Sales Of High-End Electric Cars Are Booming

MAY 16 2015 BY ERIC LOVEDAY 14

Tesla Model S

Tesla Model S

A recent Cheat Sheet article suggests that “some automakers struggle to sell electric vehicles priced near $20,000 after incentives,” but concludes that “the high end of the segment is booming.”

The article cites Tesla’s recently announced Q1 sales of 10,030 units and BMW’s announcement of doubling i8 production to support its claim that the high-end of the electric car segment is “booming.”

Here’s Cheat Sheet’s take on the “high-end electric boom:”

Tesla’s best-ever quarter had the company selling 10,030 models of its Model S, a car with a starting price between $75,000 and $105,000. Estimates vary, but most industry publications agree Tesla sold half those models to U.S. buyers, with 77% of California buyers earning over $100,000 per year.

According to BMW, demand for its i8 ($137,500) will never be met, even after the company agreed to double production volumes to try and reduce the long waits (previously, over four months) for consumers hoping to get their hands on a copy. The 2015 World Green Car is officially a hot commodity.

We mostly agree with Cheat Sheet.  Tesla sales are strong, but saying that i8 sales are “booming” is wrong.  i8 sales are stronger than anticipated, but a “booming” is not a word we’d associate with a model that sells 100-200 units per month in the U.S.

Source: Cheat Sheet

Categories: BMW, Tesla

Tags: ,

Leave a Reply

14 Comments on "Sales Of High-End Electric Cars Are Booming"

newest oldest most voted

It’s not surprising that the lowest end cars are struggling, they are simply not good enough. There is a minimum level of use you need from your car and the weakest models just don’t cut it.
Once the market reach 200 miles per charge even for the low end of the market EVs will really start to take off.

Only as long as the effective price per feature/performance/size matches well. That’s the thing with the luxury cars: the EVs are arguably BETTER in all/most of the ways that their demographic desires.

Higher end cars need high performance. Lower end cars need good utility/price ratios. 200 miles needed for sure, but not exclusive of a commensurate price.

And as for Ford, there seems to be a lack of commitment. There’s been no battery improvements since launch.

It feels like they’re going to abandon this car at any minute.

Ford’s In Bed With “BIG OIL”

And which EV do you drive, then? You don’t, do you. And so what qualifies you say they are “not good enough”? If you were to say that the smaller ‘cheaper’ EVs are too expensive to buy new, then I would agree – even with incentives (although their prices are falling). But for a large segment of the motoring public they work extremely well and in my opinion – having owned and solely used EVs for 8 years – they are way ahead of ICEVs in every respect except range (and new price). Other than cost, the other principle hurdle to owning one – if you can’t charge at home or work – is charging it. The one thing I would ask you to consider is the simple fact that at relatively little extra cost you can put a couple of kW of PV on your roof and totally offset the energy your smaller EV uses by generating it yourself, cleanly and renewably. You simply cannot do this with an ICEV. So for anyone enlightened enough to care about the effects humanity is having on our environment or who wants to do their bit to fight against Big Oil and… Read more »

On BMW…The “BIG SELLING” Feature Must Be That Cheesy “Fake Engine Sound” That comes through Sound System….When We Were “CHILDREN”.., We’D Fasten A BaseBall Card To Our Bicycle Spokes & Got The Same Effect.. L M A O ..The Only Thing Better Than This BMW…Must Be a GOOD “BM”….

At the high-end of the market, the EVs are BETTER than the ICE models due to charge at home, cheap to fuel, that 100% torque at 0 RPM for great acceleration, supercharging, no stinky gas, no oil changes, no noise, no vibration, etc.

At the low-end of the market, the EVs are worse than the competition due to short range, much higher price, charging takes time, etc. Though they do have most of the advantages from the previous paragraph, those advantages are often not enough to outweigh the disadvantages.

“IT’S ALL ABOUT RANGE”. If I could have Replaced My Benze C230 Sedan with an “EV” of the same “performance&Range”…I would Have Done So Years Ago.. Hence The TESLA Model 3 Wait., And If that Doesn’t Pan Out., I Continue the Waiting until something Comparable In an “EV” Hits The markets …..

Spot on! I’ve driven a Leaf for 4 years and low range is the only concern I have.
I’m disappointed in Nissan’s lack of response to the problem. Seems to me they could have improve their battery range by now.

When I look at the quick chargers on plug share I can’t drive across West Virginia or Ohio and there is a giant 180 mile gap south of North Carolina and I can’t really drive across New Jersey without being in range fear.

On top of that no new Chamo quick chargers have shown up in the last three months.

I’m starting to suffer range depression

The reason why high end EV are selling is they keep coming out with one new high end $75,000 dollar EV after another every two weeks it seems like. On top of that outside of GM’s ER which really isn’t a pure EV they keep jacking up the prices for all the new EV’s.

I’m starting to find the world EV’s is starting to get depressing with the lack of quick chargers and crappy range EV’s.

It’s really two important aspects that make the difference…

The first is practicality, which means range. Most high end electrified vehicles deliver this with hybrid drive trains refuelable anywhere. Most of the low end ones are BEVs with sub-100 mile batteries and few places to plug-in.

The second is aspirational values. The high end electrified vehicles are exciting and stylish designs that deliver performance and luxury as opposed to most of the low end EVs that are mere transportation appliances that fail to inspire.

Personally I’m looking forward to seeing some interesting coupes or convertibles with good range at a reasonable price.

Maybe Mr. Musk will re order his priorities and go forward with the model 3 sooner rather than later. I think I’ve contracted rheumatism from all the salivation around me, concerning the model 3 Tesla.

Well, you’d better stay hydrated and have health insurance, because I’m pretty sure that we’ll all be salivating until the first MIII deliveries in, probably, Q2-Q3 of 2018.