Porsche Deepens EV Commitment With … A New Announcement

4 months ago by Steven Loveday 22

The Porsche Mission E

The Porsche Mission E Concept

We may have to wait until 2023, but Porsche plans to make its half its lineup electric by then.

Porsche wasn’t on board with electrifying many models last we checked. The company believed that the configuration couldn’t give its cars the power that is expected of the brand. However, now the luxury car maker is singing a different tune.

The first all-electric Porsche, the Mission E, will hit the market in 2019. The automaker originally planned to produce about 20,000 of the fully electric sports cars per year, but EV sales goals apparently are ever-increasing at Porsche. The company now has similar plans for an electrified SUV, based on the Macan, about a year or two after the Mission E. The automaker sold almost 100,000 Macans last year, making it the brand’s best-seller.

Porsche Mission E

Inside the Mission E Concept

CEO Oliver Blume has also set a new goal to electrify the brand’s lineup ahead of competitors. If Porsche can reach the above numbers between the new models, we could see about 50 percent of its total sales being electric ahead of competing European automakers.

Blume’s goal of 20,000 Mission E vehicles per year was considered by most as a large number, since it would account for almost 10 percent of Porsche’s total global sales. Now, the CEO’s plan is to triple that early estimate when adding in future Macan all-electric sales built together at its Zuffenhausen plant, a drastic increase for the automaker.

Porsche is already preparing its plant to achieve the new capacity. The automaker should have no problem hitting its projections, since its such a sought-after luxury brand, and Tesla has proven the demand for luxury, high-performance all-electric vehicles.

The Mission E will have over 310 miles of range. There is no clarification regarding whether or not this is EPA or NEDC, but around 300 miles or so of range is a fair target. Zero-to-60 mph estimates are currently at 3.5 seconds. Porsche also says that the car will be able to charge to 80 percent in 15 minutes, due to an 800-volt charging system.

Source: Manager Magazin via Electrek

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22 responses to "Porsche Deepens EV Commitment With … A New Announcement"

  1. pjwood1 says:

    This was a Mission E nothing-burger, which itself may just be all bun.

    1. Jason says:

      Not even a bun, more like just the sesame seeds. A sprinkle here, a sprinkle there, but not enough for a meal at all.

  2. Nada says:

    Porsches parents are going to give BYD an onslaught in China starting late this year…
    http://www.autonewschina.com/en/article.asp?id=16349

  3. Bill Howland says:

    Yes, is this for real? Or is one of those drafting tables at VW I talked about that started collecting dust – and the Porsche subsidiary ‘had’ to come out with another Concept never to see the light of day?

    Seeing as we don’t have even a 25 kw fast charger (CCS or Chademo) – with the exception of the Tesla Superchargers of course – within 140 miles of me in the states, I’m still waiting for how many 350 kw fast chargers these Porsches are going to be charging at – but mainly waiting for the cars themselves.

    There is a 15 amp 200 volt (3 kw) docking station at the Porche dealer in Upscale Clarence (rich suburb), with the pretty Porsche black face – does that count?

    1. Gibber says:

      It’s for real, Porsche dealers have already had their site inspections/approvals for equipment and the Porsche dealers currently undergoing their showroom face lifts already have to incorporate the charging stations into the remodel.

      1. pjwood1 says:

        Those stations are for the already arrived Cayenne and the Panamera PHEVs, unless you’re aware of more than the vanilla 240V equipment going in? Seriously, I’d love to see 350KW hardware, even if it started showing up at tracks. I won’t hold my breathe, though. First, Porsche needs to put more than ~10KWh in its $100k cars.

        VW Group says something, and the IEV staff has to write. Fundamentally, this was a Macan story. If they’d change the pictures, I suppose the click-bait effect might go away. Whatever.

  4. Chris O says:

    Porsche’s choice: going electric or trying to keep selling sports cars that are systematically humiliated by Tesla family sedans.

    I can already picture the video’s of 911’s being outrun by high end versions of Model 3, that’s just no way to sell cars.

    1. Dav8or says:

      You really, really need to try to think outside of the quarter mile drag strip. Porsche has never considered that the true measure of automobile performance. Going laps around a closed course is more their thing. Accelerating as fast as you can in a straight line for just one quarter of a mile is for teenagers and people that think like teenagers.

      I suspect they are less motivated by Tesla than they are motivated by the stunningly good lap time at Nurburgring by the upstart NIO with their EP9. I’m sure they see no threat from the company or car, but they can now see the future for their brand. They know that EVs will continue to turn in these good lap times, so they need to get on that.

