Poll Finds 35% of Europeans Willing to Spend More for Eco-Friendly Auto Despite Recession
JAN 20 2013 BY ERIC LOVEDAY
Disclaimer: This poll of European consumers was sponsored by Ford Motor Company.
Now, let’s move on. More than one-third of Europeans claim that they’d be willing to spend more for an environmentally friendly automobile despite the fact that 71 percent have slashed spending due to Europe’s sever economic recession.
Ford says it conducted the poll to gain a more thorough understanding of opinions and attitudes related to mobility in Europe (corporate speak for marketing the rights products to your target audience).
But the results from the poll are at least interesting. For example, the survey says that for 71 percent of European consumers, fuel-efficiency is a “major” factor in deciding upon their next vehicle. And a whopping 68 percent of drivers actually think about fuel efficiency while seated behind the wheel.
Obviously, all of these potential eco-friendly buyers would be keen on purchasing a vehicle as green as the Tesla Model S or even Ford’s own C-Max Energi, but the poll omits one vital bit of information: how much more are buyers willing to pay? $100? $1,000? $10,000? Or is it only a few bucks? Remember, it’s always wise to ask the right questions.