Porsche CEO Oliver Blume Talks Electric Future Ambitions

Porsche upcoming electric supercar platform

JAN 3 2018 BY STEVEN LOVEDAY 6

Porsche

Porsche Mission E

Porsche is moving forward with its electrification plans, which includes the all-electric Mission E and more plug-in hybrids.

Autocar had an opportunity to talk with Porsche CEO, Dr. Oliver Blume, regarding the automaker’s upcoming electrification goals. We’ve heard more and more about the pure-electric Mission E as of late, but it’s still a bit unclear exactly what else Porsche’s intentions and timeline are.

Porsche

Porsche CEO, Dr. Oliver Blume

We can’t say that we’re surprised to hear Blume admit that the combustion engine is here to stay for the automaker, at least for another 10 to 15 years. This is especially true for cars like the 911. Blume shares:

“With the 911, for the next 10 to 15 years, we will still have a combustion engine. We have combustion engines, then plug-ins as intermediaries, then full EV later on. The future concept of 911 will have plug-in built in, but it’s not decided yet if we offer it: 911 is a core business and we need it to be a pure sports car. When customers want it to be electric, we can be ready.”

Blume says that sales growth is no longer a real priority for Porsche since it’s not a volume automaker. He points to marked growth over the past few years and reveals that customer needs are now the biggest priority. Customer needs and wants will ultimately dictate Porsche’s offering. The Mission E brings to the table an all-electric offering from the automaker, which has become a growing need.

Aside from the Mission E, it doesn’t look like Porsche will be rushing with any other pure EVs, unless customers suddenly demand more. Blume believes that the Mission E will appeal to early adopters and Porsche lovers that appreciate future technologies. He puts initial volumes at 20,000 Mission E vehicles per year, however, the automaker has the potential to up production, if needed.

Due to the success and positive feedback related to the Panamera plug-in hybrid, and the company’s success with the technology for racing, Blume says that more plug-ins will likely be the automaker’s direction for the time being.

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Source: Autocar

Categories: Porsche

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6 Comments on "Porsche CEO Oliver Blume Talks Electric Future Ambitions"

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Rob H

I’d like to know how they plan to make a 350kW network a reality. It’s exciting but seems incredibly ambitious.

p-run

Ionity.

Vexar

“911 is a core business and we need it to be a pure sports car” And… there’s the religious issue with Porsche. To them, “vroom vroom” and smoke is what a sports car is. I think only 5% of sports car owners know how to race. Only 1% of those would ever be on a serious race course where the battery endurance subject comes up. So tell me, Porsche, why is everyone leaving Formula 1 for Formula E? Maximum Plaid

Hart Ed

Spot on! Porsche is getting itself wrapped around the axle to create EV track performance that few (really zero) customers will ever use. But, my hope is that the same battery management system that creates good track performance is also what allows rapid battery charging. That would fully justify the effort!

Ricardo

Hi ed. Do you sing in the shower? Why but you’re no Mariah Carey are you? Look, I don’t know about Americans, but we Europeans love sports cars, even if we’re not exactly shumachers. American muscle cars? Absolutely not. Give me a golf GTi please. Keep your Camaro or viper or whatever. I can believe things are different in the USA but you should also try and look at our own point of view.

Peter

Sportcars have been popular due to expected acceleration, low gravity and responsive handling.
When a Porsche or Ferrari owners see the rear of a Tesla they will feel it’s time to buy a Roadster.
Porsche and Ferrari will soon be forced by there customers to make there move.
The customers are always right.