Qoros To Focus On Electric Cars
According to Autocar, Chinese-Israeli carmaker Qoros is struggling, and the prescription for better sales are electric and autonomous cars.
Two new divisions – first New Energy Vehicles and second Mobility were established.
Whether it will help we don’t know, but Qoros presented a plug-in hybrid concept at the Shanghai Auto Show last year and signed a deal with LG Chem for lithium-ion batteries.
Qoros changed its CEO too – Phil Murtaugh, who we remember as CEO of CODA. The new transitional CEO is Qoros chairman Anning Chen.
The problem with EVs and autonomous driving technologies is that a company needs high investments and lots time to develop EVs, which is doubly difficult when sales of the current lineup flop:
“Qoros also revealed that that its sales performance with its three-model Qoros 3 line-up has been very poor, with a ‘run rate’ of just 2000 vehicles per month in December 2015.
Even with the well-received Qoros 5 SUV about to go on sale, it is clear that the new brand has not made a sales breakthrough in the Chinese market.”