Renault EVs – France Versus Rest Of The World
Renault is the only carmaker with four electric models on the market. In theory, this should provide solid diversification of sales.
When we look where Renault is selling its electric cars, it turns out that most of them are sold in France, with other countries each individually having only a tiny share of Renault EV sales.
The ZOE flagship found 56% sales in it home market, or 2,078 registrations from about 3,700 total in the first half of this year.
This makes the ZOE highly dependent on just one country, but even more dependent is the Kangoo Z.E., also produced and mostly sold in France.
Almost 1,350 Kangoo Z.E. were registered in France in the first six month of 2014, while worldwide sales just exceed 2,000. Roughly two thirds of electric Kangoos are sold in home market, as it turns out.
This kind of problem isn’t the case for Fluence Z.E., at least not anymore as less than 100 were delivered this year as this is the end of the road for the electric Fluence, previously highly dependent on Israel and Better Place.
And finally we have Twizy, which always had most diversified market of all the EVs in Renault lineup.
This time France has just 20% share in Twizy sales. Germany is the largest market with 26%. YTD sales amount to 1,133 and from its introduction over 13,000 Twizys were sold.
Since introduction, Renault delivered to Germany 3,488 Twizy, while at the same time in France 3,067. Italy is third with 2,121.
Spain (where Twizy is produced) is fourth overall with 1,187. However, this year Spain fell behind Switzerland (100 in Switzerland and 60 in Spain), which indicates that the south of Europe is not recovering after the economical collapse few years ago and can’t afford too many Twizys. Believe it or not, sales of Twizy in Nordic countries are almost equal to Spain and Portugal!