Porsche Predicts That Lifecycle Sales of the Panamera Plug-In Hybrid Will Hit 10,000 Units

AUG 14 2013 BY ERIC LOVEDAY 5

Panamera Plug-In Hybrid Sales to Hit 10,000?

Panamera Plug-In Hybrid Sales to Hit 10,000?

See-Through Image of Panamera Plug-In Hybrid

See-Through Image of Panamera Plug-In Hybrid

The $99,000 Porsche Panamera S E-Hybrid, a plug-in vehicle, will sell in volume, says Porsche.

But not Tesla Model S volume.

Porsche execs expect Panamera S E-Hybrid sales to hit around 10,000 units in the vehicle’s lifecycle (typically 5 to 6 years).

The plug-in version of the Panamera is predicted to account for roughly 10% of all Panamera sales, which is way up compared to the 5% or so that the previous Panamera hybrid (not a plug in) accounted for.

Porsche expects the US to be the biggest market for the plug-in version of the Panamera.

2014 Porsche Panamera S E-Hybrid

2014 Porsche Panamera S E-Hybrid

This expected uptick in sales is claimed to be due to the plug-ins far superior gas mileage and much improved powertrain.

The Panamera S E-Hybrid cranks out a total of 416 horsepower, with the electric motor providing 95 of those horses.

Electricity is stored in a 9.4-kWh lithium-ion battery pack, which is claimed to provide the Panamera S E-Hybrid with 20 miles of electric-only range (NEDC test cycle).

The Panamera S E-hybrid accelerates from 0 to 60 mph in 5.2 seconds

The 2014 Panamera S E-Hybrid will be available starting in “late in 2013.”  The plug-in Panamera S E-Hybrid starts at $99,000, which is only $6,000 or so above the price of the Panamera S (non-hybrid, non-plug-in).

Source: Automotive News Europe

Categories: Porsche, Sales

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5 Comments on "Porsche Predicts That Lifecycle Sales of the Panamera Plug-In Hybrid Will Hit 10,000 Units"

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So, 138 to 166 per month. Not Tesla numbers, but not too shabby.

I couldn’t enjoy a vehicle where the electric side is small and lame and the engine comes on frequently.
You can’t just smear a little clean on a filthy pig. The illusion certainly wouldn’t work for me and I’m not sure it would even work on less aware individuals. If they buy a plugin don’t they have the awareness that it’s best to drive electric already?
So you’re looking for a market of people that are half awake curious but not awake enough to dislike the combustion engine..
I guess there might be a lot of rich douches that are just looking for a conscience reliever excuse and don’t really care that it isn’t anything real.

Will be interesting to see. I wouldn’t mind if it totally tanks and everybody is buying Teslas instead. That’ll really make them freak out.

I’m skeptical of this plug-in hybrid market for these high-end vehicles. I could take a cheap shot and say look how well the Fisker Karma did. But I think that people will want electric or not. At these high prices they can afford to put in a lot of battery. Plug-in hybrids make more sense at the lower cost levels like the Volt where you can’t afford to put in batteries that give you a 200+ mile range.

I agree with you that people will prefer to spend that money on Tesla, but it doesn’t mean there won’t be a market for these vehicles.

If it’s well executed it will have better performance than a similar ICEV, while being much, much better to drive in low-speed environments and having benefits in cities with congestion charging or special benefits for PEVs. I’d think that people who’re well aware of Tesla but still thinking Porsche would be checking it out.

I suspect this car has a market just like the Toyota Camry hybrid and the Lexus 400h both pointless cars that don’t actually do much better mileage than a regular car but come with a little “h” on the bumper. If you buy a Panamera you are not thinking about practicality, drive-ability, range, gas consumption, comfort, if it will take a child car seat or any of the other factors that a normal person buying a car would think of. What you are most likely thinking is “I have a garage full of sports cars and I want something a bit different”, something you can talk to the guys in the office about on Monday. I can just imagine the conversation “oh yeah I could have bought the regular Panamera but the plugin hybrid’s power output is far smoother which means xyz” the “xyz” could be replaced with any sort of rubbish: faster 30-60 acceleration, handles better in snow, shaves 0.1 sec off the Nuremberg ring lap time, all electric mode lets me drive in doors, etc.. I hope they do sell 10,000 and everyone is a trophy sale from Ferrari and that the lessons they learn making the Porsche… Read more »