Plug-In EVs Hold 35% Market Share In Norway In March, Tesla Model X Shines

APR 4 2017 BY MARK KANE 19

New plug-in passenger car registrations in Norway – March 2017

March didn’t bring any sales break-thoughs in Norway, as growth year-over-year stood at just 0.7%.

However can we really say that sales have stalled, when 4,465 new passenger plug-ins were registered in the month, which translates to a monstrous 34.8% market share – the second highest ever?  We think not.

Tesla Model X

Tesla Model X sales come to life in Norway in March

Passenger plug-in registration breakdown:

  • BEVs (2,831 – up 9.2 percent and 21.2 percent market share) + 574 used and 112 vans (102 new and 10 used)
  • PHEVs (1,834 – down 10.2 percent and 13.7 percent market share)
  • FCVs (3)

Interesting for March is the dwindling of plug-in hybrid adoption for the first time since at least two years.  Perhaps the sales-to-incentive equilibrium (that came late for PHEVs) has now been found.

We do not have full statistics, but even early highlights shows that several BEVs drove the market up:

Nissan LEAF is so far this year is the fifth most popular new passenger car with 1,259 registrations, including stunning 499 in March.

Tesla Model X shines with 446 registrations in March (727 total), far ahead of the Model S (297 and 481 respectively).

BMW i3 still finds a large customer base after increasing battery capacity to 33 kWh – 394 last month and 1,513 YTD. Enough to be the #2 best selling car (petrol or not) year-to-date, behind only the Volkswagen Golf (2,002 combined ICE, BEV and PHEV).

Renault ZOE also is not idle with 322 new registrations for the month and 841 for the year (#10).

New plug-in passenger car registrations in Norway – March 2017

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19 Comments on "Plug-In EVs Hold 35% Market Share In Norway In March, Tesla Model X Shines"

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Simple. The other 65% of people are waiting for an affordable 300mile ev with 15min 0-80% charge time…

Haha, if you’re faulting 65% of Norwegians, then what then would you say to 99% of Americans, who now have a rather impressive gallery of plug-in options to ignore?

Of those 99%, over half don’t know about these EV offers (have you seen ANY EV ads at all?) and the others (including the Prez) don’t care because gasoline is cheap. If Congress needs more money from the people, just increase gasoline taxes. Less gasoline will be consumed, more EVs sold, more cleaner air, and in 2020 the Prez won’t be reelected!

More like affordable 200+ miles EVs and more plugins from popular brands like Toyota, Volvo, Mazda.

This time next year there will be 50+% plugins sold in Norway.

It is already kind of affordable in Norway, compared to gas cars, thanks to extremely generous incentives and oil&gas export money to fund it. Electricity is cheap there and gasoline is taxed to death.
I would guess the 0-80% charging hassle and lack of reliable range still makes people to choose gas cars.

You could say that BEV’shas close to 40% market share in the private market.

The commercial market is ~50% of the total, and there it is mostly sold ICE’s and PHEV’s. New statistics also suggest that 50% of PHEV’s are sold to in the commercial market (to companies), and they are mostly driven without ever getting plugged in. This is because the employers pay for the gas/diesel, and any charging at home then doesn’t make economical sense for the employees.

Ford sold more plug-in hybrids in March than Toyota: 1,664 vs 1,618. So there are more Ford fans than Toyota fans. Good for Ford and good for the U.S.

Hey Ray, we miss you over at GM-Volt!

Good to see you’re doing well!

Add conventional hybrids and the electrified segment reached a 49% market share in March. It seems electrified cars are have now been hovering at around 50% for several months while diesel cars fell at a stable 25%.

I really dislike the idea of calling conventional hybrids “electrified”

I guess that falls into the category of “clean diesel”

Every car nowadays is “electrified” because it has an electric starter motor.

If you call a car that gets 100% of the energy it uses from fossil fuel “electrified” that is, pardon me, plain stupid.

None of the cars in Norway uses 100% fossil fuels…

Conventional hybrids are a step to, even if it is a babystep.

Conventional hybrids is adult step worldwide, many millions are sold, even if it is just one step. Pure battery cars is just baby step with tiny world market share so far.
Norway is small exceptional country that got rich selling the same fossil fuel.

What a harsh comparison. Conventional hybrids have an electric motor and a rechargeable battery, so they are capable of running in EV mode, of course, for short distances. Most countries do not have plug-ins available nor they can afford them, so HEVs is the introduction to the electrified motor vehicle in almost 100 countries.

Hey Jay!

I would like to take some time to thank you for all the effort you put into this site.

It is really great to have a news page which has 98% positive news! (with google news it’s quite the opposite… )

I specially enjoy the monthly numbers. And it’s always great to see the numbers from Norway!

With all the new models coming to market in so many countries it sometimes gets hard to remember. I remember when the monthly scorecard was waaaaaay shorter.

Thanks a lot! Keep up the great work!

…now to just introduce a feature that can highlight comments with a flashing GIF or something, (=

Seriously though, thanks for the positive vibes Heis, it is encouraging to hear.

I’ve heard the used ones are mostly new cars, just bought elsewhere and imported to double dip on tax credits. If true, that’s ~40% market share.

Not only mostly new cars, also a lot of Leaf’s just off lease plans in the US are imported to Norway.

But for Kia, around half of the sales are ‘new’ cars, first registered in Germany and the re-exported to Norway.

Also lots of Leaf’s and Zoe’s are registered in France, Belgium etc, and re-sold to Norway before they hit the streets in their original country

A decent month, but I suspect quite a few are holding off for the Ampera-e (May, but only if you bought it in December), the new LEAF (December), and the Model 3 (anyone’s guess).

However, the practice of lumping PHEVs with BEVs has got to stop. Very recently a report looked into PHEV use and concluded the company cars are never plugged in, making them slightly worse than their regular hybrid siblings. And even the privately owned one are driven electrically only half the time. Because company cars drive longer distance, but are as numerous, the average is a meagre twenty percent or so!

More than 4000 people are waiting for Ampera-e in Norway, and I suspect healthy 20-30k reservations for Model 3. Literally every fifth person I talk to has a reservation. Only thing that is stopping >50% BEV adoption is the narrow choice of cars. Norwegians like to drive to their huts in winter, and only BEV that can do that is Model S/X. When cheaper alternative arrives, this will change dramatically.

PHEVS: You might be right about company fleets, but what I know from talking to people that own them, they did recognize the potential, and are charging them regularly (including myself, as my <40km range on Golf GTE allows me to drive 90% of time on electricity). I'm glad that government doubled down on PHEVS this year, I think they are a great stepping stone to pure BEVs (which most of the PHEV users would buy right now, if there was affordable 60+kwh vehicle)