PSA Peugeot Citroën Plots U.S. Return With EVs And PHEVs In The Works
PSA Peugeot Citroën announced changes to the PSA Group’s structure, and also took the wraps of a new strategic plan “Push to Pass”, which covers the 2016-2021 period.
The French manufacturer consist three brands – Peugeot, Citroën and DS.
New plan assumes that PSA Group will become a global carmaker with cutting edge efficiency.
The first part of the plan indicates a return to the U.S. in the longer term, while the second component will be supported by 7 new plug-in hybrids and 4 new all-electric models by 2021.
“Maintain our low emission leadership with performing engines in addition to 7 PHEV vehicles and 4 new BEV vehicles”
In total, PSA will offer 26 passenger cars and 8 light commercial vehicles, including a 1 ton pick-up.
An interesting goal to us is the PSA Group’s decision to also now develop and introduce its own mobility solutions, which include electric car-sharing. Car-sharing in partnership with Bollore could be one of the elements to see the beginning of first operations in North America, at least according to Automotive News.
But most important for PSA is to grow and increase sales, while improving profitability (which seems like the basic mantra of all automakers to us):
““Push to Pass”, performance and organic profitable growth plan
“Push to Pass” plan for the 2016-2021 period aims to meet customers’ mobility needs by anticipating changes in car usage patterns. Driven by evolving customer expectations, the plan will transform the company in order to unleash its full potential, capitalising also on the efficiency, operational excellence and agility demonstrated during the “Back in the Race” plan.
Based on frugal R&D expenditure and rigorous control over production costs as well as fixed costs, the plan raises the bar for the PSA Group’s sustainable performance by setting the following objectives:
Reach an average 4% automotive recurring operating margin in 2016-2018, and target 6% by 2021.;
Deliver 10% Group revenue growth by 20181 vs 2015, and target additional 15% by 20211.
To achieve these targets, the company is adapting its business model and will create more value by optimising its existing customer base, while also expanding it through digitalisation and multi-brand offers in after-sales, leasing, used cars, mobility services and fleet management. Selected venture capital investments will also enhance the company’s portfolio of mobility solutions.
Growth of the strong and well-differentiated Peugeot, Citroën and DS brands will be supported by:
High-quality products and services, basis for the brands’ pricing power.
A product blitz, built on 26 passenger cars and 8 light commercial vehicles, including a 1 ton pick-up, leading to the launch of “one new car, per region, per brand and per year”.
A rich and sharp core technology strategy, notably shaped by the launch of 7 plug-in hybrids and 4 electric vehicles, and the deployment of the connected and autonomous vehicle programme.
The plan will help to ensure profitable growth in all the regions where the Group operates.
“Push to Pass” represents a first step towards the achievement of the Group’s vision to be: “a great global carmaker with cutting edge efficiency and the preferred mobility provider worldwide for lifetime customer relationship”
PSA also announces a dividend policy from 2016 financial year based on a 25% payout ratio.
Commenting on the presentation of the “Push to Pass” plan, Carlos Tavares, Chairman of the Managing Board said: “Based on our financial reconstruction, we will launch a global product and technology offensive. Now more agile, we are ready to shift paradigms by anticipating changes in car usage patterns. Our digital transformation will make the PSA Group a company connected to its customers. With “Push to Pass”, we will ensure PSA profitable organic growth.””