Shell Buys One Of Europe’s Largest Charging Networks – NewMotion

Charging Tesla

OCT 15 2017 BY MARK KANE 33


Aided by the reality that all of the Europe will soon be seriously curtailing gas and diesel sales (while some countries are planning to outright ban them), the switch to the plug-in cars is now in high gear.

And if you are in business of selling and distributing liquid fuel to the public…that isn’t great news.

For Shell, it is apparently time to attempt to adjust its business model, and as such, has just acquired NewMotion – one of the largest charging station operators in Europe.  Why build out the infrastructure that you can buy today we suppose?

The NewMotion – 100,000 registered charge cards

Dutch-based NewMotion (launched in 2009) earlier this year reached a milestone of 100,000 registered charge cards on its network of over 30,000 charging points.

Shell had already shown some interest in the EV charging business, installing a handful fast charging stations at retail locations in few countries (see an example of one of its first stations here), and treats the acquisition of the NewMotion as a complementary service (home and public Level 2 charging).

NewMotion encourages that, under Shell, business will continue as usual.

Amsterdam, Oct 12, 2017 – Shell, one of the world’s largest energy providers, has signed an agreement to buy NewMotion in a deal that will enable both companies to accelerate the transition to low-carbon transport.

Under the terms of the deal, NewMotion will remain focused on accelerating its mission in Europe by delivering more innovative smart-charging solutions to homes, businesses and public parking spaces. The acquisition will help NewMotion enhance its electric vehicle (EV) charging services turning more parking spaces into charging stations as well as improving users charging experience across Europe.

“We are very pleased to have such a strong investor that fully supports our mission, enabling us to further expand across Europe at a time when the transition to electric vehicles is gathering pace,” Sytse Zuidema, CEO of NewMotion, said. “We are excited that our ongoing mission and belief in a transition towards less-polluting transport source has been endorsed so strongly by Shell, one of the world’s leading energy companies.”

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33 Comments on "Shell Buys One Of Europe’s Largest Charging Networks – NewMotion"

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Only when oil companies find ways to shift to electricity production, distribution, and usage will the EV revolution in this country grow exponentially.

Oil will stop fighting the EV revolution and embrace it when they can replace their oil money with EV money.

True. At least in Europe, their service stations are the most ideally suited for fast charging.

Shell used to have or operate ‘Shell Solar’, is that not under their umbrella anymore?

If not, they should really rethink that, now, and offer some support or competition in the Solar Energy Market!

For one, each of their Stores Roofs and Canopies over the Pumps, should get Solar Installations: Split them part Grid Connect, and part Backup or Off Grid power!

They know how to do Off-Shore Oil, so maybe they could borrow some of those skills and assets to apply to Off-Shore Wind Power, as well!

I bet they are already thinking on how they can continue as an Energy Company, expanding beyond strictly liquid fuels, at least as witnessed, in part, by this event!

Else they want to have control, to limit EV Expansion?

What you proposed will squeeze the profits for years as masive investment is required. It is much cheaper for them to just fight ev for now. Good news is we don’t need gas stations to provide chargers…any business can do that.

How exactly are they “fighting”? Sounds like typical internet conspiracy paranoia to me.

BEV “revolutionaries” are much better at splitting into even tinier fractions and fiercely fighting each other than some Big Oil. Just look at all these charging networks, most require special subscriptions, special apps, special cards, advance planning. Some are even smug and obnoxious enough to invent their own incompatible plugs to lock out competing “revolutionary” fractions and then talk down them in condescending and denigrating way requiring to “join” proprietary jail :/

When did you saw last time a Big Oil owned fuel station with proprietary nozzles or the one that would not take standard credit card or cash payments on the spot just like every shop around the world?

zzzzzzzzzz ignored the obvious:

“How exactly are they ‘fighting’? Sounds like typical internet conspiracy paranoia to me.”

…says the fool cell fanboy who shills for Big Oil.

Well, answer him then?

I don’t like to give any explanations to trolls like zzzzz but since you asked i will give you one example of strategy widely used today by them…it’s lobbying and political “donations”. Let’s not be naive here, these companies make a ton of money selling oil products and want nothing to change so they dump tons of money buying your politicians which end up elected and representing them instead of you.

People can install solar, and/or charge at home. The oil companies are going extinct. Sell your stocks now.

