Renault Not Concerned Over Better Place Bankruptcy; Automaker Says Only 1% of Alliance’s EV Sales Were Linked to Battery Swap Specialist
The recent (okay, it’s not really recent as it’s been almost a year in the making now) collapse of Better Place won’t phase French automaker Renault. Not even a single bit. Well, maybe just a tiny bit.
Gilles Normand, Renault’s Asia-Pacific director, says the automaker’s deal with Better Place represents only a bit more than 1 percent of the Alliance’s total electric vehicle volume. So, losing out on that 1 percent won’t dent the Alliance’s efforts.
In fact, the battery swap-capable Renault Fluence Z.E. has been easily outsold by all of Renault’s other electric vehicles, none of which are swap-capable.
Total electric vehicle sales for Renault: > 25,000
Renault Twizy Sales: Just shy of 10,000
Renault Kangoo Z.E. Sales: > 8,760
Renault Fluence Z.E. Sales: >3,500
Renault Zoe Sales: >2,500
But, you see, the Fluence Z.E. went on sales way back in 2011, so it was never a strong seller. Whereas the Zoe just bust onto the scene and should surpass Fluence Z.E. sales this month or next.
Normand added that “quick drop” technology represented only “an extremely limited part” of the $5.2 billion that the Alliance plans to invest in electric vehicles by 2015.
So, all indications are that losing Better Place won’t impact Renault much, if at all.