Plug-In Vehicle Education and Ride and Drives Now Must-Have Features at Auto Shows Around the Globe
A few years back, plug-in vehicles were a rarity at auto shows. Now, some plug-ins take center stage on the show circuit.
It’s the on-stage debuts that grab the headlines, but it’s the off-stage setups that seek to drive sales of plug-in vehicles through education.
Nearly all of the international auto shows now incorporate some sort of plug-in vehicle “pavilion.” It’s here that the public can ride in and, sometimes even drive, vehicles from several automakers.
In addition to the ride and drive events, representatives from the various automakers are always on hand to display charging procedures, to explain the various technological gadgets throughout the vehicles and to explain range and how plug-in vehicles differ from their gasoline counterparts.
Talk often focuses on “fuel” cost savings and can even turn to cost of ownership and return on investment.
Right now, at the 2013 New York Auto Show, there’s a representative example of this plug-in vehicle “pavilion” setup. Called the EV Pavilion, Ford, Nissan, Honda, Smart and Toyota have plug-in vehicles outside of the Jacob K. Javits Convention Center. Rides in the plug-ins are part of the setup and all of the automakers have reps available to answer questions.
As we’ve suggested in the past, there are two ways to convince the general public that plug-in vehicles are a suitable alternative to conventional autos. One is to put them behind the wheel. The other is to educate. Both of these acts are now being accomplished at auto shows across the globe.