Sales of Nissan LEAF Heating Up in Australia
Through the first 11 months of 2012, Nissan LEAF sales in Australia checked in at only 68 units.
The YTD total for 2013 now stands at 161 units.
Yes, 161 units is a small figure, but don’t you see the growth trend?
Sales way more than doubled this year, which is a promising sign for the Nissan LEAF in Australia.
Most of the increase in sales is likely due to Nissan reducing the LEAF’s Australian base price substantially.
When the LEAF first launched in Australia, it was priced at $51,500 AUD ($53,100 US), but in December of 2012, Nissan cut the price down to a more reasonable $46,990 AUD ($48,465 US). Then, in mid-2013, Nissan cut the price even more. The LEAF is now available for a “drive away” price of $39,990 AUD ($41,200 US).
The LEAF faces slim competition in Australia, with only the $48,800 AUD ($50,332 US) Mitsubishi i-MiEV and the $59,990 AUD ($61,874 US) Holden Volt considered actual rivals there. Both are substantially more expensive than the LEAF though, so there’s really no competition.