Pure Electric Cars Sales In Europe Show Strong Growth In 2014

MAY 28 2014 BY MARK KANE 7

2013 Renault Zoe

Renault Zoe

French l’Avere-France has done an exceptional job gathering data on the EV industry and recently released a new report on sales (pure EVs in Europe) after the first four months of this year.

Results are positive, but sadly not for France, which is the only European country that has lower sales compared to 2013. We know that this is due Renault ZOE, which entered market in 2013 inflating sales and now we see some correction (plus we learned of some lower incentives reported by our readers in comments, which may have contributed to reduced sales).

France electric vehicle sales dropped 29%, falling to 3,514 (including light commercial vehicles), but other top markets are growing strong by at least 65% (like Germany) or 109% (like Switzerland). Germany is now closer to France than ever in sales with 2,456 and already exceeds France in sales of passenger EVs.

Leaders of growth are Austria (472%, but with levels of only 469 units) and Norway (313% to a spectacular 6,796 units). Netherlands gained 239% (to 716 but PHEVs sales are very high there too), and UK 212% (1,592 units).

When we sum all this up, we see that overall sales in the top 7 markets is at little over 16,000 units, which means that it’s even higher than 11,399 displayed on the graphic for the whole of Europe… wait, how could that be?

Well, all these countries are in Europe, but Norway and Swizerland are outside of the European Union. So, maybe this is the reason?  If this is true, the we should add those “outsiders” to Europe and then we’ll see a little over 18,000 sales, remembering that this still does not include thousands of plug-in hybrids.

EV Sales Growth From January To April 2014 (credit to l’Avere-France)

EV Sales Growth From January To April 2014 (credit to l’Avere-France)

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7 Comments on "Pure Electric Cars Sales In Europe Show Strong Growth In 2014"

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The numbers for 2014 does not add up to the number shown on the Europe bar. The headline should really be “strong growth in Norway”, the total for rest of Europe is more or less flat.

One is raw numbers the other percentages.

Going from 1 EV sale to 4 is 400% growth.

Strictly speeking 300%…

Excluding Norway which is off the charts up, Europe is 23% up dragged down by France at 29% down, so Europe ex France showed a healthy increase. Ito numbers 7506 to 9264 is a not too shabby 1758 increase.

In absolute numbers, France still has double the number of EV sales per million captiva than Germany.

For me it seems as if Europe would leave PHEVs aside and go straight to BEVs (Netherlands may be the exempt).
PiP, Ampera/Volt and Outlander prices are about 38.000-40.000 Euro here, while the LEAF is below 30.000, Smart below 25.000 and with battery rent you can get close to 20.000 with Zoe and even as low as 18.000 Euro with the Smart before incentives (if there are any like in France or GB).

The complex two-motors concept of PHEVs seems to be priced in a correct way here. Also PHEVs have to fight the established diesels and cng-cars in the high-milage and high mpg-market. I even assume BEVs to get much cheaper in the next 2-4 years, without much future for PHEVs – mini-Rex like i3 could be a different story.

That really depends on where you live. Europe is big and varied. Places like Ireland, Malta, UK and Iceland EV’s a are a no brainer.
Where in places like Sweden and Finland and Germany PHEV’s will probably dominate big in a couple of years.