Smart ED Sales In U.S. Decreased By Half In 2015
In the U.S., smart relies on a single model – fortwo.
The tiny city-mover noted over 28% sales drop in 2015 from 10,453 to 7,483. The all-electric version went down even more miserably by nearly 47% to 1,387!
Isn’t the U.S. ready for tiny electric cars or is the price point unattractive compared to other models? Or perhaps the decision to not bring the smart ED onto the next generation platform at the same time to match its sister petrol cars on dealer lots is really hurting the appeal.
For whatever the reason, in 2015 the all-electric smart’s model share moved from nearly 25% in 2014 to just 18.5% in 2015.
The electric smart now awaits a new generation-electric version with LG Chem batteries (in Europe probably in late 2016), instead of Daimler/Evonik’s Li-Tec, which maybe will help sales in 2017, as 2016 is out of the equation for the U.S.
In 2015, every month of sales brought decreases year-over-year for the Fortwo ED:
In total, there are nearly 5,000 of smart EDs in U.S.: