Rare News: EV Sales Fall In 2013 For Denmark – But BMW i3 Set To Reverse Trends For 2014

JAN 13 2014 BY STAFF 3

Despite Production Of The BMW i3 Being Well Underway In Germany, Danes Are Not Expected To See The Car Until Spring.

Despite Production Of The BMW i3 Being Well Underway In Germany, Danes Are Not Expected To See The Car Until Spring.

Electric Vehicle Sales Fall In 2013” is a title we have not found ourselves writing for any country in 2013 – until now.

This year a total of 647 new electric vehicles were sold in Denmark, 533 to individuals and 114 to fleet and government.  In 2012 just more than 660 were sold (663), for a loss of 2.5%.

The VW e-Up! Arrived In Denmark Late In 2013 And Certainly Help Sales In 2014

The VW e-Up! Arrived In Denmark Late In 2013 And Certainly Help Sales In 2014

To say that Denmark was unfriendly to cars would be an understatement as a 180% tax (105% on first 65,900 DKK) along with the 25% VAT charge + yearly road tax on new car ownership makes new car ownership a challenge to most Danes.

However the winds of change are blowing as about 100 were sold in December, and 2014 will certainly show a dramatically improved result, helped by the fact that all electric vehicles are now exempt from that 180% tax and yearly fee.

Well, that and the fact that the BMW i3 arrives; early reports have more than 1,000 orders already logged for the car.  The i3 is expected to arrive in May of this year.

Other cars entering the market (or just entering) in 2014 are the Nissan e-NV200 electric utility van, the VW e-Up! and the smart ED.

2013 Sales In Demark:

  1. Nissan LEAF- 211
  2. Tesla Model S – 112
  3. Renault Zoe – 92
  4. Renault Fluence ZE – 38
  5. VW e-Up! – 30
Renault Zoe Sales Were Far Below Expectation For 2013, But The Company Is Committed To Selling The Car In Denmark

Renault Zoe Sales Were Far Below Expectation For 2013, But The Company Is Committed To Selling The Car In Denmark

Of note:  In Denmark the Nissan LEAF is marketed more as a fleet car and makes up the majority of non-public sales, whereas the Zoe from ‘sister’ company Renault is marketed strictly to the public.

An article on sales by FDM notes that Renault at made a concerted effort to break into the Danish market, and selling less than 100 units was a fairly big disappointment.

“We are certainly not satisfied”, says press manager at Renault in Denmark, Søren Hyltoft.  Mr. Hyltoft also stressed a renewed effort to sell the Zoe in Denmark.

Given the Zoe’s favorable reviews my the media across Europe, we imagine that a price reduction is in order – as well as offers to buy the car complete without battery rental.

For those US readers who perhaps are interested in how GM’s Voltec offerings do in Denmark, 7 Opel Amperas were sold there in 2013.

Hat tip to Anders!

Categories: Nissan, Renault, Smart, Tesla, Volkswagen

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3 Comments on "Rare News: EV Sales Fall In 2013 For Denmark – But BMW i3 Set To Reverse Trends For 2014"

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The tax break alone could mean big numbers there this year!

It’s the Better Place fallout… Denmark was BP’s #2 pilot site after Israel. The Fluence ZE sold almost 200 units there in 2012, down to 38 units this year. These #s alone account for far more than the 2012-to-2013 overall drop.
http://ev-sales.blogspot.com/2014/01/denmark-december-2013.html

See also the psychological effect of Better Place’s collapse on EV’s image in Denmark, here: http://www.plugincars.com/better-place-pulled-down-israel-and-denmark-electric-car-market-say-local-drivers-129094.html

IMHO, they should recover in 2014. Esp. with all those exciting new German models and the Tesla Model S.

Well, actually the mentioned registration fee hasn’t been added to EVs in Denmark for some years now. The news, really, is that it’s been extend to 2015.

The ICE micro car market has boomed in Denmark. Cars like up!, citigo, 207 has flooded the danish highways. The main reason for this, is the low ground price of the cars, which means less registration fee (since the high fee of 180 % only applies to prices higher than around 70.000 DKK or so).

This basically mean there’s a price gap between an micro ICE and EV of around 100.000 DKK, even though the EV omits the registration fee. The total cost of ownership should convince people to choose EVs, but the difference isn’t big enough and people mostly react to the here and now payment.

In Norway the micro car hasn’t boomed (due to different tax structures), which means the price gap isn’t so big between an EV and an ICE. This means that small economic benefits like free ferry rides tilts the balance to the EVs side.