Renault Electric Vehicle Sales Continues To Fall In March

APR 19 2014 BY MARK KANE 21

Renault ZOE

Renault ZOE

Renault continues on the downward sales trend of its electric vehicles and March has not brought any change.

Basically, all of Renault’s electric models are selling less than in previous periods.  Only the recently new ZOE light commercial vehicle does not have a reference point for us to compare to in previous periods.

Globally, Renault EV sales have dropped by more than 40%, both in cars and in Twizys.

It seems that all hope is in Norway, where recently Renault introduced ZOE.

Here is the preliminary data released by the French manufacturer:

Renault EV Sales

Renault EV Sales

Categories: Renault, Sales

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21 Comments on "Renault Electric Vehicle Sales Continues To Fall In March"

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As I predicted…

Why is it taking them so long to offer buying the batteries? And they should drop the prices also… I had high hopes for Zoe, but with theirs currently bussiness model it’s a failure.

A golf car

C’est ne pas vrai. Seule la Twizzy est un glorifié “voiturette de golf”.

two words: Battery Rental

Je ne crois pas, les autres EV ne se vendent pas mieux en Europe, hormis en Norvège ou la Zoé était absente jusqu’à maintenant.
Il faut aussi dire, que la comparaison avec le mois de mars 2013 n’est pas très pertinente. Mars 2013 était exceptionnellement haut, car c’était le début des livraisons clients en France, et la limite pour bénéficier de la prime + 5000€ dans la région Alsace…
Par contre, si on compare aux mois précédant on peut voir une belle progression.
Je rappelle que la Leaf a mis presque trois ans pour voir ses ventes décoller et qu’elle a commencé a bien marcher en France à partir du moment où ils ont proposé la batterie en location.
Je rappelle aussi que le principe de la location de batterie, c’est de proposer un prix d’achat égale ou inférieur au prix qu’un véhicule essence ou diesel équivalant ce qui est réussi, et un coût d’utilisation inférieur ce qui est raté, parce qu’aujourd’hui a cause l’euro fort, le prix des carburants est trop bas en Europe pour que la location de batterie soit concurrentielle et donc le coût d’utilisation, sauf pour les gros rouleurs a + 15000km.

I do not think , other EV does not sell better in Europe , except in Norway and Zoe was missing until now.
It must also be said that the comparison with the month of March 2013 is not very relevant. March 2013 was exceptionally high because it was the beginning of deliveries to customers in France , and the limit to qualify for the bonus + € 5,000 in Alsace …
By cons , if we compare the months before we can see a nice progression.
I recall that the Leaf took almost three years to see its sales take off and she began to walk in France from the time they offered the battery location.
I also remember that the principle of battery leasing is to propose a purchase price equal to or lower than the price a vehicle gasoline or diesel equivalent which is successful, and a lower cost of ownership that is missed , because today due the strong euro , the price of fuel is too low in Europe for rentals battery is competitive and therefore the cost of use, except for the big rollers + has 15000km .

I’m not sure the battery rental is the problem. I think the problem is that the Zoe is too spartan, too much an econobox. Exterior trim is very plain (the chrome window trim of the beautiful Zoe Preview is absent, for example) while color choices are dreadfully boring. There is no sunroof option, much less a glass roof like the Preview had, or a top end stereo. The car simply screams economy at you. Take the interior. Tons of cheap looking light-colored hard plastic, few if any fabrics, and those unfortunate sarcophagus-shaped bucket seats that block all visibility from behind, making an already tight rear space feel claustrophobic. Then there is the mysterious lack of performance. The Leaf does 0-60 mph in less than 10 seconds, the Zoe, with almost the same battery, requires more than 13 seconds. I know it’s zippy at low speeds, but still… Finally, the lack until now of a standard wall plug charging had to have hurt. The Leaf had this from day one. For many travel patterns it’s just a basic thing. Especially on weekends where you would sleep over or do a day trip to some location, perhaps at your in-laws or something.… Read more »

Nah… it’s the battery rental.

(well, of course other things will come into play but many disregard the Zoe even before trying it because of the battery rental)

Apparently so but I don’t understand the reasoning. Why would you want to own a consumable? With the lease Renault has to replace it if the charging capacity degrades. There is also an incentive for Renault to improve the battery reliability over time for old cars since this improves their profitability.

How much would a Zoe cost with the battery included?

I’m thinking this might be cultural. In Europe leases are not as accepted perhaps? In the US tons of people lease the whole car no problem.

1. Since the end of march 2014 there seems to be a home plug charger available (already announced in 2013 on the Frankfurt IAA auto show).
2. I think (I’am dutch) for the european market the Renault is pretty nice car although the beige plastic used inside is not my taste.
3. Yes, the Zoe is slower then the Leaf, but in practice you hardly notice it.
4. I was in the market for an EV and I just bought a 2013 (euro) Leaf (dealer demo car), because I think the battery rental of Zoe is really expensive.
What really put me off was that you have pay 2 euro’s extra every time you fast load (at 40+ kw).
It seems Renault is taking the savings on gas by charging top dollar (uh euro ) for the battery rental.

Zoe LCV just means it is bought by a business for commercial purposes. It must be exactly the same car.

I think it lacks the 3 seats in the back for a much larger cargo area (like more than 1000 liters).

For someone considering buying a zoe, just two things are holding me back:
1. The absence of a DC fast charging option (Chademo or Combo) significantly reduces the number of locations where the care can be recharged.
2. I would be happy to pay 99 euros per month for a 33kw or 44kw battery, but I just can’t live with an effective range of 130km.

But on the other hand, it is the only affordable EV with a powerful 3 phase charger. I can charge at home @ 36% per hour, just like nearly all public charger. And there are lots of 22 kW chargers out there where it can recharge in under an hour. Try that with a LEAF.

Yes, but the Renault Zoe charger’s efficiency ranges from 60% at 2kW to 80% at 43kW, compared to 90-95% for all other EVs.
This makes Zoe worthwhile only in France where electrical energy costs 0.09€/kWh, in most other european countries the energy costs about 0.20-0.25€/kWh

60% @ 2kW? Is there any source?

Whether battery lease is the problem should soon become clear as the similar E-Up offers the option to buy.

If they sell well then Renault will have no option but to reconsider its policy.

Just one or two months of declining sales and they’re preaching hell and doom.

Like greg pointed out, March 2013 was the month when the Zoe was introduced in France and lots of pre-orders were fulfilled.

Don’t overinterpret monthly sales.

Renault sales are nothing like their own projections, and not at viable levels for a multi-billion investment.

It is not over-interpreting to find these figures deeply worrying.