Rivian R1T Electric Pickup Truck Shocks World In LA Debut [UPDATE]


The all-new Rivian R1T electric pickup truck will be in a class of its own.

***UPDATE: Live images of the Rivian R1t electric truck added below.

Several years ago, Rivian Founder and CEO RJ Scaringe initiated a plan to bring a vehicle lineup to market that has never been executed before. After years of research, planning, and development, the R1T electric pickup truck will be unveiled as the first entrant in the realization of Scaringe’s dream. Many have long-awaited Rivian’s launch and assumed the vehicle would be easily comparable to today’s trucks — aside from the fact that it’s 100-percent electric — but that’s not really the case. In fact, Rivian has gone so far as to create its own unofficial vehicle class in which its R1T fits perfectly: Electric Adventure Vehicles.

Click here to check out Rivian’s 3-row 7-seat all-electric SUV

Scaringe begins:

I started Rivian to deliver products that the world didn’t already have – to redefine expectations through the application of technology and innovation. Starting with a clean sheet, we have spent years developing the technology to deliver the ideal vehicle for active customers. This means having great driving dynamics on any surface on- or off-road, providing cargo solutions to easily storing any type of gear whether it’s a surf board or a fishing rod and, very importantly, being capable of driving long distances on a single charge.

Not only does the R1T offer a sizable, integrated, watertight, covered bed for versatility, it also seats five adult passengers comfortably, has a large front trunk (frunk), and comes with an innovative gear tunnel. In addition, there’s storage beneath the rear-seat floor, as well as beneath the bed floor. The lockable gear tunnel offers a significant amount of cargo capacity for longer items like skis, a snowboard, a tent, a stroller, or even golf clubs. Its door also doubles as a step for accessing the bed or loading items in the bed or on the roof, and it can also be used as a convenient seat for lacing up your boots. The R1T is clearly much more than your average pickup truck when it comes to high-level functionality and innovation.

Head on over to our Forum to discuss the Rivian R1T

While the R1T’s massive amount of versatile storage space impressed us thoroughly, the truck’s performance, capability, and range should work to make it a true winner. It can sprint from zero to 60 mph in 3 seconds or to 100 in 7 seconds. The R1T can also tow a whopping 11,000 pounds. With its largest battery pack, it provides over 400 miles of range (200 of which can be added in 30 minutes via DC fast charging). To top it off, four independent 147kW motors control 3,500 Nm of grounded torque to each wheel and provide a combined output of 14,000 Nm of torque and some 800 horsepower. Mark Vinnels, Executive Director of Engineering and Programs shares:

The beauty and elegance of our quad-motor setup isn’t just about brute power, this architecture provides instantaneous torque with extremely precise control at each wheel, which is completely game-changing from a dynamics perspective both on- and off-road.

The R1T features a rugged, premium interior that covers all bases. It’s durable, comfortable, and highly functional, with surfaces that are nice to look at and easy to clean. VP of Vehicle Design Jeff Hammoud explains:

Although the exterior of the vehicle is what first attracts you, the interior is where you spend the most of your time, so we really focused on creating a transformational space inside our vehicles. The biggest challenge was creating an interior design that delivered a premium experience, while still being comfortable as a space that is heavily used. To do this, we looked outside the automotive industry and took inspiration from contemporary furniture, as well as hiking and outdoor gear, to drive the design.

In terms of the R1T’s exterior design, the images speak for themselves. As you can see, Rivian designed a signature front end that will become immediately recognizable and will make its way into all the automaker’s upcoming vehicles. It features unique, “stadium” style headlights and a daytime running light that wraps around the entire front end of the truck. Similarly, the tail light extends all the way across the rear of the vehicle and also doubles as a charging status indicator.

Other notable R1T features include a highly sophisticated suspension system consisting of a double wishbone front suspension and a multi-link rear suspension. The truck will also have a ride-height adjustable air-suspension and be able to ford water up to one meter deep. Finally, the R1T will offer over-the-air software updates and come equipped with a full hardware suite that’s capable of Level 3 autonomy.

Rivian just provided us with this pricing update:

Pricing starts at $61,500 after Federal Tax credit.  Deliveries of the R1T begin in late 2020. Fully-equipped vehicles with the highest performance level and largest battery pack will enter production first. Our 180 kWh pack (400+ miles range) and 135 kWh pack will be available at launch, with the base variant (230+ miles range) to follow within 12 months of the start of production.

Rivian is now accepting preorders for a refundable deposit of $1,000. More information is available at www.rivian.com

Below is a more detailed look at specifications as provided by Rivian:

*For those eager to learn more about the details, we’ve included Rivian’s press release in its entirety below the following image gallery.

Rivian R1T Live:

16 photos

Rivian R1T

24 photos


Los Angeles CA, November 26, 2018. 8am PST Rivian, an electric vehicle manufacturer, unveiled the first of the world’s first two Electric Adventure Vehicles™ — the all-electric pickup R1TTM which is to be followed by an all-electric SUV – R1STM— during the week of the 2018  LA Auto Show.

The R1T™, a 5-passenger pickup truck, debuted at an event at the Griffith Observatory in Los Angeles on Nov. 26. With class-leading specifications, sophisticated exterior and interior design, and a wide range of features developed to invite all of life’s adventures, Rivian vehicles have been designed to help customers get out and explore the world.

“We’re launching Rivian with two vehicles that reimagine the pickup and SUV segments,” said Rivian Founder and CEO RJ Scaringe. “I started Rivian to deliver products that the world didn’t already have – to redefine expectations through the application of technology and innovation. Starting with a clean sheet, we have spent years developing the technology to deliver the ideal vehicle for active customers. This means having great driving dynamics on any surface on- or off-road, providing cargo solutions to easily storing any type of gear whether it’s a surf board or a fishing rod and, very importantly, being capable of driving long distances on a single charge. From the inside out, Rivian has developed its vehicles with adventurers at the core of every design and engineering decision. The R1T and R1S are the result of all this work and we are excited to finally introduce these products to the world.”

Skateboard Platform

The foundation of the R1T and R1S is Rivian’s skateboard platform, which efficiently packages the battery pack, drive units, suspension, braking and thermal system all below the height of the wheel, providing the packaging space above for occupants and their gear.

