Are you talking about the extremely obvious german flag?
If you are, then I oppose since I find it very informative. It’s very easy to spot that it’s a graph for Germany then. 🙂
Just like they do for most other countries too.

Oh yes, Germany is famous for it’s mango plantations, they even dedicated a color of their flag to the fruit.

Evidently, their is a need for tiny, inner city transport in Germany. It makes sense for small burghs and villages. With limited parking spaces and the rising need for transportation solutions in the growing no-pollution zones inside large business districts, this makes sense. I’ll rejoice when the day comes that those staid Mercedes buyers, the traditional BMW driver finally opens his or her eyes to the light that a Tesla is the world’s finest automobile, period. If it were not, they could name the German marque that did what the American wundercar can. Of course, they cannot. Two things will make the popular adoption of Teslas an uphill battle in Germany. 1) Deep nationalism and a German belief that nobody can top their engineering prowess. I believe we can search history for this same kind of egoism. WWII began with Stuka dive bombers reigning hell upon Europe and Messerschmitt Me 109 fighter planes dominating the skies making a mismatch that seemed insurmountable to many. Yet lowly Britain stepped up with a surprising machine called a Spitfire, and slowly, America pushed aside it’s heavy, inefficient fighters and bombers to build the best airplanes of the war – planes that defeated the… Read more »

Are you really dragging WWII into this item? That’s not a lot of historical sensitivity to use such a comparison over such a trivial thing as car sales..

“Let’s hope the good guys win.”

Wow, someone is stuck in WWII after all these years. Why don’t you go to a history forum to talk about Spitfires vs Messerschmitts?

PS: And did you ever realize that “American” Tesla cherish is 100% powered by evil (gasp) Japanese battery cells? It’s maybe better to disconnect the battery asap and let an American horse pull your Model S. Let’s hope the good guys win. Yehaa!

Sarcasm off.

I lived in Germany for 3 years, the streets are narrow, parking spaces are narrow, lanes (especially in constructions zones) on the Autobahn are narrow, … space in general for vehicles is tight. There’s a reason you don’t see large (long/wide) vehicles on the road there – it’s a real drag to drive them around! Yes there is strong pride in their engineering abilities in Germany, but you see a ton of other cars on the road (Ford, Opel, Skoda, Peugeot ..) because Germans are also very practical, and these brands have delivered practicality. Not to mention, public transportation is way more practical there than in the US.

Though the Tesla Model S isn’t meant to be “practical” transportation (A Mercedes Z class or BMW 9 series, or whatever, isn’t either), it has to actually fit and not become a hassle to avoid scraping things all the time for people to want it. I think you’re a bit off base blaming it on German nationalism and an egotistical engineering attitude.

I disagree that the cars have to be small in Germany. Have you really driven around Germany recently? In all the big cities they have huge accordion buses and large trucks driving through the narrow streets all over the place. This is in addition to the S class and 7 series cars. I also see a lot of imports from France and Italy even Hyundai is making inroads.

Germany has done the world a great service in developing green energy. SMA PV Inverters and Siemens wind turbines are helping power the grid world-wide with clean electricity.

WTF? Tesla’s greatest achievement has been persuading red neck’s like you that an electric car made with Japanese batteries from merc’s spare parts bin is “All American”.

As for W2 being an example of American superiority, my god, which history books have you been reading? It’s called a world war because almost everyone was involved! On one side you had Germany and Japan and on the other you had the rest. The allies won because we out numbered the Germans and because they had a crackpot leader killing off large sections of the German population. In terms of technology we learned from them, not the other way round.

Still you got one thing right, the good guys did win…… The German people won and have worked bloody hard to build one of the most powerful and progressive nations in the world out of the rubble.

Germany and it’s automakers have their faults but the idea that one of the most successful auto-nations should fall to their knees and worship the model s and America is complete and utter none sense on so many levels it’s not true. I’m not even sure you can label massive multinational companies by nation anymore anyway.


There are 9 units of Plug-In Hybrid for Mercedes-Benz. Is the S-Class Plug-In the only model currently on the market, or are there others? The 17 units of BEV from M-B is pitiful too.

I bet the new dual motor Model S will help sales in Germany since the top speed of the S85D and P85D is now 250 km/h (155 mph). BMW, Audi, and Mercedes have a “gentleman’s agreement” to limit the top speeds of most of their cars to 250 km/h and a dual motor Model S can now keep up with them.

