Rimac Eyes Global Markets
Rimac Automobili is eyeing global growth. The company was started in 2009 by Mate Rimac (now aged 28) in a garage in the town of Sveta Nedelja, Croatia, and has expanded to more than 200 employees today. In a new interview, Rimac talks about his plans, the ones that have been there from day one, and how Rimac’s global focus is paying off.
Currently, the company is hiring new workers and plans to open offices in several countries around the world to serve its customers, which include automakers like Aston Martin or Koenigsegg.
In the interview, Mate Rimac said:
We never thought locally, only globally. It was always clear that Croatia is not a market for our products. Going international from day one was the only way to success. I had a clear vision. … I brought together a top team and headed towards the realisation of my goals.
Along the way, Rimac Automobili not always was lucky with investors. The article mentions that the royal family in Abu Dhabi dropped financial backing offer during developments of Concept_One, because Mate refused to move his company to the Middle East. That forced the company to switch to looking at selling its technology and components to others in the automotive industry, instead of simply on developing and selling cars.
Today, Rimac Automobili is valued at around 70 million euro (about $74 million) and is in a position to become, in Rimac’s words, the “Ferrari of the 21st century.”
Unlike other manufactures in the automotive industry, given the vertical integration, we produce all our components and systems by ourselves, starting from the initial idea, design, engineering and prototype to the finished product,” Rimac said.
So, what’s his recipe for success? There isn’t one, other than that in order to have a chance, you need to try. He said:
You must be willing to sacrifice and invest yourself entirely, in the financial and non-financial sense.