Beyond the packaging benefits, this architecture delivers a low center of gravity that supports the vehicle’s agility and stability. Adding to these inertial advantages is a sophisticated suspension architecture with unequal length double wishbone suspension in the front and a multi-link suspension in the rear. The suspension features dynamic roll control and adaptive dampers along with ride-height adjustable air-suspension – allowing the suspension to be adjusted for any condition whether its highway comfort, on-road performance or off-road capability.

Rivian’s quad-motor system delivers 147kW and precise torque control to each wheel, enabling active torque vectoring and maximum performance in every situation, from high-speed cornering to low-speed rock crawling. With 3,500 Nm of grounded torque per wheel (14,000 Nm of torque for the full vehicle), the R1T and R1S can both reach 60 mph in 3 seconds and 100 mph in less than 7 seconds. This powertrain and chassis also enables the R1T’s tow rating of 11,000 pounds.

“The beauty and elegance of our quad-motor setup isn’t just about brute power, this architecture provides instantaneous torque with extremely precise control at each wheel, which is completely game-changing from a dynamics perspective both on- and off-road,” said Executive Director of Engineering and Programs Mark Vinnels.



The R1Tand R1S have been designed to communicate strength and refinement while still inviting customers to get them dirty. Strong proportions and clean, continuous bodylines help the vehicles achieve a modern, inviting stance, while acknowledging the performance and level of technology integrated into the vehicle.

The main bodyline of the R1T, which wraps up and around the cab, not only gives the car a distinctive silhouette, but also highlights the Gear Tunnel™ cutline and accentuates the rear fender flares. The R1T features short overhangs, high ground clearance and aggressive approach and departure angles for a confident and rugged stance, all enabled by Rivian’s unique skateboard platform. A Rivian will be quickly recognized, with its iconic, signature “stadium” headlights and a daytime running light that extends the entire width of the vehicle.


Much like the exterior, Rivian’s interior welcomes occupants into a premium environment that conveys craftsmanship yet invites rugged, daily use. Color and materials play an important role in differentiating Rivian vehicles. Sustainably sourced wood is used throughout the interior and its natural finish contributes to a warm and inviting feel. The most striking use of wood is as a structural element that integrates the main center display and driver cluster, integrating form and function beautifully. In the high-wear areas of the interior, the materials take inspiration from sportswear and active gear, combining durable and innovative materials that can easily be cleaned.

“Although the exterior of the vehicle is what first attracts you, the interior is where you spend the most of your time, so we really focused on creating a transformational space inside our vehicles,” said VP of Vehicle Design Jeff Hammoud. “The biggest challenge was creating an interior design that delivered a premium experience, while still being comfortable as a space that is heavily used. To do this, we looked outside the automotive industry and took inspiration from contemporary furniture, as well as hiking and outdoor gear, to drive the design.”


The R1T leverages the vehicle architecture to deliver more lockable storage than any other vehicle in its class. The 330-liter front trunk is easily accessed for daily use with the hood being fully powered for opening and closing.

The R1T’s lockable Gear Tunnel aft of the cab, which extends from one side of the vehicle to the other, provides more than 350 liters of space for hauling gear of any size, whether it be snowboards, golf bags or strollers. The gear tunnel doors also act as steps for loading items into the bed or on the roof, as well as seats perfect for lacing up hiking boots. The R1T has a watertight, integrated tonneau cover for the bed and in the rear beneath the bed floor is a 200-liter sealed bin that can also be used to store a full-size spare tire. The bed features three 110-volt outlets with more 400 watts available at each.

As part of a Gear GuardTM feature, the bed also has two integrated locking cables to safely secure bicycle frames and other gear to the bed. As part of this feature, any gear stored in the bed is also monitored by a bed camera and alerts owners should the bed be entered or items removed.

Rivian has developed a racking system that utilizes telescoping racks with easy-to-use mounts that quickly attach to the roof as well as the bed rails and bed floor of the R1T. The racks have been developed to be integrated with a range of accessories including tents, travel containers and bike/ski racks. When not in use, racks can easily be stored in the front trunk of both vehicles.


Rivian’s energy-dense battery module and pack were developed with the most demanding journeys in mind — incorporating tough underbody protection and an advanced cooling system to give occupants the confidence to go further, regardless of terrain or temperature. Adaptive control algorithms learn driver behavior, optimizing user-specific battery management for maximizing battery life, reliability and second-life reusability. Three battery sizes are planned with the 180 kWh and 135 kWh available at launch and a 105 kWh being made available within six months of launch.

The battery is designed for fast charging with charging rates of up to 160kW. This enables approximately 200 miles of range to be added in 30 minutes of charging. In addition to DC fast-charging, an 11kW onboard charger facilitates rapid charging at a Level 2 charger.

Connectivity and Digital Experience

Rivian has developed its connected car platform from a clean sheet to allow full control and flexibility over the vehicle hardware, software and user experience. The system operates on a high-speed Ethernet backbone that enables robust security. This platform supports granular over-the-air updates of vehicle software to add features and functions and improve performance. All Rivian vehicles connect to a cloud-ecosystem for data exchange and processing, enabling machine learning and data science services. The digital experience extends beyond the vehicle into the cloud ecosystem and mobile/web applications and provides a consistent and seamless interface for vehicle status and control. Maps, music, navigation and several on-brand features complete the digital experience. The digital user interface strongly reflects adventure, outdoors and exploration – the experience is immersive and natural whether it’s being used in a connected urban setting or well off the beaten path.


The R1T will launch with a robust hardware suite with multiple modalities including  camera, lidar, radar, ultrasonic and a high precision GPS coupled with high definition maps. This hardware enables “Level 3” (hands-off wheel and eyes off road) autonomy for highway operation. Beyond the highway Level 3, the vehicle will have a range of self-driving features focused on enabling active lifestyles.


Rivian’s safety systems and body-structure design are targeted to deliver IIHS Top Safety Pick Plus and NHTSA 5-Star ratings. Safety features include 8 airbags for occupant protection and reinforcements of the skateboard platform to protect the battery.  Both models will be offered with a full complement of active safety systems as well, enabled by Rivian’s suite of self-driving sensors.

About Rivian

Rivian is developing vehicles, technology and services that inspire people to get out and explore the world. Whether it’s a family camping trip or a weekend away, Rivian is focused on providing the ultimate platform for experiencing life’s adventures. Rivian has development centers in Plymouth, MI, San Jose, CA, Irvine, CA, and London, UK.  In addition to our development locations, the company has a modern, 2.6 million square foot manufacturing plant in Normal, IL. Core to delivering Rivian’s vision is a team of 600 passionate people working in close collaboration to deliver a set of products that electrify adventure.

