Renault EV Sales Up 90% Year-Over-Year As ZOE Surges 183% In February

MAR 20 2015 BY MARK KANE 18

Renault’s electric car sales continue to grow year-over-year in 2015 by 72% in January and 90% in February to some 2,330 units through the first two months (2,054 without Twizy).

Year 2015 should bring much stronger results for Renault than 2013 & 2014.

Since 2011, total sales already exceed 57,700 (nearly 43,000 without Twizy).

Renault BEV Sales Worldwide - February 2015

Renault BEV Sales Worldwide – February 2015

ZOE becomes the major model in the Renault lineup with share of over 73% (83% for cars).

In January and February 720 and almost 1,000 ZOEs were sold, which is nearly three times more than in the same months of 2014.

Other models like Kangoo Z.E. and Twizy at best are attracting 100-200 sales a month. For Kangoo Z.E., this mean that YTD sales (338) are falling by one quarter, while for Twizy finally we see growth by a third to 276 YTD.

For Renault it seems that the future of EVs lies in ZOE, as company almost entirely moved from previous stage with sales of mostly Kangoo Z.E., Fluence Z.E. and Twizy to mostly ZOE.

Renault BEV Sales Worldwide - February 2015

Renault BEV Sales Worldwide – February 2015

Categories: Renault, Sales

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18 Comments on "Renault EV Sales Up 90% Year-Over-Year As ZOE Surges 183% In February"

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That is nice, but keep in mind Renault-Nissan’s (plus ATV in Russia and a few other regional brands such as Datsun) in total are over 8 million cars/year:

http://media.renault.com/global/en-gb/alliance/Media/PressRelease.aspx?mediaid=54717&nodeid=&utm_campaign=accreditednewsalert_54718&utm_medium=email&utm_source=media.renault.com&pagetomediaid=/

These are 2013 numbers. Longer-term, Renault-Nissan aims to get into the global top three and move around 10 million or more cars per year.

So while the growth numbers look impressive, the absolute EV sales are still very small.

Again, not to downplay Renault-Nissan’s EV sales (they are the clear global sales leader in EV sales), but just to point out the long road ahead for PHEVs and EVs getting more mainstream.

Seems people like the Zoe more, now that they can buy the battery…

Where? Only UK. Not so in germany… 🙁

And Norway.

I’m not certain the battery-included version has had any sales in the UK yet, it certainly doesn’t explain the figures discussed in this article.

Trevor
Admin: MyRenaultZOE.com

Also note that Tesla has sold with Model S more electric cars (~57k by the end of 2014, well over 60k by now) than Renault including the Twizy.

Now, when you account for the Renault-Nissan Alliance, just the Nissan Leaf adds over 165k units, plus a couple thousand e-NV200s. Together the count rises to around 225k.

Although it’s great news to have “relatively speaking” high EV sales, such comparison isn’t valid due to difference in sales market, and the target consumer.

US is one of the biggest auto market AND EV market, where there’s 0 presence of Renault for a very, very long time.

More importantly, sales price of a Tesla is about several times more than that of a Renault EV (most expensive one).

A valid comparison would be within the same sales region with vehicle of similar price range.

It will be interesting to see what happens when Nissan Gen2 Leaf is selling in same markets as Model 3…

The Zoe is the same class as the clio. Even the style is a lot equal. The zoe has a consistent 2-4% of all clio sales.

Renault is basically a European brand at this point (there are ideas to expand it again globally) and just kne brand of Nissan-Renault.

Counting EV sales, one has to add up Nissan as well, together the alliance sells the most EVs worldwide by a wide margin.

Sooner or later Infiniti (2017-2020) and Datsun (around 2020) will also start selling EVs and PHEVs.

Renault also has a strong presence South America, Africa and Asia, it’s also on sale in Australia. So it is a global brand, but aren’t in North America.

Was a new incentive added?

Not obviously a government one in the UK. Rather, Renault seems to have consistently lowered prices – unofficially (i.e. very high dealer discounts) since about November.

Trevor
MyRenaultZOE.com

It’s still very fresh technology for most consumers…the Toyota Hybrid had small annual sales in the thousands in the beginning. Today well over 6 million hybrids have been sold. The sales will rise…sooner than most think.

Guess offering a subsidy of up to €10,000 for people to replace their old diesels with EVs really worked.

10000€ subsidy is still not applied. It will start next month.