Rare News: EV Sales Fall In 2013 For Denmark – But BMW i3 Set To Reverse Trends For 2014
“Electric Vehicle Sales Fall In 2013” is a title we have not found ourselves writing for any country in 2013 – until now.
This year a total of 647 new electric vehicles were sold in Denmark, 533 to individuals and 114 to fleet and government. In 2012 just more than 660 were sold (663), for a loss of 2.5%.
To say that Denmark was unfriendly to cars would be an understatement as a 180% tax (105% on first 65,900 DKK) along with the 25% VAT charge + yearly road tax on new car ownership makes new car ownership a challenge to most Danes.
However the winds of change are blowing as about 100 were sold in December, and 2014 will certainly show a dramatically improved result, helped by the fact that all electric vehicles are now exempt from that 180% tax and yearly fee.
Well, that and the fact that the BMW i3 arrives; early reports have more than 1,000 orders already logged for the car. The i3 is expected to arrive in May of this year.
Other cars entering the market (or just entering) in 2014 are the Nissan e-NV200 electric utility van, the VW e-Up! and the smart ED.
2013 Sales In Demark:
- Nissan LEAF- 211
- Tesla Model S – 112
- Renault Zoe – 92
- Renault Fluence ZE – 38
- VW e-Up! – 30
Of note: In Denmark the Nissan LEAF is marketed more as a fleet car and makes up the majority of non-public sales, whereas the Zoe from ‘sister’ company Renault is marketed strictly to the public.
An article on sales by FDM notes that Renault at made a concerted effort to break into the Danish market, and selling less than 100 units was a fairly big disappointment.
“We are certainly not satisfied”, says press manager at Renault in Denmark, Søren Hyltoft. Mr. Hyltoft also stressed a renewed effort to sell the Zoe in Denmark.
Given the Zoe’s favorable reviews my the media across Europe, we imagine that a price reduction is in order – as well as offers to buy the car complete without battery rental.
For those US readers who perhaps are interested in how GM’s Voltec offerings do in Denmark, 7 Opel Amperas were sold there in 2013.
Hat tip to Anders!