Deliveries of the R1T begin in late 2020 and the R1S begin at the start of 2021. Pre-orders and more information are available at www.rivian.com.

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432 Comments on "Rivian R1T Electric Pickup Truck Shocks World In LA Debut [UPDATE]"

newest oldest most voted

Why why why did they have to put weird looking headlights on this otherwise really nice looking truck? Seriously, everything about this truck looks great, except for those headlights.


I think the looks will grow on me, great specs and unique styling.


If they’d just push them to the sides a bit, then it might help. They just look off in the position they are in.

Al D

What were they thinking with that awful headlight design? I’d have also come up with a better taillight design that left the middle of the tailgate bare except for a badge. No need to get too far beyond a conventional design. The rest of the truck looks nice, though. Tesla designed its sedans smartly. but screwed up on the Model X design with those stupid falcon wing doors. I’d have dismissed that door design right away.

Joe Martin

The Falcon Wing doors give you the benefits of sliding minivan doors while allowing you to call the vehicle an SUV.


Should have just done sliding doors.


I don’t know why people keep suggesting this.

A sliding door only gives an opening as wide as the track length. Where is there room to put a track that long on the X? It would either have much smaller doors or be a much longer car.

The primary goal of the falcon doors is to make a huge opening, allowing easy access to the third row. You can make the case that such a goal wasn’t worth the drawbacks, but a similar sized sliding door couldn’t happen, and a regular door would need the hinge moved forward and be smaller too.


“A sliding door only gives an opening as wide as the track length… a similar sized sliding door couldn’t happen…”

Fortunately, some engineers can think outside that box.

comment image

I would love to see Tesla make a different version of the Model X, with sliding doors.

Ron Swanson's Mustache

Nice dorkmobile you’ve got pictured there.

Anti-Lord Kelvin

Five years ago I was to buy one of these Ford B, but I actually tried it during one afternoon and going into the rear seats, and more specially to going out, was really plainly, not practical at all, and I’m a young person, now imagine with old people…


This one looks like Model Y.


And provide weather protection.


A vehicle that cannot accommodate a proper roof rack cannot be called and SUV.


I’m still torn on those Falcon wing doors. The kid in me says they are damn cool! But the pragmatic adult in me says…ugh…look cool but are impractical, hard to build, will break down eventually, etc.

They still make sense in a way to make the Model X an exotic vehicle that turns heads. But they had better not be on the Model Y.


Talk to adult parents that have kids and MX. They will not go back to regular cars. The doors provide protection from the weather, and easy to work car seats, etc.


Impractical and cool often go together. Few exotic vehicles are practical and owning them is rarely pragmatic.

You only live once.

john Doe

For a minivan type of car, like model X – they could have used sliding doors. They are cheap, proven, can open close to other vehicles and does not need sensors to prevent them from hitting the ceiling of a garage, they give superior access to the cabin, they are easy to automate. It would also be possible to fit a ski box on the car (I know this has been a drawback for many (potential) customers in Norway. Just as the tow bar was a HUGE advantage compared to other EVs.
Sliding doors would of course put it in a “soccer mom” electro racer category – that would probably hurt sales.
They have clearly tried to disguise the apperence, and there is some kind of cool factor with the falcon wing doors.
They clearly learned a lot developing them, that they can use in other cars. The skills and technology learned does not only apply to falcon wing doors.
Model Y will for sure come with cheaper doors. Easy to manufacture, well proven and cheap – so they can make hundreds of thousands.

Anti-Lord Kelvin

To be as successful as the Model 3, the Y needs to have regular doors. Now, as, some 5 to 6 five years from now the Y should became my next car, if, by any miracle, in the meantime Tesla decides to do another version of the Y with Falcon Wing Doors, I would buy it in a blink of an eye!


I think Elon himself call the falcon door “ubris” that would have been nice to avoid, at least in the initial rollout.

Anti-Lord Kelvin

Two months ago, there was a black Model X parked in a very peaceful street perpendicular to the commercial main street of my small home town in central Portugal. Then, a woman was coming up from the main street with her young child (a boy with some 10 to 12 years, it seemed), when the boy came to around the Model X trying to see the interior and didn’t want to go away. Then his mum said ” What? Again? Can’t you let this car alone?!” So, from this sentence, I understood that it wasn’t the first time they passed through this street in this afternoon and that the boy went around the Model X. Then, the answer of the young boy was priceless to hear: “But mum, with its doors and the interior, it’s the coolest car in the world. A truly electric spaceship”.
Made me remember that when I was 12, my poster car in my room was a Lamborghini Countach! Times have changed, for most of the younger, their dream cars are not any more Porsche or BMW cars, but Tesla cars…


That’s cool – thanks for sharing!

John Doe

Aftermarket product will probably handle that problem – if they sell enough.
Given the specs, they should have a hit here.. unless it’s crazy expensive.


95k for a midsize is pretty crazy expensive. It’s double the cost of the top of the range Tacoma TRD Pro for example. That said they presumably know that and are going with the luxury market.


True, but for that money, you get a sweet vehicle that gets over 400 miles of range despite the terrible aerodynamics. You’re paying for the 180kWh pack, and getting unprecedented range for such a large, blocky vehicle.

John Doe

95K IS crazy expensive for sure. It will automatically be a low volume vehicle. But it may be a smart choise, at a small scale operation is a lot less expensive – then to go into high volume production from day one.
Should have made the headlights look like the Rivian logo – if they wanted to stand out in the crowd. . or incorporate the Rivian logo inside a more normal looking outer headlight.

If they succeed, and they have another model coming soon AND they both sell OK, AND they have a 40-50K model coming after that.. they may have a chanse.
A lot of huge companies will have several EVs ready by the release day of this truck. Non of them will have a truck I think – so they can use that to offer a product with no electrical competition. Specs looks solid, for it’s main customer group. I don’t see a customer buying this 95K truck to do that much work with it.


How is $95 K expensive? Their prices are very low, not high, you get advanced auto pilot capabilities unavailable with Tesla.


They’re expensive compared to an ICE equivalent vehicle. It’s not expensive for an EV per se, or for the kind of vehicle it actually is (as mentioned by others it’s more likely to cater towards the luxury SUV crowd – at the higher end of the price tag anyway).

I agree with you John D. I wish them all the best and hope something like this is released, with a longer bed, for a lower price in the near future.


