Polaris Registers “Victory Charger” Trademark for Electric Motorcycle
On January 27, Polaris Industries registered the name “Victory Charger” with the US Patent and Trademark Office. Here’s the record of the registration: Trademark/Service Mark Application, Principal Register, Serial Number: 86515128, Filing Date: 01/27/2015
There’s not much in the way of additional information, only “Electric motorcycles and structural parts therefor”. There is an interesting line that states “Status: New application will be assigned to an examining attorney approximately 3 months after filing date,” to give you an idea of the timeframe we’re looking at.
In spite of some creative graphics and a photo of a Brammo Empulse on the Motorcycle.com blog page, it has no bearing on reality, apparently. As per the application: “The mark consists of standard characters, without claim to any particular font, style, size, or color.”
As we reported a few weeks ago, Polaris announced it acquired the electric motorcycle business of Brammo as well as acting as a leading investor in a recapitalization of Brammo. Brammo will focus on developing electric drivetrains, and the relationship between the two in regards to the current Brammo models is unclear. There has been no announcement from Polaris about their relationship with current Brammo dealers.