Pure Electric Vehicle Sales In Norway 2013

Nissan Leaf in Norway


The year 2013 has come to an end and now it’s time to sum up the sales results and look at how the world’s largest markets have developed.

Norway will go first, but without PHEV data, because their numbers are relatively small due to incentives that strongly favor EVs.

In 2013, we saw 7,882 new passenger electric cars registered in Norway, which is twice as many as in 2012 when only 3,950 were registered.  The market doubled and EVs now hold 5.5% market share on average in 2013.

When we look at the November and December results, with over 11% of market share, we could expect that 2014 has a big chance to double too.

Separately, Norway counts light delivery vehicles with electric drivetrain. 340 were registered in 2013, which is several times more than the 59 in 2012. December’s surge to 175 units indicates that this segment could be huge in 2014 too.

And finally, we also should include used imported electric cars because in Norway this is significant source of EVs.  A total of 2,086 units were bought this way, which accounted for ~25% of new car sales. This is also several times more than the 309 in 2012. From where does Norway draws all these 2,086 cars?

And now, with all of that tallied up, we see 10,143 registrations of EVs in Norway in 2013 versus 4,318 in 2012.  A total of about 20,000 electric cars are now driving on the roads of Norway and at the end of 2014 it could 40,000 or more.

EV sales in Norway – 2012

EV sales in Norway – 2012

Let’s go to the models now.

In 2012, only a few models were on the market in Norway and the Nissan LEAF slowly dominated by taking 58.2% of the EV market share.

Mitsubishi i-MiEV, Citroen C-Zero and Peugeot iOn triplets had over 40% market share so we could say that Norway was in 2012 conquered by all-Japan made vehicles.

New passenger EVs registrations in Norway in 2012

New passenger EVs registrations in Norway in 2012

EV sales in Norway – 2013

EV sales in Norway – 2013

And here we are at the end of 2013. Many things have changed, but Nissan LEAF still has 58% market share. This is because two-times more LEAFs were sold on the market that doubled in size. Nissan LEAF also got the 3rd place for the year.

However, Mitsubishi i-MiEV, Citroen C-Zero and Peugeot iOn altogether had about three-times less sales, so their market share went down six-times.

Part of these drops were consumed by the Volkswagen e-up! and Tesla Model S newcomers. Tesla is now best selling electric car in Norway two months in a row and a two-time #1 among all cars regardless of drivetrain.

Both in 2012 and 2013, all-other EVs models were stuck at very low sales numbers in Norway.

New passenger EVs registrations in Norway in 2013

New passenger EVs registrations in Norway in 2013

Categories: Nissan, Renault, Sales, Smart, Tesla, Volkswagen

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9 Comments on "Pure Electric Vehicle Sales In Norway 2013"

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It is quite safe bet that Model S will be best selling car in 2014. And Nissan Leaf is probably second, although VW e-Golf will probably eat some of the Leaf’s markets. This is of course among all cars regardless the drivetrain.

Stockholder assumption? Do you also have access to the reservation data?

I don’t think so, the car is simply too expensive for most people.

Did you forgot that we are talking about Norway? Model S costs there similar to gas powered VW Golf (which was best selling car until Model S) 😉

The Model S cost at least twice as much as a VW with a gas or diesel engine.
Most of the customers buying the Model S is much richer then average – and they buy the car as their 3rd or 4th car. Just to cruise to work in the bus lane, no road tax and free parking and charging right by where they work in the city – saving about 90-100 US dollars a day!

There is little logic in the Norwegian car tax system.
My family would manage with a 8 seat VW Caravell – but it cost over 100 000 US dollars. For the same sum I can buy 5 Ford Ka, and still have money for fuel for a few years. On the other hand.. I can buy a much larger minibus with 17 seats and much heavier and with a much larger more polluting engine for several tens of thousand dollars less. Where is the logic?

The e-Up, the e-Golf and BMW i3 will all eat some of the Leaf’s market next year. I think the Leaf will be number 4 in 2014 (1. Tesla, 2. VW e-UP, 3. BMW i3, 4. Leaf)

Don’t forget the VW e-Golf, it will be one tough cookie to beat!

e-golf is coming very late in 2014. It probably starts selling in volumes in 2015.

Tesla will be number 4.. at the best..
It’s to expensive.
You can buy 5 small gas powered cars for the same price, with tiny 3 cylinder engines of 1 liter or less.
The BMW, the VWs, Nissan Leaf and others including Renault will have a larger marketshare then Tesla. Those who bought the Tesla had waited for almost a year to buy it. Now that the most eager and rich have bought their car – the sales will slow down. Cheaper cars will sell more.