Check Out This Soirée For The Tesla Model 3 At Aventura Mall In Miami

Tesla Model 3

JAN 21 2018 BY EVANNEX 8

Tesla Model 3

Guests arriving at the Tesla Aventura grand re-opening to see the Tesla Model 3 (Photo: Jorge Sierra)


Guest Blog Post: Jorge Sierra*

Late Wednesday afternoon, I received a text from my wife: “Did you get the invitation for the Tesla (Model) 3 in Aventura mall?”  My response: “?!?!?”  Tesla sent her an email for an invitation-only event to celebrate the grand re-opening of the Aventura store in Miami, guest starring Model 3.  Needless to say, I was extremely excited to check it out.

We arrived at 7 pm on the dot, but it seemed the party had already started without us — a few people had started entering the store.  Outside, guests were checking in with Tesla staff confirming their reservations on tablets.  Black curtains covered the store windows, and they literally rolled out the red carpet for us.  Maybe I should have worn my tux.

The music was pumping with some Latin flair for the South Florida crowd.  Of course, no red carpet event would be complete without a step-and-repeat backdrop and bright lights for photo ops.  The backdrop was simply a big “3”.  It was nice to get a small taste of Tesla’s West Coast events here on the East Coast, even if it wasn’t quite as grand.

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Posted by Matt Pressman.

Tesla Model 3

My wife and I posing for our red carpet photo (Photo: Jorge Sierra)

As we walked in, we were offered glasses of champagne and we gladly accepted.  Attendees were presented with hors-d’oeuvres, and Tesla set up a couple of bars with sodas, cocktails, and wine.  They did an excellent job of accommodating guests and making us all feel very welcome.

Inside the store, there was a red Model S on the right, a white Model X on the left, and center stage was the guest of honor, a midnight silver Model 3.  It was my first time seeing Model 3 up close in-person, and it looked every bit as good as it did in the hundreds of photos I had seen prior online.

Tesla Model 3

Tesla Model 3 at the Tesla Aventura grand re-opening (Photo: Jorge Sierra)

There were plenty of product specialists on-hand to answer questions, dressed in formal attire rather than their typical business casual Tesla-branded garb. One big question on my mind which I asked the Tesla staff: When is the Standard Range model coming to market?  Unfortunately, as I expected, there was no definitive answer. However, there was an announcement that Brickell city supercharging was being inaugurated locally this week.

The line to sit in Model 3’s front seat was growing rather quickly, so we patiently waited with many others for our chance to sit behind the wheel.  Our Model 3 has been on order since the day of the reveal and is to become my wife’s car.  She had the privilege of sitting in the driver’s seat while I rode shotgun.

Tesla Model 3

Inside the Tesla Model 3 (Photo: Jorge Sierra)

As for as the car itself, I don’t really have much to say that hasn’t already been documented in countless articles and videos out there.  However, if you must know, the roof lining was indeed textile, not Alcantara. And, no, I did not get the VIN.  I was so excited to see the car I forgot to check!

As we departed for the evening, the Tesla team gave us a little keepsake as thanks for our support of Tesla and Model 3.

Tesla Model 3

Merch! (Photo: Jorge Sierra)

It’s great to see Model 3 making its way into showrooms on the east coast.  This particular Model 3 will remain on display at the Aventura store.  If you live in South Florida, stop on by and check it out!  Unfortunately, it’ll likely be some time before they’re available for test drives.  The product specialists haven’t been informed yet as to when, so as of now it’s anyone’s guess.


Above: A look at the Tesla Aventura event invite and around 150 guests swarming the in-store Tesla display cars including the star of the show — a midnight silver Tesla Model 3 along with a pearl white Model X and multi-coat red Model S. The “3” logo was prominent inside the store. Early vehicle design sketches were also showcased on screens. (Photos: Jorge Sierra)


*Jorge Sierra is a member of the Florida Tesla Owners club and has been a Tesla Model S owner since June 2014. Jorge loves driving electric and has been averaging about 30,000 emission-free miles per year since having first taken delivery. He’s also developed Radar Alerts for Tesla owners.

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

Categories: Tesla


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8 Comments on "Check Out This Soirée For The Tesla Model 3 At Aventura Mall In Miami"

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“you’ll have the opportunity to learn more about the dual motor all wheel drive system”

Did they say anything about it regarding the Model 3? Any indication what will come first, SR or AWD?

I was at the event and I didn’t catch anything being said about any intentions for the Model 3 going forward but you can view the full speech by the Tesla Florida GM at this Aventura, FL grand opening here

i was there to ! funny i am the one on the driver seat on the picture

I have a feeling a number of folks receiving Model 3 invitees are clicking “Hold my place in line” (like I did) as they wait to at least test drive the car.

I understand not having test drives available for the general public, but it would be NICE if those who had received an invite to configure could at least get in on some test drive events of some kind.

Well, I suppose that there is still enough takers, or buyers ‘Pulling the trigger’ at present, to absorb their production, but as they see a large number waiting, they realy should offer a set of ‘Check Boxes’ on the form, requesting an answer as to why a reservation is waiting?

For example:
[ ] Waiting for Standard Battery.
[ ] Waiting for Dual Motor.
[ ] Waiting for Performance Model.
[ ] Waiting for Towing Rating.

Or some such points, so they can drive production with specific Versions and profit margin targets!

Oh yeah…. Also:
[ ] Waiting for Test Drive.

VIN number of the car is 5YJ3E1EA3JF003354. The car was on display to the general public from 10am on Saturday. No champagne but tiny plastic water bottles. Interestingly, I did not get a private invite, yet my reservation online was ~10min before most others by using the backdoor they listed on TMC ahead of the reveal show. Anyway. There was a line and 1h wait time or so the entire day. 2 min. viewing outside, 2 min seating in front seats, 2 min back seats, next. From what I’ve seen in the photos before I was expecting lower quality but was pleasantly surprised. The dashboard was nice material, staring wheel is not as ugly as it looked to me in photos, headliner looked as cheap as my Volt’s. Trunk felt long but not very deep (at the back of the car there is a deeper part under a cover). Doors in back were lining up quite nice to the body yet the rear passanger side door was harder to close (to me felt it required more force, maybe from all the viewers ooening/closing but still). The front armrest between the seats felt cheep plasticy when seating and looking at it… Read more »

Frunk was good size and can fit larger than carryon bag. Also the front hood was very light to lift but then required again more force to close. Not enough time to test all I had in mind. Was hoping to see the car with non-black interior but oh well.