Shell Expands Plan For EV Chargers At Its Gas Stations

1 month ago by Mark Kane 22

Shell

Shell has begun to equip its gas stations with fast chargers in UK this month – albeit at a not-so-fast pace. In total, 10 stations are to be EV ready by the end of this year.

2018 Nissan LEAF – CHAdeMO charging inlet

We don’t know what type of charging points Shell will offer, and for what price it will offer the service, but it’s fairly obvious that those stations will be fast charging locations with both the plugs (CHAdeMO and CCS Combo).

The company hopes that 20% of its fuel margins will come from non-petroleum vehicles in the future – although we are pretty sure that DC fast charging doesn’t have anywhere near that kind of potential for Shell…unless of course ~90% of the vehicles on the road are electric.

“Royal Dutch Shell Plc wants 20 percent of fuel margins from its retail forecourts to come from vehicles that don’t burn diesel or gasoline, as the company anticipates an accelerating transition to clean energy over the coming decade.”

Earlier this year Shell become one of the core members of CharIN e. V. (aka the Charging Interface Initiative e. V.) as well as installed its first hydrogen refueling station in UK.

Somewhat surprisingly Shell is already actively moving away from gas as its ‘bread & butter’, as the company targets that, by 2025, half of its retail income to come from sales of items such as sandwiches and coffee.  We suppose if people are hanging out waiting on a charge for their EVs, that sandwich and coffee business should only go higher.

source: Bloomberg

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22 responses to "Shell Expands Plan For EV Chargers At Its Gas Stations"

  1. MikeG says:

    Unless this is seriously fast, I don’t think people will go to Shell to recharge their EV and wait for their vehicle to recharge. And then only for intercity travel locations.

    They will instead charge at a location close to many restaurants and other stores that will keep you occupied.

    I think keeping occupied outside a Shell station is called loitering anyways.

    1. Paul Smith says:

      I see a big move to Shellfood. Fine dining and arcade centre.

      1. Kdawg says:

        I have seen a couple Shell stations that have recently put in food courts / restaurants.

        1. RAV4 EV says:

          There is a Mobil down the street from my work that has a CHADeMO chargers. There is a Subway attached to the convenance store.

      2. Dave Arcaro says:

        My local Shell station has a Popeye’s and Dunkin Donuts attached to it. I could see that working well with charging stations.

    2. Leaf2012 says:

      I don’t know how this is in UK, but here in Norway fuel margins are low, and the fuel itself is only a minor part of the fuel stations income. Food, coffe and other “stuff” generates more money. Now both Shell and Circle K are installing fast chargers on almost all new stations and many of the existing stations. And those that have fast chargers seems happy about it cause when BEV drivers stop to fast charge they are likely on a longer trip and as they are going to stay there for a few minutes anyway they typically use that stop as their eating stop.

      So the fast chargers does not have to generate a lot income directly, it generates more income indirectly.

      Most Cafes and shops have spent money on parking spots that have free parking and so does not generate income. They are just an expense. But they help attract customers and increase the overall income. Same goes with charging infrastructure once there are a certain level of BEVs.

  2. Mike says:

    She’ll better work on better sandwiches if they think those will make up a significant part of their revenue. Gas station food is almost uniformly awful.

    What does surprise me is that we haven’t seen a collaborative between Tesla or ChargePoint and someone like Starbucks for co-location of charging stations. A 20 minute stop for a fast charge and a 6$ cup of coffee seems to make financial sense.

    1. GSP says:

      Gas station food is not that bad. Norwegian gas stations usually have great hot dogs.

      GSP

    2. Mikael says:

      You talk about bad gas station food (that is often pretty good) and then you mention Starbucks which has horrible coffee. 😛

  3. Jim Whitehead says:

    At least one company, Shell knows the era of Big Oil is going to fade out in the next decade. So they will probably survive. I don’t think the other sleeping oil giants like Exxon-Mobil have woken up yet.

    1. Loboc says:

      Exxon is based in Texas. There are plenty of pick-em-up trucks to eat lots of gas and diesel. The good-ole-boys are not switching to EV anytime soon. Like never.

  4. brendan says:

    This makes alot of sense in Australia along the major highways given the distance between our capital cities. Most petrol stations now have some sort of Cafe/Food option attached so this would increase visit frequency and visit times.

  5. Bacardi says:

    One interesting aspect is you’d imagine in a few years self-driving EVs will be around…Some place will build chargers, might as well be Shell…

  6. Robert Middleswarth says:

    There is a Shell station near my house that has a Dual charger. It is the closest Dual Fast Charger near my house. We have several Level 2 chargers pretty close and a CHAdeMO only charger at the cracker barrel in the area. There are other dual chargers but they are around 20 miles future away. So Shell is doing it in the US. PS I live in TN so not exactly a Carb state.

  7. trackdaze says:

    Any new or refurbishments should put one gas/diesel out the back and electric out the front of a lounge type cafe.

  8. silversod says:

    If my local Shell petrol station is anything to go by you will be eating with the Eau de parfume of diesel & petrol.
    Some people seem to get more on the floor than in the tank.

  9. Steven says:

    With a gas (petrol) station at almost every intersection, and the non-fuel offerings being universally terrible (at least around here) I wouldn’t want to spend a second longer, or dollar more than is absolutely necessary.

  10. Will says:

    Here in Ohio, gas stations like Getgo,Valeo, and Speedway have have become major eatiers. Food and beer sales have replace gas as thier biggest profit margin. I still don’t get why the Ohio turnpik don’t have a single charger if any kind on thier road. Look like a major highway (i80,i90) to have one

  11. Will says:

    Here in Ohio, gas stations like Getgo,Valeo, and Speedway have have become major eatiers. Food and beer sales have replace gas as thier biggest profit margin. I still don’t get why the Ohio turnpik don’t have a single charger if any kind on thier road. Look like someone needs to build one on a major highway like (i80,i90)

  12. wavelet says:

    “Somewhat surprisingly Shell is already actively moving away from gas as its ‘bread & butter’, as the company targets that, by 2025, half of its retail income to come from sales of items such as sandwiches and coffee. We suppose if people are hanging out waiting on a charge for their EVs, that sandwich and coffee business should only go higher.”

    Why surprisingly? It’s well known that petrol/gasoline stations do not make money off fuel sales. This is true in all of the developed world.
    Cost of building a gas station is min. ~$0.5M, not including the real estate, and the upkeep (not including buying fuel) is high — for environmental reasons.
    The fuel business is break-even, and simply serves to bring the customers in for other stuff.

    There are virtually no fueling stations left that don’t have at least an attached convenience store.

    At whatever rate EVs will be adopted, there will be decades of both EVs and ICE vehicle needing to fuel simultaneously.

  13. Randy Bryan says:

    The charge station business needs major expansion in the next decade to support the expected major growth in e-vehicle sales. Big bucks are needed and management sophistication. Oil companies have the locations and dispensary operations… and the cash. Let’s welcome them.

  14. (⌐■_■) Trollnonymous says:

    I hope they will pop up at least AC L2 EVSE’s that can hit 10-20KW.

    This is just me but I don’t want to hang around a stanky gas station.

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