Poll: Employees At Korean Automakers Prefer Tesla

2 years ago by Eric Loveday 22

Tesla Model S

Tesla Model S

Kia Soul EV

Kia Soul EV

Korea Herald recently reported on some poll results that include Tesla and employees in the automotive industry in Korea. The poll was conducted by Blind. Korea Herald explains what Blind is as follows:

“Blind, a social app provider that operates anonymous bulletin boards for employees of a specific company or an industry overall, conducted the survey on 164 members of its auto section.”

“Blind approves membership via the applicant’s company email address only. Its auto section consists of about 100 bulletin boards of Korean carmakers, local operations of foreign brands and parts suppliers.”

Since it’s anonymous, the results are probably more accurate than if poll-takers had to reveal their identities.

Here’s are some of the results, per Korea Herald:

“According to the survey, 53.7 percent of respondents said fully-electric vehicles would not become a general trend in the nation’s car market even in the future.”

Why the negative outlook? Well, it seems Korea’s charging infrastructure (and high prices for electric cars) is viewed as being too weak to support EVs:

“The lack of charging facilities (53.7 percent) and high car prices (34.4 percent) were cited as the key issues hindering the wider adoption of EVs here.”

Here’s where Tesla gets a few mentions. When asked which automaker would lead the electric mobility segment, 37.8% said Tesla, followed by Hyundai-Kia at 29.3%.

But it’s this poll result that show how much influence/impact Tesla has. When asked which company they’d most likely consider if they were to buy an electric car, 51.2% said Tesla, which puts the Californian automaker in the #1 spot ahead of all of the Korean brands.

Source: Korea Herald

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22 responses to "Poll: Employees At Korean Automakers Prefer Tesla"

  1. SparkEV says:

    If you’re paying a premium for EV, you want a premium car. Tesla is a luxury car priced at that level. Other EV are not. Indeed, I don’t know why anyone would want BMW/Mercedes/Rolls Royce, etc. over Tesla, especially in Korea where the entire country is less than 300 miles long.

  2. kdawg says:

    “fully-electric vehicles would not become a general trend in the nation’s car market even in the future.”
    ————–
    Those are some pretty big crystal balls they got there.

    1. sven says:

      Korea, like Japan, sees hydrogen powered vehicles as the future of transportation in the long term.

      1. kdawg says:

        But aren’t hydrogen “powered” cars really electrically powered cars?

        1. Get Real says:

          Grossly inefficient ones.

        2. sven says:

          You got me there. 😉

          1. Stimpy says:

            Glad to see you admit FCEVs are grossly inefficient. 🙂

            1. sven says:

              D’oh!

        3. Pushmi-Pullyu says:

          kdawg said:

          “But aren’t hydrogen ‘powered’ cars really electrically powered cars?”

          Oh, how terribly unfair of you to use logic in your argument! 😉

          Yes, FCEVs are electric vehicles too. Just not practical ones.

      2. Speculawyer says:

        O’Rly?

        Then why has Hyundai suddenly had the urge to put out lots of plug-in cars despite the fact that they have a big hydrogen fuel cell program?

        http://insideevs.com/?s=hyundai

        1. sven says:

          Hyundai said that is only temporary. Hyundai Motor America’s CEO said that the new plug-ins act as “an intermediate step before hydrogen fuel cell vehicles take hold in the coming decades”.

          http://electrek.co/2016/05/10/hyundai-electric-plug-in-hydrogen-fuel-cell/

          Also, the Korean government is tapping Hyundai to replace 26,000 CNG buses with hydrogen fuel cell buses at a rate of 2,000 per year, and set up hydrogen fuel pumps at some 200 CNG filling stations nationwide.

          http://english.chosun.com/site/data/html_dir/2016/03/17/2016031701489.html

    2. Speculawyer says:

      Yeah, the “even in the future” makes it silly for anyone to say “no” unless they think they are amazing prognosticators and believe that Hyundai itself will fail with all its plug-ins.
      http://insideevs.com/?s=hyundai

  3. Get Real says:

    LOL sven, your delusions know no bounds!

    1. sven says:

      See my response to Speculawyer above. Perhaps it is you who is delusional in your Tesla reality distortion field and Tesla fanboi echo chamber.

  4. Speculawyer says:

    “According to the survey, 53.7 percent of respondents said fully-electric vehicles would not become a general trend in the nation’s car market even in the future.”

    So some 46% thought EVs would become a general trend or didn’t know? That’s not so bad.

  5. EVrules says:

    I’m working in the German car industry and I want to admit that I also rather choose a Tesla than any German car, for me they are over. My next car will be a Model 3 and so long I’ll never ever buy any ICE car.

  6. Anti-Lord Kelvin says:

    I wonder how much money Tesla spent in Korea to advertise there in comparison to German Brands…oh wait the answer is nothing! So, it seems that Tesla/Elon Musk free PR wave had struck there to!

  7. William says:

    Although hydrogen powered cars are very inefficient compare with battery powered cars, but it makes more sense in the city.

    Most cars park on the side of the street , and don’t have the infrastructure to charge the car.

    1. Stimpy says:

      Much cheaper to add a regular receptacle at many curbs than build $3M h2 stations serving $16/kg fuel.

  8. A quick check shows South Korea uses 220 V 60 Hz mains power in their grid:
    https://en.m.wikipedia.org/wiki/Mains_electricity_by_country

    So, not so different than England, they only need a post like a parking meter, and with a plug that can be used by an owners EV Cord Set! Or, they could install 20 Amp, L2 EVSE’s relatively inexpensivelay for street parking!

    Also, see: http://www.adaptelec.com/index.php?main_page=document_general_info&products_id=159

    1. Pushmi-Pullyu says:

      South Korea already has the cheap to install, easy to use “EV-Line” system, which could make widespread public Level 2 charging happen very rapidly indeed, given that their entire electrical network uses 220 volts as the standard.

      South Korea may be poised to become the world leader in EV charging accessibility:

      “EV-Line Can Turn Any Outlet In South Korea Into A Level 2 Charger”

      http://cleantechnica.com/2015/05/19/ev-line-can-turn-any-outlet-in-south-korea-into-a-level-2-charger/

      I think this is a wonderful system for EV charging, and I hope to see it spread to other countries very soon! Unfortunately it won’t be as useful in the USA, where 110 volts is the standard for electrical outlets.

  9. Pushmi-Pullyu says:

    “According to the survey, 53.7 percent of respondents said fully-electric vehicles would not become a general trend in the nation’s car market even in the future.”

    I imagine that a similar survey conducted circa 1906 would show more than 50% of respondents said the motorcar would not become a general trend replacing the horse, even in the future.