      I am confident that most current Porsche products will smoke the hell out of the Model 3 on a closed course race track and not just a drag race.

      1. Chris O says:

        Blistering corner performance and extreme top speeds have little practical meaning in everyday traffic but everybody can use great acceleration for overtaking and maybe the occasional juvenile traffic light challenge.

        Anyway, at the end of the day all this super performance is pretty much nonsense but the numbers do count for image, and all those Youtubes about Tesla’s beating Porsche’s in a straight line just aren’t helping Porsche’s.

    2. CVVH says:

      On actual race courses and not just straight, short drag strips, Porsche drivers are handily beating Model S driver times.

      Laguna Seca gasoline lap times June 2017:
      https://speeddistrict.com/lap-times-61317-mazda-raceway-laguna-seca/

      Laguna Seca EV lap time from REFUEL:
      http://www.refuelraces.com/refueltt2017.php

      I think Porsche knows how to build a race car.

      1. mx says:

        Yes, but humiliation in town will be just too high.

  5. CDM says:

    +10 even though I am huge Tesla fan, being a track rat for a long time always made me laugh when people would talk smack about Porsches and other cars vs Tesla only straight line. Real performance cars should be able to turn great lap times consistently around a track. Not just one lap…

    1. Chris O says:

      For now it’s mostly straight line performance that EVs outperfrom internal combustion but how much longer until Porsches will have trouble holding their own against EVs on the track? Maybe Porsche’s very own upcoming Mission E will already manage to set a new standards on all metrics.

      Looks like top performance is increasingly associated with electric powertrains and Porsche is making sure to stay in the race.

      1. pjwood1 says:

        NIO showed that highly tailoring weight distribution can help make an EV beat a 918 at the ‘Ring.

        When you track an EV, you take perspective on the nice low cg, but then there’s the inertia. NIO spent bucks, and got around some of this, but there was no second lap time (minute 7-13). This discussion, on Inside EVs, is moot to anyone who hasn’t experienced just how “THROTTLE MASH”/”BRAKE MASH” track driving generally is. Using a car this way is totally different than thrashing EV acceleration into a sweeping (“safe”) turn, ramp, etc., in public. The EV won’t let you down for more than a straight line. I crap on Tesla for being too restrictive, but on more open turns they’ll let you use up all the lateral traction, on throttle, at exit. Not dull.

        Porsche makes a fraction on sports cars, these days, but if the Mission E has 20 minute track endurance, I might take it over a car that wants my eyes off the road.

  6. bogdan says:

    Porsche stands for loud engines and stinking exaust and ‘look at me, I’m the greatest alive’. Electric Porsche is a contradiction in itself. I don’t think Porsche will sell much of these.
    If the customer wants EV, he takes the original.
    And then they have a performance issues: the 2015 Model S will still be faster than the brand new 2023 Mission-E. I wonder how they will explain that to the customer.

    1. mx says:

      I believe you are correct. With BMW and MB sales uptake less than 5%, Tesla is clearly going to wipe out the competition.

      My guess is even Porsche drivers are not going to buy EV innovation from Porsche. They’ll just go to Tesla.

      The customer base in the Lux category are “status” buyers not “innovation” buyers. That’s just what the sales say.

      They’ll either buy Tesla or nothing.
      Again, just looking at the sales.

      1. mx says:

        From the uptake rate of EV’s from BMW and MB, I’d say BUY TESLA Stock.

      2. mx says:

        And can you believe even in Germany, the heart of global solar power, they’re ignoring the i3 too???

    2. Tony says:

      Ferdinand Porsche was designing and building electric cars in the very early 1900’s. believe me, when the Mission E is released, you will eat your words.

  7. Scott says:

    A lot of this is the China EV mandate rule starting at 8%. China wants 8% of new cars sold to be EV’s which increase.

  8. Jason says:

    For a company that does not “advertise”, people sure are aware of Tesla. If Tesla brings out the new Roadster and it has great track performance, that would be a real game changer. Don’t forget, Model S is a large sedan, whereas all the Porsche comparison is their two seater sorts coupe (at least as far as I can tell). So the big sedan whips the Sports coupe at the line, too bad of the Roadster whips it on the track as well.

    Otherwise, I was wondering where VW had gotten to, there hasn’t been a post about some awesome EV “coming soon” for awhile (and now it looks like 2023 is the magic date).

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