This New Real Estate Scheme Gives Every Home Buyer A Free Tesla

Tesla Model X Destination Charging



Tesla Model S and X (Source: Tesla)


Is the global real estate boom losing steam? Are developers so desperate to move units that they have to give away a luxury sedan to close a sale? Not likely. Then why are sellers of new homes in places like Dubai and Hong Kong offering a brand-new Tesla Model S with each purchase?

Offering some sort of prize or premium with a new home (sometimes a car, sometimes a luxury vacation) is a time-honored tradition in the real estate biz. Like so many similar sales pitches (“If we can’t sell your house, we’ll buy it!”), a little common sense will tell you that it’s a gimmick to make the phone ring, not a transaction that’s ever likely to take place. It’s safe to say that few, if any, of the buyers who respond to these offers will choose to take delivery of a new Tesla (simply negotiating a cash reduction in the sales price would be a much better deal for both buyer and seller).

However, if the recent spate of “free Tesla” come-ons reveals nothing about the real estate market, it reveals something very interesting about Tesla. The American electric car brand has become a universal global symbol for luxury, like gold and diamonds, Champagne and caviar. In the US for many years, the automotive embodiment of affluence was Cadillac. How many books, songs and popular sayings used “Cadillac” as a synonym for luxury? “I bought you a brand-new Ford. You said, ‘I want a Cadillac!’” sang BB King in his 1963 hit How Blue Can You Get?

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Authored by Charles Morris.

Over the years, Cadillac evolved from a symbol of luxury into a symbol of 1950s America, and as pop culture became more international, Mercedes replaced it to a certain extent in its role as an automotive metaphor. Today, with high-tech modernity and rebellion against existing institutions in vogue, Tesla has taken over this linguistic function. A recent article in the Tampa Bay Times, lamenting the fact that grand plans for a replacement for the St Petersburg Pier were looking less grand due to shrinking funds, said, “We want a Tesla, not an Edsel.”


Tesla Model X (Source: Tesla)

Real estate ads that offer a free car, or some other glittering object, simply aim to invoke a universally recognized symbol of wealth and glamor. The real point is not to close a sale, but to associate the property in question with the finer things in life. “The sort of people who live here drive Teslas.”

However, Tesla is not just a symbol of affluence, but of sustainability as well. The latest venture to use the free Tesla spiel to generate headlines is a planned eco-friendly development in Florida.

The Manatee County Commission recently approved plans for Hunters Point Resort and Marina, which will feature small “zero-energy ready” homes. “Hunters Point will be the first entirely ‘zero-energy-ready’ community in Manatee County, where each residence and lodge will produce as much if not more energy than it consumes,” said Marshall Gobuty, founder and principal of developer Pearl Homes.


Pearl Homes’ promotional Tesla Model S (Image: Builder via Pearl Homes)

According to planning documents, Hunters Point will include 86 residences with “500 square feet of living space under air, with 1,450 square feet of total usable space, including spectacular rooftop and exterior decks,” as well as “62 lodge-style properties designed for extended stay rental [with] 800 square feet of interior living space.”

“These are not tiny houses,” said Gobuty. “They are full houses designed for people who don’t want to have a big house and big yard and can be near their boat,” he said.

“Our design allows for natural breezes for cooling and ventilation throughout the residence. This approach further reduces the demands of energy to power air conditioning and fans,” said lead architect Beth McDougal.


A look at the approved Hunters Point Resort and Marina development plans (Image: Amisun)

“Every home will have a solar array, with battery storage, enabling them to achieve zero energy consumption, with the ability to generate excess power,” said Gary Carmack, Pearl Homes’ Vice President.

Each unit will feature an electric car charging station and, so the company says, a brand-new Tesla in the driveway.

Of course, Florida has had many “eco-friendly” developments, and most are environmental abominations – huge houses in sprawling subdivisions, greened up with some extra insulation and perhaps a solar panel here and there. But it seems plain that Hunters Point will be in a different category. For one thing, no one has built a 500-square-foot house in Florida since the 1920s – most new houses being built are at least four times that size. For another, in 2015, Pearl Homes broke ground on Mirabella, a nearby community of 158 LEED Platinum certified homes, which repurposed an abandoned golf course, and has been recognized for its environmental bona fides.


Sized at approximately 500 square feet, the Hunters Point cottages are also built to withstand 200 mph hurricane force winds (Image: Amisun)

The Hunters Point homes will also be constructed to meet LEED Platinum requirements. According to Builder magazine, there are currently only about 1,600 homes built to this level of energy efficiency in the country, and only 47 in Florida.

Only time will tell whether Hunters Point really will turn out to be an entire neighborhood of Tesla drivers (a nightmare for the parking attendants at the community center). However, unlike the energy-gobbling palaces of Dubai and Hong Kong, so far it does sound like something that Elon Musk might be willing to put his stamp of approval on.


Written by: Charles Morris

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

Category: Tesla


12 responses to "This New Real Estate Scheme Gives Every Home Buyer A Free Tesla"
    1. Lamata says:

      Friends, There is no Such Thing As “A Free Lunch”………….lmao…Happy house Hunting!

      1. bro1999 says:

        Perception is reality. 🙂 At least that’s what these companies want you to believe.

        1. Michael Will says:

          But it would be more cost effective to build new homes with proper tesla or level 2 chargers in the garage and a solar roof than to retrofitting it later. In that context the value proposition makes sense.

          Ready for 2018.

    2. Recoil says:

      The best part bro was nobody asked.

  1. Mark C says:

    No such thing as a free lunch. They are burying the car in the mortgage price. With a typical 30 year mortgage you’re financing your new car for 30 years, and unless you put a huge down payment on the home/car, the home loan will be “underwater,” so to speak, the day you buy it.

    And yet, some will think it’s the best thing since sliced bread. Go figure?

    1. John says:

      @Mark C- it’s just a grander presentation of the “free” cell phone. As long as you lock into a 2-3 year fixed contract. I had the same discussion with my aunt a couple months ago when she showed my her new “free” iPhone. I explained to her how Verizon doesn’t give away $800 phones for free, Apple doesn’t cut bro-deals to cell phone companies. The cost is born on her with interest over 2-3 years.

      She heard my spiel and merely walked away.

    2. Lamata says:

      Not Good for Tesla, But, Most will take the discount on the house in lieu of the car , Unless, maybe they need a Car …..New House… New Car , very impressive ! ….lmao

  2. Lamata says:

    With all that water around there ,I wonder if there is a BIG Sink Hole somewhere Under that Subdivision..No Thanks!. There’s something to think about??

  3. SparkEV says:

    I suspect the reason is due to low property value of 500 sq ft home. Most people I know have garage full of stuff, far more than 500 sq ft worth. If any typical family bought this home, they’d need to rent storage space 5 times that to keep all their “junk”.

    Oddly, even retirees seem to have tons of stuff.

  4. Ron M says:

    I like the looks of what I see of the 500 sq.ft house and being basically hurricane proof but how much are they.

  5. DJ says:

    Maybe it’s just me but I don’t think the people who buy “tiny houses” because of their small environmental footprint would be all for driving what is probably the least efficient EV that is currently out there.

    But hey though if you’ve got a 1031 exchange and were in the market for a Tesla anyways it may be a good way to pull some equity out of it tax free 😀

Leave a Reply to Mark C Cancel reply