$95K for the midsize and $120K for the LR? Pretty inexpensive compare to the X,I’m sure they’sd sell quite a few at those prices,and very advanced AP,perhaps they mean to charge more?Very exciting vehicles, the headlight will grow on people.

Yves Laurin

Probably to distinguish themself from others, when you see a BMW, you know it’s a BMW, whenyou see a GM … you know it’s not a BMW 🙂


Which others?


Yeah, I had the same reaction. The Specs are GREAT. The price is reasonable (especially for those specs).

But that design? Ugh. I’m sorry but for the Truck market they should probably make it look as bland & “normal truck”-ish as possible.


They are not going after the traditional truck crowd, but the high end luxury tech-bro 6figure salary crowd that likes to portray a rugged outdoorsy persona.


I think it’s great to see an EV startup not afraid to eschew tradition and put different-looking headlights on its SUT. Hopefully that distinctive look for the LED headlights — a design which I think is practical rather than ornamental — will help it stand out in the market, rather than being offputting to potential buyers.

Lord Helmut

Tesla headlights are the ONE thing the IIHS doesn’t like so naturally, Rivian came up with these cool Tron-like headlights that IIHS might actually approve of.

John Doe

The horizontal lights are all good – but the weird looking vertical once.. they should probably have been replace by a more normal looking one. . or incorporate the Rivian logo in the headlight. Should be easy enough with modern LED headlights.


Agreed. The headlights make it look like a toy.

Ron Swanson's Mustache

Those headlights are super rad!

P Roppo

There’s one in every crowd…


I agree. That is the #1 thing that bothered me as well. Looked at that and thought, “humm….not sure if I want to drive something that has these weird headlights”.


The more I look at them, the more I agree. Those headlights are very odd, actually ugly, and could potentially hurt sales.

Morten Tefre

Replying to myself, the headlights are kind of growing on me now. Maybe not elegant but certainly futuristic. And fashion and taste always seem to change course over time, so what the heck. Go Rivian!


Prolly to Shock FORD out of it’s do-nothing attitude?


I thought this as well when I first saw it. Its starting to grow on me though, as it seems it has for other people too. I think EVs are going to start pushing new styles, which may seem strange now, but at some point wont seem out of place.


You mean like the original LEAF pushed a new style?… 😛

P Roppo

Reminds me of Studabaker.

Ron Swanson's Mustache

Those headlights are fantastic! I love the texture that you can see in the closeup photos.

Steven J Firth

I love the headlights! They set the vehicle apart from you palloi of other vehicles and remind me of the bumper overriders that we used to have.

Art Vandelay

Very impressive, but why did they make it ugly?


I also don’t like the external look. It reminds me of the designs of 5 / 10 years old EV concept cars.

Art Vandelay

Sure Daddy

Get Real

Breitbart troll.


They had a board meeting about this topic. The “make it ugly” motion won by a very slim margin.

Jokes aside, we all know perfectly well that looks are subjective. Rivian doesn’t need everyone to like the design. They just need (let’s say) every 5th person to love it. If you read the comments here, you see that a significant percentage of people like it. Distinct look also helps to distinguish them from the crowd.


If only every fifth person can stand the looks, that means they have cut their potential market by five…


Color me skeptical they will get 230 miles of range on the highway at least out of 105 kWh. But, I would love to be proven wrong and wish them well.

Your Dad

You are doing something wrong if highway range is the most important thing on a pickup truck.


Well, if it’s an off-road and camping vehicle, range becomes extremely important.


I would hope they will follow a Tesla example, but for the outdoors adventurers, and build charging stations near where people want to go to play. Ski/bike resorts, beaches, mountain trail heads, National and State Parks, etc.


Lot’s of campgrounds with 240 volt 50 amp outlets. That’s generally fast enough for me.


The sort of people this truck is “aimed” at don’t generally stay in big RV parks. They’ll be on a beach somewhere, or in the middle of Grand Staircase Escalante, with the local toilet being either a long drop or a bag…


Or they’ll be taking the kids too soccer practice.


It’s extremely important, especially when looking at that sort of range. For any off road capable vehicle you still need to get to the location you’re off roading for starters. Then if you’re overlanding off road a significant distance you need to consider range requirements there as well (and something like half the highway efficiency is a safe sort of bet for an ICE, not sure if it’s the same penalty with electric as transmission gearing doesn’t come in to play as much.)

With the 180kWh pack available range will be in the same ballpark as the ICE versions, so not much of an issue there, if you can afford the extra $20k,

230 miles seems about right for the kind of vehicle it is though. It’s around two thirds of the range of the X, which for an inherently less efficient machine (i.e. because of the shape) is pretty good.


You must not have a working ranch.


The datasheet has the usual problem: No mention about the testing cycle for the range. They probably picked the one that gives the highest number, not the one that is closest to realistic driving. Everybody does that and publications do not care to ask them to disclose their metrics.


As an S owner, I think this is feasible if the air suspension lowers and the tires don’t add too much rolling resistance. A 100 kWh S gets 330 miles or so and an X around 290 miles. This truck with a 105 kWh pack should be able to get more than 200 miles and 230 sounds achievable.


Meh…it is possible. Model 3 gets more than that with far less. Yes, the aerodynamics of this are terrible, the testing regimes are actually done at relatively low speeds. So it could get that rating with the EPA rating but real live may be much lower when driving at 70 mph.

Robert Weekley

Well, on long Ontario to Florida Road Trips, I frequently get passed 2-3 times along the way, by specific Pickup & Boat Combo’s, since I am set on Cruise Cintrol, at 65 or whatever the posted speed is, and the Pickup/Boat Combos are Hauling at 80! They pass, need gas, pull off and fill (wherin I keep going on by), and jump back on the road Hauling along at 80 again, and pass me again! Like I said, this often happens 2 or 3 times, over a days driving, including if I take a Meal Stop!

Micke Larsson

In the text it says 11 000 pounds and in the spec. sheet 5 000 kg.

Your Dad

Lol this makes Model X look pretty pathetic 😀


The Model X for all intents and purposes is a decent looking mini-van and this truck is … well … a truck. Apples and oranges.


I see some comments which make a certain Tesla basher here look pretty pathetic. 🙄


You have to remember that the X was never intended as an offroad vehicle. It was shamelessly promoted as the soccer mom vehicle. It was all through Musk’s interviews and Tesla’s early promotional literature. Musk set out to build a roomier, more accessable Q7 with acceleration to beat a 911. And, that’s exactly what they did.

Having followed Tesla closely since 2008, I never had the impression that the X would have any sort of truck-like abilities, whether in offroading or long-range hauling. It’s a suburban family vehicle, plain and simple.


Well said! The Rivian RT1 is aimed a very different market than the Tesla Model X.

One of the ways Rivian is showing it’s a smartly run company is by not competing for the same market segments as Tesla is currently serving.



My thought on the 2018 Leaf is that Nissan did the same thing: get outta the way of the 3 freight train by making it cheaper at all costs. I doubt the 60kWh will do well at $36k when the 3 hits $40k in <6 months.

The Y is going to ravage cars like the IPace, EQC, iX3, etc. I guess it doesn't matter to those automakers, but Rivian chose its target audience well.

Get Real

You mean as pathetic as your drooling crap comments you keep posting here?


Yeah, the same way a main battle tank makes any car look “pathetic”… Let’s all drive MBTs!

Micke Larsson

What are normal prices for pickup trucks in the US? Would love it if someone familiar with the matter would give some examples.


They can range anywhere from $28-60k, depending on what you get. Most seem to average around $48k though.


More than the price, it makes gas trucks look Obsolete.
Literally Obsolete.
This will be a shock to the industry.


Rex, not yet. Too expensive, with too little workability ( too small cargo and tow ). But, like MS, good start.


I don’t understand the downvotes here. This truck is fantastic for suburbanites hauling bags of mulch from the store, but it’s too expensive for country folk and not functional for people who do work. I believe that it’s a great start and want it to succeed, because it’s the only way that we’re going to get the big guys to put some effort in.

F150 Brian

Me either. This is a great start with decent penetration potential.
In a couple years, they can add a 7′ box version and push much further into the market.


Average pickup MSRP is $45k.

I know a few coworkers that spent $65k on trucks. This is within the ballpark for the specs it’s offering.


Another insight into the US truck market is the used truck market for older trucks with similar towing capacities, and a fraction of the power.

A 10-15 year old Duramax diesel with 120K-150K miles in good shape can easily go for $20K+ these days. Used truck prices are pushing up new truck prices, and vice-versa.


Presumably that’s why all the used Canadian trucks are going south. Up here something like that would be lucky to get $10-15k (Canadian).


You can get an F-150 Platinum with all the bells and whistles, Fx4 package, max towing package, 4-door, 6.5′ bed, etc., for just under $69k, but that’s pretty much as far as trucks go in the US.


Or an F150 Raptor. They go even higher in price.


Forgot about checking the Raptor variants… duh…


For some strange reason, I couldn’t price out a Raptor on Ford’s website when I just tried?? Not sure why.


The 2019’s top out at around $80k and they generally sell for MSRP, at least in the US.

Søren Jessing

I don’t get that datasheet. The curb weight is 2670 kg for all three options, no matter if the battery is 105 kWh or 180 kWh.

That seems not accurate, as the difference of 75 kWh is probably 400 kg or more, so which one is 2670 kg?

Leaving only 800 kg load capacity is not much for a pickup truck.


I read that chart as the middle battery option is 2670 kg. No mentioning about weight of the smaller or larger battery vehicles.


At a guess the larger battery will be around the 3000kg mark, leaving it with around 580kg of payload (or around 1300lb). The latter is a little on the light side for a full size, but it’s not far off (a fully loaded full size will have around 1500lb of payload, whereas a mid level will have around 1700-1900lb.

It’s got the payload of a full size, in a midsize package due to the increased GVWR, which is a bit more than the older Full size half ton trucks had (newer ones have a GVWR of around 300kg less, unless you get the HD Payload packages).


— edit

Ouch. I would have thought better. I commented earlier before reading the specs. I really did expect more out of this.


Seriously, windbourne? What on earth led you to believe that Rivian was coming out with something to compete with an F350??? You have some very unrealistic expectations of not only the company, but also the technology.

Deckard Cain

Holy crap, this is an amazing vehicle.


it is 5,000 kg tow rating (11,000 lb).


Go Rivian! Wishing them much success.

Joshua Burstyn

For sure. Looks great. Rivian, do you want a soon-to-be-shuttered factory in Oshawa? It currently builds trucks and the workers there would love to help. 🙂


I doubt that gm, Ford, or chrsyler will sell any plants to Tesla or rivian, but will likely sell 1 to a Chinese company with 3-5 years.


Well, I agree with you, not because they wouldn’t sell to Tesla or Rivian, because Tesla and Rivian have no interest. They will sell to whoever offers money.


You think that Tesla has no interest in another GF in America? U are dead wrong.


Eventually, sure, Tesla will likely buy or build another, probably either in the Detroit area or in the deep South.

But it’s not part of Tesla’s current plans.

Robert Weekley

Oshawa, Ontario may come up for Sale in just over a year, after they Close that one! “No More Camaro’s For You!”


They already have a factory.


Sounds impressive. I’ll need to see the truck in the metal before passing judgement on the front end styling and interior. I like the profile and rear 3 quarters view though.

Bjørn Vabo

Yes it has a bit weird facia. But the specs points to a solid start from a young company, i wish them well!
The electric pickup disruption is surely coming, hopefully Rivian will be able to mass produce the weichle in a few years
Wonder what specs we can expect from Tesla and others?

Robert Weekley

Well, one thing is for sure, Elon or His Pickup Truck Team of Designers, will definitely be noticing this, and seeing what they can do to make sure they didn’t miss some of the things Rivian sees as winners, for the Tesla Design!

We also don’t know how much feedback they got, in all the various channels, including snail mail, as to Elons request for input for Their PICKUP!

No doubt, the Earliest we will likely see a Tesla Pickup Reveal, is tagged onto the Model Y Reveal, but, I hope they make it a Separate Event, hold it at a suitable place to Demo the Capabilities, and do it in Daylight!


We can expect Tesla to do better with aerodynamics.

But Rivian certainly has made some innovative design choices for this SUT; for example, the pass-thru storage tunnel and the headlights. One area where Tesla is as bad as other auto makers is with its IIHS ratings for headlights. Perhaps Tesla would do well in looking closely at Rivian’s headlight design… contrary to all the negative comments here. Safety is more important than style!

Jerry Dycus

Sorry but it’s not close to the first pickup by over 120yrs. Even more recent E 10s, E Rangers and many other brands. I’m working with a 1990 Solectria E-10 pickup now converting it from lead to lithium.
The first things EVs were used for is delivery pickups. In fact they lasted into and passed WW2.
I do like what Rivian is doing but they are not the first.


