San Jose, San Francisco & Los Angeles Lead California Plug-In Sales

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MAY 22 2018 BY MARK KANE 6

Around 400,000 plug-in electric cars were sold to date in California, which is nearly half of the almost 850,000 sold in U.S., but sales are not consistent within the state.

Chevrolet Bolt EV

According to the latest ICCT report, three metropolitan areas – San Jose, San Francisco, and Los Angeles are responsible for more than 250,000 sales.

Within these three metropolitan areas, three cities noted plug-ins market share of more than 20%. Nine cities were above 15%, while 30 cities were above 10%.

Read Also – Report: California On Track To Maybe Beat Target Of 1.5 Million ZEVs

On the other hand, there are cities within the top metropolitan areas, like Bakersfield, Riverside, and Sacramento, that are below the state average.

“Uneven progress reveals great potential for more marketing, increased local action, and incentives to grow the electric vehicle market. There is great variation in electric vehicle shares across major auto markets. Whereas many cities in the San Francisco Bay area have sales shares above 10%, other major cities such as Bakersfield, Riverside, and Sacramento have electric vehicle shares below the state average. To grow the market, lagging markets would benefit from more city actions (e.g., electric vehicle-ready building codes, expanded public parking and charging for electric vehicles), broader automaker marketing, and continued use of the consumer incentives will also remain important.”

The same disproportion is seen between the automakers – some generate plenty of ZEV credits, while others not so much.

“Several industry leaders are greatly outperforming policy goals. The auto industry has over-complied with the ZEV regulation requirements, with several times more ZEV credits than required through 2016. Several leading companies have already transitioned their fleets to greater electric vehicle shares than what is required for the fleet to meet California’s 2025 regulation. However, many companies have much lower electric vehicle shares, and most of the companies have not yet begun to make similar electric vehicle deployment efforts outside California.”

ICCT notes that achieving the goal of 5 million plug-in electric cars by 2030 in California will require more action:

More aggressive policy will be needed to achieve California’s long-term goals. California has set ambitious goals for 5 million electric vehicles by 2030 and all zero-emission vehicle sales by no later than 2050 to meet its air quality and climate objectives. This will require sales of electric vehicles to rise substantially over the next decade, perhaps to half of all new vehicle sales by 2030. The clearest way to ensure this outcome is with stronger regulations requiring that a much greater share of new vehicles have zero emissions by 2030, along with sustained purchasing incentives, consumer awareness campaigns, and infrastructure deployment.

Source: ICCT

Categories: Sales

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6 Comments on "San Jose, San Francisco & Los Angeles Lead California Plug-In Sales"

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They should convert all of the state owned passenger car vehicles to evs.
Buses and some heavy duty trucks like garbage trucks, now have ev alternatives.
So they should write a directive to get municipalities to implement pilot programs to switch to evs
Additionally they should continue the good fight against the Federal government, through the EPA, and legacy auto to relax vehicle pollution/mileage standards.

Electric cars are already a superior product in many use-cases. Soon, it will no longer matter if it is subsidised or enforced by policies. We will automatically transition simply because customers will buy the cheaper, better product.

Progressive buyers buy progressive products…

I live in the southern San Joaquin Valley, one of the metro areas cited as below the state average. Here is my view based on living here for decades and owning and driving and being very satisfied with three different EVs since 2013. I think the low numbers have a lot to do with the politics here. It’s a very conservative area overall, and elected officials are slow to adopt, and sometimes outright hostile to, any green initiatives. Another factor is ignorance. For years the San Joaquin Valley Air Pollution Control District has had a $3,000 rebate for any electric vehicle owned and registered in their area. That is on top of a $2,500 state rebate, the $7,500 federal tax credit, and a $500 rebate from Pacific Gas and Electric. Yet most people aren’t aware of this and certainly not knowledgeable about EVs. Finally, there is the relative isolation of the valley that may make people shy of EVs. You have to drive around 100 miles and over mountains to get to L.A., the coast, or the High Desert. And there’s little charging infrastructure on those routes yet. The lack of fast chargers on the road to L.A. over the… Read more »

“Another factor is ignorance”
We can just leave it at that. Alot of people it that area are qualifying for $4k low income rebate from Cali so total credits amount to $15000 per car. If you manage to negotiate about 5K off msrp which is not uncommon you get a new car like eGolf, Fiat 500, Soul, Ionic or Leaf for just over $10K.
This is people being plain stupid and uneducated.

How many Tesla Model S cars have been delivered to customers in California so far?