Porsche Plug-In Hybrid U.S. Sales Comparison
Porsche introduced its first plug-in hybrid model – the Porsche Panamera S E-Hybrid – in the US in October 2013.
Since then, through to the end of March, 1,110 were delivered.
Comparing sales of the plug-in version to all sales of Panamera we find that between 10 and 15% of customers chose the plug-in.
For the whole of 2014, the average share for Porsche Panamera S E-Hybrid was 15.3%.
In 2015, sales have started off by going down year-over-year, although 10% share is maintained.
Porsche Cayenne S E-Hybrid has been available for just five months. Sales are slightly higher than for Panamera S E-Hybrid.
Average share through the first 309 sales stands at over 5% of all Porsche Cayenne sales in US.
Porsche, despite being an established brand, probably must reconcile that Cayenne S E-Hybrid will be massively oversold by the all-electric Tesla Model X when it eventually arrives.
There is third plug-in model – Porsche 918 Spyder, but even we at InsideEVs struggle to count it as an electric car.
Anyways, 154 deliveries in less than a year indicates that many customers of high-end sport cars are willing to pick an electrified one over conventional drive.