Porsche Denies Rumors Of Tesla Model S Rival


Porsche Cayenne S E-Hybrid - Image Credit: Michael Beinenson

Porsche Cayenne S E-Hybrid – Image Credit: Michael Beinenson

Panamera S E-Hybrid

Panamera S E-Hybrid

Porsche has backed down from challenging Tesla Motors.

Despite reports to the contrary, Porsche has no intention of challenging Tesla head on.

There will be no pure electric sedan based on the Panamera platform, according to Porsche research and development boss Wolfgang Hatz.

Hatz has dismissed reports that the firm is planning to launch a rival to the Tesla Model S, based on the new Panamera platform.

Rumor was that Porsche would development an all-electric Pajun, a shortened version of the Panamera.  This electric Porsche would challenge the Tesla Model S directly.

That’s all been tossed out the window now as Porsche insists it will focus on plug-in hybrids until battery technology develops to the point at which there are no compromises in a pure electric cars.

As Wolfgang Hatz states:

“We are a sports car firm, and that brings with it certain expectations.  A Tesla is a fine car, but you cannot drive it enthusiastically without losing range or performance too quickly. Until the technology offers a solution to those problems, we will not be looking at launching such a car.”

Porsche remains strongly committed to the plug-in segment though

“We are leading the way with plug-in technology, and our customers are happy with the benefits that it brings.  For now, that is our focus.”

We do believe that Porsche will venture down the pure electric road at some point in the future, but for now, that’s not in the automaker’s cards.

Source: Autocar

Category: Porsche

10 responses to "Porsche Denies Rumors Of Tesla Model S Rival"
  1. Anon says:

    Porsche lazy…

  2. Jouni Valkonen says:

    Good point that right now the biggest weakness of electric cars is that they are not doing well when cruising over 160 km/h. Range is hurt too much.

    On the other hand, this tells something how poor risk takers established car manufacturs are when they are trying to maintain status quo. This gives room to almost in absurd proportions for start-ups like Tesla to grow as fast as they can on markets where there is zero competition.

    However, I think that the biggest failure has been government EV policies. Governments should have taxed heavily non-EV luxury cars. This would have forced car manufacturers to invest heavily on electric cars. For example, about 50 % of all profits that Toyota is generating comes from their luxury brand Lexus. If Lexus ICE cars had been heavily penalized, then it would have forced Toyota to invest heavily on electric car R&D.

    Let the rich 2 % to pay the development of electric car technology. Now government politicians decided that middle class tax payers should pay the development cost of electric cars.

    This actually was double win for car companies. First of all, car companies could continue push highly profitable ICE luxury cars on markets without need for change. And secondly, almost 100 % of EV incentives translated to net profits of cheap mass market cars, so GM and Nissan could have luxury car level revenue stream from Volt and LEAF although they were sold for masses that normally buy cheap hatchbacks with miserable profit margins.

    So, EV incentives were a double win for car companies, but double loss for the rest of us. The costs were paid by middle class and investment rates on developing electric car technology were two orders of magnitude two weak.

  3. EV Advocate says:

    Unless Porsche is willing to invest in it’s own Supercharger network it will be no rival to Tesla. Same goes for all of the others.

    1. Lou Grinzo says:

      All companies want to edge out competition, and for most their favorite way to do this is by creating a unique product or service or selling it at a price other companies can’t match, i.e. they become the low-cost producer.

      What are Tesla’s two big initiatives? The gigafactory and the supercharger network.

      The first directly attacks the cost or production, and the second gives them a unique, high-end, and most definitely non-commodity status.

    2. Gibber says:

      Or Porsche could simply review & accept Tesla’s offer to allow shared use of the network.

  4. Rick Danger says:

    A great EV needs to be designed and built from the ground up. Porsche is stuck with ICE derived platforms; the best they could do would be a conversion EV, and they’re smart enough to know that ain’t gonna fly against a Tesla.

    1. Anon says:

      Heh. Tell that to GM. They think they can just tweak a Sonic and slap batteries in it and call it a Tesla Killer.


  5. Tesla Fan says:


  6. Stephen says:

    Who needs a car with high performance over 100 mph anyway? There is a small minority of Germans that do it regularly and then there are the wannabes.

  7. Mayhemm says:

    I’m sorry, but Mr Hatz seems to be implying that Porsches are somehow immune to poor fuel economy at speeds. I’m curious how they’re able to defy the laws of physics here…