Projection Artworks Creates Virtual Driving Experience For Nissan LEAF – Video
JUN 9 2014 BY ERIC LOVEDAY
Projection Artworks, formerly known as Projection Advertising, together with marketing agency TRO, created a virtual driving experience for the Nissan LEAF. The virtual LEAF installation is at the Nissan Innovation Station at the O2 Arena in London until 2017.
According to Projection Artworks:
“The installation utilizes a Nissan LEAF, which is driven on a rolling road. This is combined with rear-projection technology, which uses three projectors, and rear projection film on the front windows and windscreen to stunning effect.”
The graphics are rendered in real-time so that the driver sees the effect of steering, braking and accelerating as the wheel is turned or the pedals are pushed.
Lizzy Chase, project manager at Projection Artworks, stated:
“This is a really unique way to enable people to experience the car without taking it out for a test drive. Projecting a virtual world onto the windscreen and side windows makes for a very immersive experience. It’s really reactive too — you’re pressing the accelerator, steering round corners and choosing which way to turn, so it’s about as real as a virtual test drive could get.”
A video of the Nissan LEAF virtual driving simulator can be viewed here.