How about the first THIS century?


Ugly as sin. Here is my issue with so many EVs, why do they look like they’re trying to hard to scream “Look at me, Im an EV”? Why is it so hard to make something that looks like a normal vehicle inside and out? Lastly I know what the big question is, says 400mi range, whats the range when towing?


Have you seen the recent crop of Ford and GM/Chevy pickups with their “Hey! Look at me, over here, please!??” front ends?
Talk about over compensating😄


Back end of a RAM as well. Why would anyone want RAM on the part of their vehicle they’re probably most likely to get hit?


LOL! That’s why they used to put the “Dodge” name on the tailgate, and the “Ram” name on the dashboard. That way if someone was coming at you from behind, they knew to dodge you, and if you were driving, you knew to ram other cars….. *Evil Grin*

Robert Weekley

The Dodge places a Readable Instruction on the Tailgate, for Semi Drivers, as a Hint, for what to do, when the PU Driver Break Checks the Semi!


Yeah it’s the headlights but besides that it’s solid


That greatly depends on your elevation change. Maybe 650mi+ if all down hill, maybe 360-380 on level ground, and probably less than 200 if going all uphill. If you want something that looks like a boring old gasmobile then be a Luddite and stick with boring old gasmobiles.


With a 400 mile range towing something relatively small (i.e. not the 11,000 lb, but closer to 3,000-5,000) you’re probably looking at max 200 miles if the Model X is anything to go by, a lot less if going up hill a lot.


In a vehicle that is less efficient to begin with, the relative range loss from towing will be smaller.

Your Dad

“Look at me, I’m an ICE!”…why is that better?


Like ice, range will depend on shape of trailer and load. When we hauled a racing sailboat (c-scows), we saw little loss on range ( maybe a 1/10).
But when trailering a tri-hull, we would lose about 1/3. And with an.empty horse trailer, which weighed far less than either boat, we would lose 1/2.

So asking for range means that you do not trailer, as it is a meaningless question.


The things that make it look like a “normal vehicle” – like a grill – are unnecessary on an EV. They’re not trying to scream “I’m an EV”, they’re just designing for what the vehicle IS, rather than trying to throwback to a different technology.

Range when towing, like all liquid-fueled vehicles, will be less, and completely dependent on what you’re towing.


Except that by far the most “screaming” part of this design are the goofy headlights, which have absolutely nothing to do with the power train…


“Why is it so hard to make something that looks like a normal vehicle inside and out?”

My only complaint about the styling here is that it’s too “normal”; too much like a gasmobile. What is considered “normal” is going to change as the EV revolution progresses.

Gosh, Lemuel, why did Ford have to put the engine for the Model T inside a metal box at the front? And who wants rubber tires instead of proper iron buggy tires? Plus, where is the steering tiller? Why don’t they make a normal-looking horseless carriage?

Yeah, Abram, these newfangled motorcars are just a passing fad.


Yeah, they made it look like just like a combustion truck — except for the bits totally unaffected by the power train choice…


When I first saw those headlights I thought I was looking at the rear.

Is “distinctive look” now a euphemism for ugly?

Biggest disappointment is the ~2021 release date.
Workhorse, Bollinger, Tesla, et al won’t be far behind.

Texas Leaf

What about the charging standard? Is going to use CCS? I sure hope they don’t try to build thier own network like Tesla.


Bollinger expressed interest in the Tesla network. Personally I’d like to see CCS and a Tesla supercharging port on both Rivian and Bollinger.


No sense putting on both. A simple adapter does the trick.


I would love to see them use Tesla, bit will likely be CCS.

Al D

“Beyond the packaging benefits, this architecture delivers a low center of gravity that supports the vehicle’s agility and stability. Adding to these inertial advantages is a sophisticated suspension architecture with unequal length double wishbone suspension in the front and a multi-link suspension in the rear.”

How agile can a 7600-pound truck be and what inertial advantages can all that weight possibly offer? Seriously, I do like the idea of an electric pickup that has more storage space than a conventional one. We’ll probably be seeing electric pickups from several major manufacturers in the coming years. If I were in the market for a pickup, I’d wait for one of the big boys to come up with a pickup that makes more sense at a better price. Of course, a solid-state battery would be a major game changer. It wouldn’t take long to recharge your electric pickup and the electric boat you’d be hauling with it.


The one thing that “worries” me regarding this is they (and it’s not just Rivien) have replaced a less reliable drivetrain with less reliable suspension systems.

There’s a reason most pickups and proper off road oriented vehicles have simple suspension (like leafsprings and solid axles). They’re reliable and cheap to maintain/repair. You need to start getting complex with multilink and air to get the same sort of capacity, and all that does is decrease reliability.


The M1A battle tank is quite agile even though it weighs 68 tons.


I have read that it has a tank mode. The high torque with the 4 motors allow the it to turn in place like a tank!


That’s not going to do the tyres much good!


Up front pricing, specs to which Tesla has to play catch-up with their truck offering… We have a winning entry here! Stay afloat, license the Tesla supercharger network, learn how to manufacture in volume, get redundancy in your supply network, and beware the auto dealer lobbying power!
This, undoubtedly, is the biggest nail in the coffin of the Ford F150. Realizing that Workhorse and Bollinger are already in the field, can’t say it’s the first nail.


It does look like a very solid offering, but the F150 has been the top selling vehicle in the US for longer than I’ve been alive. That’s a lot of brand loyalty to overcome!


Agreed. There’s a lot of nails for that coffin, but I do not mind counting each one. Tell all your truck-lovin’ friends about this!


This is more a nail in the coffin of a Tesla PU.


Plenty of room for a Tesla truck; don’t forget their ace: Supercharger network. They also have a lot more money, production capacity, and parts suppliers in place.
What’s new about Ford and GM trucks? I see an auburn pasture filled with abandoned GM and Ford models, including the Ford Bronco.


Love the design besides the headlight plus the bed must be longer but it could be this trim is the shortest


You did read the article where there is a through tunnel, right? Plus just how often do you need the full 8′ ??


Every time I buy a sheet of plywood or sheetrock. Plus 6′ fence boards and 8′ 2×4’s. Pretty much what I have a truck for.


The key question: what’s their timeline to market? We’ve seen promises like this before evaporate before hitting mass-market numbers, or any numbers at all.

