Rhetorical Analysis Of BMW i3 Super Bowl Commercial – Video

MAR 11 2015 BY ELECTRICCARSTV 2

Here’s a rather unique evaluation of BMW’s i3 Super Bowl commercial:

“This is a rhetorical analysis of BMW’s i3 Super Bowl commercial. We discuss the manner in which BMW uses features other than pathos to hook their readers in a multimodal sales pitch.”

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2 Comments on "Rhetorical Analysis Of BMW i3 Super Bowl Commercial – Video"

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Hmmm.. didn’t tell us anything that wasn’t obvious from watching the commercial.

NK. He could have just said it was an effective commercial and I liked it, but then he has to go all Aristotle on us, and analyse it from a rhetorical perspective. Meh…