James said: “Two things will make the popular adoption of Teslas an uphill battle in Germany. 1) Deep nationalism and a German belief that nobody can top their engineering prowess. I believe we can search history for this same kind of egoism.” James has hit the nail on the head when it comes to the Germans. If all the German flag waving doesn’t convince you, then the Germans will fall back on the idea that German engineering is so obviously superior that national pride doesn’t really play any part in choosing a German car over say a Japanese vehicle since German made cars are obviously engineered better, handle better, last longer, etc. Even though I’m a Tesla fan, I’d say Tesla is facing an uphill battle in Germany, especially if they ever expect to reach Musk’s rosy prediction that they would hopefully sell as many as 10,000 cars a year there. The Japanese seem to have a similar nationalistic hubris. The Japanese tend to “buy Japanese” and disregard foreign made imports. Since Japan has relatively few natural resources they must import nearly everything. Japan then manufactures and sells the value added products like TV sets, cameras and automobiles overseas to… Read more »

Thanks for the support, jmac. The 2nd thing I detailed was the size of Tesla’s S and the need for small cars in Europe.

I wasn’t able to edit my comment – so just wanted to make that clear.

And what do you have to say about the beautiful temple that makes McLaren automobiles? One of the most advanced car manufacturers in the world? Oh, I forgot, they are British, not German. Hmmmm.

Sure and because we like german cars so much and hate asian cars, the leaf is the second best selling car in september. LOL. Just wait for the Kia Soul, a lot of EV-Entusiasts are awaiting this car dearly here because of the high range.

The model S is simply to big. The big cars are normaly driven by CEO or some kind of high excetuive and guess what: A lot of companys are somehow related to Daimler, BMW, VW or Audi here. Try to sell your products to them while driving in a Tesla. This is not happening. A lot of people here are waiting for the model 3. Because this will be bought by normal people, not only CEO price class.

Have you seen the architectural temples Mercedes, VW and BMW have built unto themselves in Germany? Yes, they’ve spent billions of dollars in shiney architectural anthems to themselves and we look to those and wonder if they’re necessary to build devotion and admiration for the brand. In fact, I believe when an industrial manufacturer has to build value to their product by building buildings ( temples ) to themselves, they are on the way down in their rise and fall of success. So far, Tesla is building Gigafactories and purchasing real estate all over to build batteries, cars and fueling stops. Maybe someday, if they start building architectural wonders to display their past and present achievements, then Tesla will be on the decline… I’m biased, there’s no question about it. I’m also a car nut who formerly believed Mercedes was the crown of automotive achievement. There’s no doubting Mercedes safety technological achievements, nor mountains of patents. There’s no arguing Mercedes, Porsche and Audi’s racing success throughout automotive history, nor the fact Daimler invented the car! I’m patriotic, but not stupid. These are automotive patriarchs that paved the way, but Ford invented mass production and gave cars to the common man.… Read more »

* around the “glove” …LOL. Of course, I meant “globe”.

and, * diminish the significance of a World War on history and freedom.

Should we not speak of World Wars – as if they did not happen?

Forgive, yes – but never forget.

And jmac is spot-on about Japan. Let’s open up that market – and make an even playing field. We have been protectionist too, in our policies ( let’s not forget the Chicken Tax, which made foreign vans and trucks unavailable to American consumers for decades and left us with the Econoline dinos until Mercedes found a way around the law ). But the Japanese are blatant offenders too – and should open their markets to foreign products.

Impressive to see the Leaf do so well. I thought the i3 and eGolf would dominate over it by now.

Yes, I also think that this is the real news about this month’s German sales chart.
The reason must be Nissan’s new ambassador lease program in order to clear stock and prepare for the upcoming year’s model.

Wow, that’s an impressively even distribution, I’m counting at least 10 plug-in vehicles that landed between 50 and 200. Nothing like the two-tiered plug-in market we see in North America, although I guess the sad part is that it’s because German sales all fall in tier 2!

Say what ?

If German engineering is light years ahead of the rest of the world, then why does the Leaf have 140,000 sales and the e-Up has relatively few ?

Why isn’t it the electric Mercedes known as the Model S instead of Tesla Model S ?

And why was the Volt out ahead of BMW by about 3 years.

The answer is simply that German engineering is NOT light years ahead of every one else, but is in reality bringing up the rear to the U.S. and Japan.

I don’t see anything in any of the German EVs that’s truly ground breaking.

Maybe it’s the fake motor sounds piped in through the car radio in the i8. Now, that’s a feature anyone who plunks down 150,000 bucks should no doubt expect – fake engine sounds.

the fact is that electric energy is very expensive in germany the most expensive in europe.
cheapest electric energy is in sweden and france : thank you nuclear energy

there’s no place for E V cars in germany because electricity is too expensive..and germans prefers to drive big big cars like in bavaria…germany is a nation of farmers.

Even with the large price cut earlier this year on the Model S in Germany, sales have continued to be dismal.

I don’t think I’ve ever seen a sales forecast so far off the mark as Musk’s sales forecast for Germany.