Sales Of BMW i8 Pegged At 500 Units In US For 2014


BMW i8

BMW i8

2015 BMW i8

2015 BMW i8

BMW CEO of BMW of North America, Ludwig Willisch, has put a US sales target on the BMW i8 for 2014.

According to Willisch, sales of the limited production BMW i8 will be less than 500 in the US in 2014.

Perhaps the low sales volume in the US can be contributed to the late launch, which is now reportedly set for August in the US, or maybe it’s the $135,925 price tag that will limit sales.

For the record, the BMW i8 was initially set to launch in the US in Spring 2014.  It’s now looking like it will be August before first sales of the i8 commence in the States.

Source: Automotive News

Category: BMW

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8 responses to "Sales Of BMW i8 Pegged At 500 Units In US For 2014"
  1. Brandon says:

    Can’t wait to start seeing these on the road!

  2. ModernMarvelFan says:

    Can’t afford it. (well, I could if I don’t have mortgage anymore)

    I would love to have one though…

  3. Anon says:

    Will 500 sales cover the R&D costs of those nifty LAZER Beam headlights? 😉

    1. GeorgeS says:

      How many times do I have to tell you guys.

      The I8 is just an i3 motor assy up front and a hot turbo 3 in the back.

      Probably zero R&D as they used existing components..

      1. MTN Ranger says:

        Or you could look at like the i8 is paying for the i3’s development costs.

        1. Anon says:

          If that’s true, the base i3 seems notebly overpriced when it only has Nissan Leaf range. And the utilization of the REx varies greatly, depending what country you purchase it in.

          Speaking of REx, if gas tanks were like penises, I would point and laugh at it. And I hate gas tanks.

          It will be interesting to see how long BMW can keep up demand for the i3.

  4. David Murray says:

    500 sales, huh? So it will outsell the ELR by the sound of it.

    1. Anon says:

      Ah. I love the sound of gauntlets smacking across the face of GM in the morning.

      I say… Good show, ‘ol bean!