@Mark Lane, NewMotion doesn’t have a network of charging stations. They sell chargers like Chargepoint and EV-Box. So there is no such thing as the “NewMotion” network.

Hrm, yes, they do sell EVSEs, but they run/operate/maintain the network too.

Via NewMotion:

“With access to more than 50,000 public charge points, NewMotion has the largest charge network in Europe. Our charge card and app give you the ability to plug into networks in Belgium, Germany, The United Kingdom, Luxembourg, Austria, France, Italy, Slovenia, Finland, Denmark, Malaysia and Switzerland – and with a continuously expanding charge network, you’ll never be too far from a NewMotion accessible charge point.”

They operate about 30k EVSE, offer access to 20k more. Much like with ChargePoint, the physical ownership isn’t really the asset in this case.

All that quote says is that they “have access to”. It doesn’t say anything about installing or maintaining them.

Their website, however ( mentions selling low power charge points only – nothing about rapid chargers – which I *sorely* hope Shell are planning to install on their forecourts as low-power ones would be completely useless. Other articles certainly suggest Shell *will* be using rapid chargers. So, I’m not quite sure what this move is in aid of – unless Shell doesn’t know what it is buying, which seems a bit improbable.

They gotta sell those ho-ho’s and coffee. That’s where they make the money.

Of course! Thats why so many Gas Stations in Canada have a Tim Hortons Coffee & Snack counter these days!

The hell is a ho-ho?

Makes you fat like Santa Claus and then you say Ho Ho Ho!

Buying up the competition to shut it down?

Maybe, but that would create Enemies of Countries, so best not to go too far or fast in that direction, if they try that gig!

Unless there’s proprietary IP, new competition will pop up, probably hoping to be bought out for big bucks Shell.

At least that’s what would happen here.

When Shell invests in H2 stations, it’s a conspiracy. When they go electric, it’s business model adjustment. I love the cognitive dissonance radiated by electric partisans.

Big Oil isn’t hiding its conspiracy to promote the “hydrogen economy” hoax. It’s right out there in the open:

It’s hardly a surprise that serial anti-EV FUDsters like you and zzzzzzzzz would pretend not to see that Big Oil is using propaganda and lobbying to slow the EV revolution, and to promote the wholly unworkable idea of a “hydrogen economy” in its place.

Shell is into making money and they are seeing where things are going. They want to continue making money in the future, nothing remarkable here. Shell also have a lot of renewable energy programs.

Yes, they are into making money but gas station chargers are not the future…and i bet they know that too. I’m not sure what their angle is here but I don’t trust them.

And all of a sudden Plugsurfing, a TheNewMotion competitor, got way more attractive…

Unlike Volkswagen, shell doesn’t talk much but they do a lot.

They probably bought them to shut them down like GM and Chevron did with Nimh batteries in 2000.

Ultimately, consumers pay their salaries. I’m guessing they’re not that stupid.

I’m going to start suffering from a pretty strong case of cognitive dissonance if Big Oil companies start building out significant numbers of public EV chargers!

Big Oil is the enemy of EVs; it’s doing all it can to prolong use of petroleum, using propaganda to promote the idea that global warming isn’t real, and it’s funding the promotion of the “hydrogen highway” hoax, at least in part to slow down the development and promotion of practical electric cars. Shell Hydrogen is one of the publicly listed full members of the California Fuel Cell Partnership, so Shell is fully involved with promoting that hoax.

But Big Oil isn’t stupid; it’s already diversifying into other energy sources, as easily exploited petroleum resources become harder and harder to find.

I’m certainly not ready to chant “Go Shell!” But any company helping built out public EV chargers is worthy of some praise, even one as evil as Shell.

Is Shell the first of the enlightened ones. Their CEO drives an EV after all.

Shell Oil is in a unique position. The global parent company is Royal Dutch Shell, with HQ in the Hague. Norway and the Netherlands are leading Europe in advancing EV’s into the mainstream of their cultures. That mindset has to be slowly penetrating into the corporate culture at Royal Dutch Shell, too. A local Shell station near me just north of Redding California is the only gas station I know in the area that has EV chargers installed – under a canopy covered with PV panels!

I expect to see a lot more news from Shell on the EV-front going forward.

The big problem (for them) is that there is way less money to be made with EV charging. Now they can supply almost all the cars on the roads but once evs become mainstream they will find that most owners will fill up at home and they will have way less business than they do now. Between home charging and destination charging i don’t think there will be much left for gas stations.