Chris O

All startups have a timeline, almost nobody ever actually comes up with a product let alone on time. It’s not easy to start a car company….

Robert Weekley

At least they HAVE a Factory already acquired! Better than just moving dirt around in North Las Vegas!


I’ve seen other articles mention they aim to be producing around 50,000 a year by 2025. That would suggest it’s a pretty low volume vehicle at the moment, but they may also be assuming that their production capacity will be increased by a more in demand SUV?


So, will be manufactured in Normal, IL, and distributed how? Tesla style? So, only in states currently allowing non dealership sales?
How about service?


11k please read

Chris O

…at least the lines if not between them;)

Martin Tesar

All they nay sayers who said this could not be done, well it can be done.
I really enjoy this company proving so many gas hogs wrong. 😁

Chris O

All that’s done so far is a prototype. There is still the small matter of actual mass production to take car of.


But the factory and equipment are already there. They are even subletting stamping capacity til they need all of it for themselves. I think these guys are on a good path to being successful.

I think they have a real solid plan in place to make all this work. It’s refreshing to see a startup without all the drama.

Chris O

A startup without drama would be refreshing but Tesla started with a bargain basement factory too and it yet had an extremely dramatic walk through a decade long valley of death before making some serious profit.

I think starting up a car company is really hard and drama is hard to avoid.


No, Tesla started by contracting with Lotus to build gliders into which they installed an EV powertrain, for Tesla’s first vehicle, the 2008 Roadster.

Rivian appears to already be further along toward being a “real” auto maker than Tesla was in 2008.


As Bunny already pointed, out Rivian already has a full-sized auto assembly plant. That puts them much, much closer to being a real EV maker than all-hat-and-no-cattle wannabes like Lucid or Faraday Future.


According to Loveday, this is essentially the production model. Am I remembering correctly?


Rivian has just sent a huge shockwave through the complacent pickup truck field. Now just wait about six months for Chevy to announce their latest plans for a competing truck about a year beyond Rivian.
Got my popcorn!


If they only now start making plans, it won’t arrive before 2023.


NIce, very nice, I wish they made this in 2004 when we bought or Titan Crew Cab. Unfortunately we retire next year and our new car buying daze are behind us. We are stuck with a Titan and 3 family LEAFs.


In 2004, it would have used NiMH batteries giving less than half the range…


I would love to volunteer road testing this beast from campground to campground towing our camper next year.

Tee pee

Is this unit available in the market, how can we book?


Fuel for a full-size ICE pickup is around $1700 – $2000 per year. Of all the types of vehicles, full-size pickups benefit the most from EV efficiency. Factoring the gasoline savings alone, the Rivian makes sense.

jim stack

QUOTE=Deliveries of the R1T begin in late 2020. They need a few on the road now so people can see the real thing and maybe get a test ride. It sounds too good to be true but just what millions are looking for.


Good start. I have had trucks my whole life and right now have a diesel Colorado. I paid $37k for it (basically loaded). Fuel and maintenance (fuel filter, oil change, DEF) definitely adds up, but I am hoping someone hits the $45k price point in EV trucks so I can finally get into an EV. Maybe if someone does a midsize it will get down to that price range.

Chris O

Looks like a great truck but I don’t see what competitive advantage Rivian brings to the table. It’s my theory that unless a startup has some specific competitive advantage going for it or a very unique product it has little chance to make it in the cut throat car market. Its best chance is if the incumbents keep ignoring the potential of BEV trucks I suppose. GM has already announced it will (but might announce the opposite next week) but I doubt Ford would venture to put all its eggs in the ICE basket for its all important F150 moneymaker, especially after seeing Rivian’s truck. At the very least it will be up against some Tesla truck product if Rivian manages to bring it to market in 2021 and Tesla should have EV production down to an art by then.


The advantage is the Rivian is the first legit all electric full size pickup truck. If the company can attach their name to “EV Truck” like Tesla has to the “EV Car” then I think they have something.

Chris O

If it were available today it would be the first to market with a product like this giving it a few years to settle in before competitors start to make things more difficult. That’s what helped Tesla so much, it was ignored for over a decade before competitors started to realize this wasn’t a fad.

But it’s not available today and it remains to be seen if it’s available by 2021, these projects do tend to run into substantial delays so I don’t think there is going to be much of a head start. Maybe Tesla’s truck will be too different to be a direct competitor but I can see Ford come up with something very similar pretty quick if it feels the time is right.


What matters is competition. Maybe Rivian never hits the market, but the pressure on other companies is there. Someone else mentioned that Ford was rumored to be doing a BHEV F150.


If Fords PHEV F150 offering is available in mid 2020 (start of 2021 F150 model year) and it’s around the price of the Diesel F150, with a decentish range (say 50+ miles) then they will have a winner on their hands for most truck owners.


Why are you so negative about Rivian? Is it just EV startups you despise, or EVs in general?

Your entirely negative comments would be better suited to a “rollling coal” forum than to comments on this article.


Full size? In my opinion a full size truck has a bed bigger that 55″. Beds this small are for people who want a truck but don’t need a truck.


It has the same competitive advantage of any BEV: Very high torque from a standing start; instant response to pressing the “go pedal”; silky smooth, super-quiet ride; lack of noxious, smelly exhaust; and the ability to conveniently charge up with electricity at home, rather than having to drive to a special store which sells gasoline once a week.

The U.S. has a very large light truck market. There is certainly room for both a Tesla pickup and this Rivian SUT, and many other light truck BEV models besides.

Seems to be EV bashing to suggest there isn’t room for both; indeed, many more than just two!


Relax. We are not bashing rivian, or truck. We are questioning the niche they are targeting. That torque is better than F350 diesel, which is expensive ( 60k minimum, well used to be ) to buy and own. As Steven says, they are targeting goat roper types ( what u call suburban cowboy ).

I just thought rivian would make this far more useful from gitgo.


His premise is that there will be serious competition in this space pretty soon, thus making it very hard for a new start-up without something revolutionary that puts them ahead for a long time…

(I don’t quite agree though that they will face major competition soon. They should have a couple of years at least before the market becomes crowded — which might or might not be sufficient for them to establish a strong enough position to withstand future competition…)

(⌐■_■) Trollnonymous

I can get past the Fugly front.

I can charge for Free at work for 2 days and drive the rest of the week without charging.

warren trout

Put clueless Detroit out of business


Well executed and far better than Tesla’s dorkMobile pickup. GM now on death watch.

