Plug-In Car Sales In Germany Decrease Extends To July. What’s Wrong With New Incentives?
German plug-in electric car sales are several percent down, for the fourth month in a row. Which brings us the question:
What’s wrong with the recently launched incentives that subsidize €4,000 off the MSRP for all-electric cars and €3,000 for plug-in hybrids?
The July registration number stands at 1,801, which is 6% less than year ago at 0.65% market share.
All-electric cars are particularly struggling with demand:
- BEV – 785 (down 18% year-over-year)
- PHEV – 1,016 (up 8% year-over-year)
However, the Renault ZOE noted another great result of 301 sales (compared to 46 year ago), and is the clear leader of beneficiaries of the incentives.
Is there a lag in the sales report causing this hiccup? Or is the program just not significant enough to move the needle very much?
Results by brands: