Sales of Renault Electric Vehicles on the Decline in 2013; Only Zoe Shows Promise

JUN 21 2013 BY MARK KANE 9

Sale of Renault electric vehicles aren’t looking too optimistic these days and this does raise some doubts on the feasibility of the ambitious electric plans of the French manufacturer.

In preliminary statement of sales, Renault announced that, in May, it delivered about 1,750 electric vehicles globally.

Renault Zoe

Renault Zoe

Unfortunately, this means it’s now the the second consecutive month-to-month decline for Renault in EV sales.  Even worse though is the significant decline in year over year sales for all of Renault’s EVs except Zoe, which has only become available recently.

Here’s a rundown of how Renault’s particular electric models have been performing in regards to sales.

Renault Zoe

In May, Zoe was, for the third time in a row, by far the best-selling model in the Renault range of electric vehicles. Sales reached 931 units, which is slightly higher than in April, but still almost 300 units lower than the March record.

Four solid months will likely be enough for Zoe to overtake, by the end of June, the Fluence Z.E. in terms of the cumulative number of delivered units, which exceed 3,500.

Renaulg Fluence Z.E. and Kangoo Z.E.

Renault Fluence Z.E. and Kangoo Z.E.

Renault Fluence Z.E.

In May, sales of the Fluence Z.E. had completely broken down. The cause is, of course, the bankruptcy of Better Place.  Only 40 were sold in May, including 22 in Europe and 0 in France.  The future of this model is definitely questionable.

Renault Kangoo Z.E.

Sales of the electric Kangoo fell down in May to 397, which is about 35-40% lower than a year ago.  The total number of delivered Kangoo Z.E. in Europe since the beginning of the production has reached a level of approximately 9,000.

Renault Twizy

This year, the Twizy is not faring as well as in 2012. In May, Renault delivered just 376 units, about four-times less than in the same month last year, when customers bought around 1,550 Twizys. Sales declined drastically in all of the largest markets in Europe.

However, the Twizy is the first of Renault’s electric vehicles to have cumulative sales of over 10,000 units.

Categories: Renault, Sales

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9 Comments on "Sales of Renault Electric Vehicles on the Decline in 2013; Only Zoe Shows Promise"

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– The average performance of the Kangoo ZE isn’t that surprising, because it’s days distance of a restyling; -The Fluence ZE is also waiting for a much needed restyling, but in this case things are more complicated, it’s a car that only worked outside of Europe (Ok, only worked in Israel) and i think Renault should redirect it to markets in Asia and other sedan friendly markets, in Europe is a dead weight; – As for the Twizy, fashion and weather weight a lot here, so…But it has it’s place in the market and it could be sold by Nissan in Japan and other markets. And it would be interesting to see it sold in China; – Finally, the most important model for Renault is the Zoe, 1.000 units/month isn’t bad, but it’s not good either, for the french hatch to succeed it needs to sell an average 1.500 units a month, although these are still the first months of sales and it’s still absent in important markets (Norway, Sweden…), at least in it’s french market it already had the time to deliver, the minimum there must be at least some 800 units/month and in May it sold just 483… Read more »

Nice blog Kimmi.

Thanks 🙂

Bring the Zoe to the USA!!

The Zoe looks like a much better choice than a Chevy Spark EV. I agree with Warren, import that sucker to the US!

Renault’s mandatory battery rental system is a real down turner for a lot of people. Especially because the rental agreement is very complicated and full of legal traps.

The rental system is the big hurdle. Savings on gas get eaten up by the monthly costs. But more important – it makes this cars very unatractive on the second hand market.

All Renault Z.E. cars (excluding Twizy) need Chameleon as standard, and would be expected to have that in the next refresh. Until then… their sales will crater.

Its also possible that a refreshed Chameleon enabled Fluence ZE maybe the closest car to Tesla’s Gen III for the next 4 years.

Unfortunately the new Fluence Z.E. was still designed for Better Place swap system, which means the battery has the same geometry in the back trunk space and capacity as the first generation.
It’s too small for this larger car, they would need a 30 kWh+ battery in the bottom of the car to make it more attractive.