Robert Weekley

Well, Ford trimming Car Sales, GM stopping Production in Oshawa, Ontario, next December! So, yeah… Lots of changes Happening!


This really is a winner! Don’t have to wait for Tesla’s pick-up. Be interesting to see if it takes the pick-up market by storm as I think it will. Watch out Ford! Nice to see GM shift to commit itself to fully electric, but it will take a couple of years for them to compete with this Rivian R1T. 4 independent motors, one for each wheel is a feature most won’t appreciate until they do serious off-roading with it.


Just had an idea about offroading – put cameras at each wheel and display on the center console so you don’t need to stick your head out the window or have a friend spotting your tire placement.


Absolutely stunning truck, well done Rivian!! Ok with the headlights, makes it unique for the brand and thank goodness they didn’t go with the typical giant truck grille.

Gary Lewellyn

I think on the pickup ought have disappearing foot rails on outside folds under truck when doors open CV lose


The aftermarket builds stuff like that for ICE trucks. That sounds like an aftermarket product.


It isn’t a truck. It is a cruck (car/truck). I have no use for a “truck” with a bed under six feet. I think have a bed that is mostly over the wheels greatly reduces the amount it can haul. Another disappointment in my opinion.


meh. Long bed vs. short bed debate has been going on for well over half a century. There simply is no single answer that will suit everyone’s needs. They have to start somewhere, and then they can build more cab/bed configurations later.


Can you get Weather Tech floor mats for this and some Rhino Liner for bed? I’m ready to buy this! Elon needs me to move a couch to his new vacation home at the factory in Nevada.

(⌐■_■) Trollnonymous

Yes, just tell them you have a Ford Raptor.


Delete you comment, sir. It is factually wrong.


WOW! Now that’s how an EV startup should present its first vehicle!

So many positive things to say about this vehicle, from the three battery sizes to the attractive styling.

I’d describe this vehicle as an SUT (Sport Utility Truck), like the Honda Ridgeline, rather than a pickup, because its 1400 mm (4.59 ft.) bed is shorter than even an “extra-short bed” or “super short bed” pickup, where the bed length is 5.5 ft.

But that’s in no way a criticism of the design choices here. In fact, it may be smart of Rivian to put a shorter-than-a-short-bed cargo bed on it. That will help limit the weight of things being hauled by the SUT, which should limit how much of its EV range will be lost by hauling heavy cargo.

I’m very gratified to see a vehicle which appears to have such a great market potential from Rivian. This may be counting my chickens before they’re hatched, because we haven’t seen any third-party reviews of the SUT, but from the first impression here, it looks like my optimism for this company appears to have been well-founded.

Does Tesla finally have a true rival? Only time will tell, but I hope so!

Go Rivian!

Alan Gillette

I’m not buying the 14,000Nm torque spec….1 Nm (Newton-meter) is equal to 0.737 lb-ft. That equates to 10,326 lb-ft of torque. 10,000 lb-ft of torque??!! Really?

Ron Swanson's Mustache

That gear tunnel looks like it’d be the perfect place to store rifles and shotguns for a trip to the range or field.


What’s the range while towing 11,000lbs?

Also, is that correct? There is a conflict in the spec chart. Left column lists as lbs, but right column shows as kg?

Which is it?


Towing range usually depends more on trailer aerodynamics than weight. Figure 0.75 kWh/mile for smallish trailers (e.g. speedboat) and 1.1-1.3 kWh/mile for large camper trailers and such.


It is when you tow different types of loads that you figure which is more important: aerodynamics or friction. Turns out that a simple greased set of bearings are decent enough, and it is aerodynamics that matter.

Tesla really is an amazing company.


Friction happens between the wheel an the road — and it can be quite significant, when the load is heavy and the speed is not too high.

Toby Self

What is the price point and couldn’t they have made it more rugged looking so more men would be drawn to it’s looks…the range and everything seems good but it definitely needs to be more rugged looking to satisfy the outdoorsmen and blue-collar guys that buy most P/U…


What’s with the ugly headlights these days??? Other than that horendous mistake, everything looks good.

Ron Swanson's Mustache

It feels super weird to be this excited about an EV that isn’t coming from Tesla.


Just when we start to move toward energy efficiency for moving ourselves around everybody gets excited about excessive speed, acceleration and monster trucks!
Every individual has the opportunity today of producing clean renewable electrical energy for their own personal transport but not if we keep chasing this previous mentality, It seems old habits die hard and the electric companies will be all too happy to charge for it just like oil companies have !

James Ratliff

You have got to be there life of the party


Persuading just one gasmobile pickup driver to switch to a BEV SUT like this would save maybe 2-3x as much gasoline from being burned as someone replacing his subcompact economy car with a BEV.

In a perfect world we could convince everyone to live frugally, with a much smaller carbon footprint. But in the real world, we need to look for where switching from gasmobiles to BEVs will actually make the biggest impact on fossil fuel use. The biggest impact per driver is with the biggest and heaviest passenger cars and light trucks, not the smallest.


You said it…”The biggest impact per driver is with the biggest and heaviest passenger cars and light trucks, not the smallest.”
If we take the present attitude toward oversized inefficient vehicles and apply it to EVs what impact will it have on electric consumption? How will it be produced? will it be clean? will we be under the price control of big utilities instead of oil ? How will the extra demand be met ?
The bigger heavier trend makes for less efficiency so we will just be trading oil consumption for another source.
At present I drive an efficient EV and can charge it with a roof array but this monstrosity would require a half acre field array plus longer charge periods.
Tesla has been successful by designing a low aerodynamic lightweight car “like no other” with a large power pack that pounces traditional vehicles.
This efficiency does not scale up for larger heavier non aero trucks without affecting the energy supply needed to run them.

James Ratliff

How far will it pull 5,000 pounds. Can we quit with the cutsy metric units. It’s sold in America for Americans. Make it easily comparable if you want to compete.


We are the only 1st world country left that doesn’t use metric. Even so, metric is infiltrating. When was the last time you saw ICE displacement in cubic inches? It’s all liters now.

My problem was that I was born in 1978, so I have a good feel for how long an inch is, or a mile, or how much a pound is. I have to stop and do the conversions in my mind before I can attempt to picture how long a cm is, for example (2.54 cm/in).

It’s coming. The children of the Millennials will probably be the last to have both sets of units taught in school.


Actually, not just first-world: the US are literally the only country left in the world that hasn’t transitioned, or at least isn’t in the process of actively transitioning to metric.