Plug-In EVs Account For Whopping 17% of Mitsubishi Sales In Western Europe

DEC 26 2017 BY MARK KANE 9

2018 Mitsubishi Outlander PHEV

17% is almost unbelievable.

Thanks to the Outlander PHEV, Mitsubishi is the European leader in plug-in hybrid vehicle sales. But as it turns out, the Japanese company notes the highest share of plug-ins among any automaker selling in Western Europe.

2018 Mitsubishi Outlander PHEV

Mitsubishi achieved a level of plug-in sales in Western Europe that is the mid-term goal (by market share) for many other established manufacturers.

In the first ten months of 2017, Mitsubishi delivered some 15,800 plug-in electric vehicles, which is 17.2% of the automaker’s total sales YTD in Western Europe.!

Number two and three are BMW Group and Volvo respectively, at approximately 5% and ~4%.

The largest European markets for the Outlander PHEVs are:

  • UK: 6,300 and 40% of total
  • Norway: 3,150 – 20%
  • Germany: 1,922 – 12%

Soon, the Outlander PHEV (in model year 2018) will hit U.S. dealerships, so we’ll find out how well it fares in terms of market share in the States shortly too.


Categories: Mitsubishi

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9 Comments on "Plug-In EVs Account For Whopping 17% of Mitsubishi Sales In Western Europe"

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For similar reasons, the VW Jetta Sportwagen was always around 80% diesel take rate in the USA.

It’s just limited choice.

This isn’t so much a testament to Mitsubishi’s EV prowess, as it is to the fact that in the past few years it’s been a struggling carmaker, that hasn’t managed significant sales overall in most countries.
Hopefully, the acquisition/merger with Nissan/Renault will allow them to make more serious investments in the EV space.

That said, it’s rather disappointing they haven’t upgraded the batteries on either the i-MiEV or Outlander PHEV since they came out in 2009(!) & 2013 respectively. Given the steady progess in batteries, I’m certain they could have upped the capacity for both batteries by 50% (to 24kwH & 18kWh resp.) without changing their weight or form factor. Given the 2 designs are already done and mostly amortized, no expensive new R&D would be needed. A 100mi AER i-MiEV would make a fine city/suburban commuter, as well as be good for lots of green niches (rental car in national parks etc.) A 18kWh Outlander PHEV would do ~40mi on battery… Making it full-electric for daily driving.

+1 I think it is sad, how Mitsubishi had to help a lot of new(er) brands like Proton, and several Chinese car companies to be better – just to keep their head above water. They have not really had the funds to invest in new models during the last 15+ years, and they have really been slow to use other technology from the Mitsubishi group. I think it has a lot to do with management here. Slowly see the company die, due to poor management. Of course not so fast that Stephen Elop from Microsoft managed to kill Nokia’s mobile handset business, and then MS managed to finish them off. That must be a textbook example of how not to run a business. The deal with Nissan/Renault will probably save them. Not being able to upgrade batteries is just a disgrace. It must be the simplest thing in the world. New batteries gives more power using the same space. Just swith the thing.. If they think people will have the old small one, they can offer both for sale – and see what the customers buy. . . and why oh why have they not managed to ship the Outlander… Read more »

Nope, the Outlander PHEV is just old news. The next SUV I buy is going to be all electric. Sales of the Outlander might be strong in Europe but, as far as I am concerned, Mitsubishi missed the PHEV boat (when I was interested in PHEVs) in the US.

Right now I’ve got my sights on the Audi eTron Quattro and the Ford BEV SUV. It looks like GM and VW might also be offering a real BEV SUV or CUV in the near future. There is no reason for me to waste my time or money on anything new that burns gas.

NK. I bought my last gas car about 12 years ago. It’s a bit long in the tooth.
The Quattro looks good.

+1 nailed it.

I couldn’t agree more.

So the plugin percentage for Mitsubishi is going down in 2017 comapred to 2016.

Interesting…must be one of the only manufactures not improving but even going in the wrong direction.

Outlander PHEV sales are going down slowly because of age and less than 5,000 units are sold in Japan in 2017-YTD.

Time for a redesign with longer range with latest batteries.

And what about the replacement for iMiev which has been phased out with the last few units being sold out.

I’m still amazed that Mitsubishi execs didn’t have the foresight to bring the Outlander PHEV to the USA years ago. At least Carlos Ghosn is running things now and they’re coming. Better late than never. While the specs might be lack luster for this crowd, it’ll probably do well with the general public that’s just starting to understand what a PHEV is.