Shell Recharge Launches Fast Chargers At Its UK Stations – Video


OCT 19 2017 BY MARK KANE 10

Hyundai IONIQ Plug-in Hybrid

Shell has officially launched its “Shell Recharge” service in UK, offering 50 kW multi-standard fast chargers (CHAdeMO, CCS Combo and AC Type 2) at its fuel stations.

Shell Recharge

At launch today, there are just three stations available – at Shell Holloway (London), Shell Whyteleafe (Surrey) and Shell Derby.

A total of ten to be installed by the end of this year (a further seven locations within Greater London and Reading).

The locations have been chosen because of their proximity to main driving routes.

Earlier this week, Shell acquired NewMotion charging network, as part of broader campaign to make company EV-proof.

Prices of Shell Recharge stand at:

  • £0.25 ($0.33) per kWh by the end of June 2018
  • £0.49 ($0.65) per kWh from July 2018

Soon Shell Recharge is also to be launched in the Netherlands.

Video below:  James Cooke (via the comments) pointed us to his experience with the live launch of one of the chargers (from 1:52 mark, also look for Fully Charged Robert Llewellyn to pop up)

More details on the program from Shell:

Jane Lindsay-Green, Shell UK Future Fuels Manager, said:“Shell Recharge provides Electric Vehicle drivers with a convenient way to charge their cars on-the-go. We’re pleased to offer rapid electric charging on the forecourt, allowing us to broaden the range of fuel choices we deliver.”

The UK is the first country in which Shell Recharge will be available, following the opening of Shell’s first hydrogen refuelling station at Shell Cobham earlier this year. The service arrives hot on the heels of Shell’s announcement last week that it has signed an agreement to buy NewMotion, one of Europe’s largest EV charging providers. These initiatives see Shell developing a full raft of charge solutions to support the future of EVs, and demonstrate Shell’s commitment to delivering a range of fuels to UK drivers, as new technologies evolve to co-exist with traditional transport fuels.

Shell Recharge provides rapid chargers, which charge most cars in approximately 30 minutes. While they charge their vehicle, customers can pick up a drink or snack at Shell’s Select Shop, offering Deli2Go and Costa Coffee, and use Shell’s free wifi. Jane added, “Shell Recharge will soon be available at ten sites in the UK and will offer EV drivers in these areas a reliable, convenient and subscription-free charging service where they can charge their vehicle and take a break from their journey.”

As part of this initiative, Shell has been collaborating with Transport for London (TfL) to introduce the charging points, in line with the London Mayor’s drive for a Zero Emission capital by 2050. Shirley Rodrigues, the Deputy Mayor of Environment and Energy said: “It is great news that Shell is introducing electric vehicle charging services on its forecourts as thousands more Londoners switch to cleaner cars. With sales of diesel cars declining, it’s vital to have charging points for electric vehicles in service stations, car parks and on our streets. As the Mayor moves towards making London’s transport system zero-emission by 2050, TfL are working with boroughs to increase charging infrastructure across our city. The expansion we require will continue to demand strong collaboration with industry, private landowners and greater investment from Government.”

Shell Recharge has been introduced in partnership with Allego who will manage the operation of the rapid chargers. Anja van Niersen, CEO of Allego said: “electric mobility is developing very fast and a new generation of e-cars is now available for consumers. We highly value Shell’s vision and leadership in integrating rapid charging at their service stations. We know that electric vehicle drivers want the right charging solution at the right place, to be always available and combined with excellent services. Shell Recharge shows how these wishes can be met.”

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10 Comments on "Shell Recharge Launches Fast Chargers At Its UK Stations – Video"

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$0.65/kWh (nearly 2.5x the home cost) – that answers the question of what a profitable business model looks like – $30-$40 dollars to refill a Bolt on a long trip.

What do other providers charge in the UK?

That will only last while they are one of a limited number of providers. As installation gets cheaper and competition takes hold expect the price to drop to much closer to the actual costs of providing the service. Just look at the costing of every other aspect of EVs and you can see the same process taking place and pretty rapidly to!

Hey Shell,

North America plans?

There’s zero incentive to charge at those rates when there are so many cheaper options around.

I would pay those rates to part charge my 30kWh Leaf, on a rapid charger, halfway on the 106 mile London to Norwich M11, A14, A11 route.

EV drivers tend to plan their journeys. At 49p per kWh I’m sure most drivers would plan around these chargers. Shell would be pricing themselves out of the market.

I was at a round table in Holloway London and the official unveiling. Lots of interesting discussion about these chargers and Shell’s plans for the future. The good news is, they seem genuinely interested in learning what works and making a success of this venture, both for themselves and also EV drivers in general.

Hey James,

Nice video and interaction with the stations and launch! Will add that into the story now as well, (=

I love how people say £0.25 or £0.49 is too expensive. It’s not like charging at home for several hours and all you purchased was a $500 juice box. These chargers, and associated installation, run into $100k plus. What about staff to call and fix it when things go wrong?

The current crop of NC2C and otherwise subsidized charging is just setting the system up for a massive disappointment when the real costs of the infrastructure take hold.

Now if the charger costs can be linked to innovative ideas, like advertising display screens and locations like McDonalds paying for them, then lower end user cost will be sustainable, but probably not in the model such as Shell has to work with.

Oh, and I think the idea of these chargers at this cost is when traveling, not as the daily recharge, that requires some more innovative solutions providing shower charge, at a small fraction of cost to install than these DCFC systems.

Exactly one station per location? As a previous Leaf owner I know what this means if the charger goes down or there is another car charging. As a test this is a positive move but long term there will need to be more than one plug available per location.